About this Program

As a marketing major you join one of the most popular majors at ODU and at most universities. Our cutting-edge program teaches students marketing, communication, and analytical knowledge to prepare them for high-demand marketing career opportunities. From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations. Students can choose from a general marketing concentration and three distinctive career-oriented concentrations: digital marketing, marketing analytics and research and professional sales.

Program Highlights

  • Digital marketing concentration: Acquire the knowledge base and skill set to leverage digital marketing platforms such as social media and search engines. Learn More

  • Marketing analytics concentration: Prepare for fast-growing career opportunities in the field of deriving deep customer insight & effective marketing strategy from data. Learn More

  • Concentration in professional sales: Learn persuasive communications, sales tactics, and sales management strategies to prepare for a career in sales and sales management. Learn More

Degree Level
Degree Earned
Bachelor of Science in Business Administration
Delivery Modes


Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

Online Merchants

$75,740 Median Salary

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Market Research Analysts and Marketing Specialists

$71,450 Median Salary

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Marketing Managers

$145,620 Median Salary

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Public Relations Specialists

$67,990 Median Salary

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Alumni Careers

Norfolk Southern
Ferguson Enterprises
Merrill Lynch
Dominion Enterprises
Commonwealth Commercial Partners


What are the requirements to apply for Marketing at ODU?
Students entering the Bachelor of Science in Business Administration program in Marketing should meet the minimum university admission requirements Undergraduate Admission.
  • Students are not formally admitted into the B.S.B.A. in Marketing program until the end of the sophomore year, when completion of all prerequisites is expected. Admission to the University does not constitute automatic admission to the program.

  • To speak to someone about the admission process, please contact the marketing chief departmental advisor, Professor Michelle Carpenter.

For Admission to the Marketing Program



TOEFL score

paper based: 550, internet based: 79

IELTS score



At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...


Estimated rates for the 2023-24 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.

Active Duty Military Rate
Cost Per-Credit $250
Virginia Resident
Cost Per-Credit $393
Technology Delivered Courses Outside Virginia and/or the United States
Cost Per-Credit $407
Cost Per-Credit $1,073

Ways to Save

Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid

Transfer Articulation Agreements

To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to ODU.
Review the full list of transfer articulation agreements to see if your institution is listed.


Senior Lecturer

NORFOLK, 23529