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Marketing (B.S.B.A.)

As a marketing major you join one of the most popular majors at ODU and at most universities. Our cutting-edge program teaches students marketing, communication, and analytical knowledge to prepare them for high-demand marketing career opportunities. From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations. Students can choose from a general marketing concentration and three distinctive career-oriented concentrations: digital marketing, marketing analytics and research and professional sales.

Marketing (B.S.B.A.)


Description


What is Marketing at ODU like?

As a marketing major you join one of the most popular majors at ODU and at most universities. Our cutting-edge program teaches students marketing, communication, and analytical knowledge to prepare them for high-demand marketing career opportunities. From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies and their customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations. Students can choose from a general marketing concentration and three distinctive career-oriented concentrations: digital marketing, marketing analytics and research and professional sales.

Program Highlights


What makes Marketing at ODU unique?

  • Our cutting-edge program teaches students marketing, communication, and analytical knowledge to prepare them for high-demand marketing career opportunities.

  • Students can choose from a general marketing concentration and three distinctive career-oriented concentrations.

Careers


What are some careers in this field?

Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

Marketing Managers

$145,620

MEDIAN SALARY


Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Market Research Analysts and Marketing Specialists

$71,450

MEDIAN SALARY


Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Public Relations Specialists

$67,990

MEDIAN SALARY


Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Online Merchants

$75,740

MEDIAN SALARY


Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Employers


Graduates from this major have gone to work at

Courses


What are some courses offered in Marketing at ODU?

MKTG 402:
Consumer Behavior


The effects of personality, motivation, perception, learning, attitudes, cultural and social influence and lifestyle on buying situations and how knowledge of these factors enables the marketer to better meet the needs of the marketplace. Prerequisite: C or better in MKTG 311 |or equivalent), and a declared major in the University or permission of the Dean's Office.

MKTG 403:
Advertising Strategy


An examination of those advertising and promotional strategies directed toward the consumers of goods and services with emphasis on planning and executing an effective campaign to achieve meaningful goals. Prerequisite: C or better in MKTG 311 |or equivalent), and a declared major in the University or permission of the Dean's Office.

MKTG 475:
Marketing Analytics


Marketing analytics comprises the processes and technologies that enable managers to have a better understanding of the market, i.e., the performance of marketing programs, the need of the customers, and the forecast of sales. In other words, it supports managers' decision making using evidence and insights from available data. This course will give students the tools and techniques to effectively use data to evaluate past marketing programs, boost the present marketing initiatives, and predict future business and customer performance. Prerequisites: C or better in MKTG 311 and C or better in BNAL 306, a declared major in the University or permission of the Dean's Office of the Strome College of Business, or permission of the instructor.

Requirements


What are the requirements to apply for Marketing at ODU?

Students entering the Bachelor of Science in Business Administration program in Marketing should meet the minimum university admission requirements (Undergraduate Admission)

  • Students are not formally admitted into the B.S.B.A. in Marketing program until the end of the sophomore year, when completion of all prerequisites is expected. Admission to the University does not constitute automatic admission to the program.

  • To speak to someone about the admission process, please contact the marketing chief departmental advisor, Professor Michelle Carpenter.

For admission to the Marketing program


GPA:

3.00


TOEFL score:

paper based: 550, internet based: 79


IELTS score:

6.5


Cost

Tuition and Fees

Estimated rates for the 2022-23 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.

Virginia Resident


Per Credit:

$ 374

Non-Resident


Per Credit:

$ 1,039

Active Duty Military Rate


Per Credit:

$ 250

Technology Delivered Courses Outside Virginia and/or the United States


Per Credit:

$ 407

Ways to Save

Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid

Transfer Articulation Agreements


To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to ODU.
Review the full list of transfer articulation agreements to see if your institution is listed.

Next Steps


I like this program. What are the next steps?

Contact


Need help applying?

Meet Your Enrollment Team

Our enrollment coordinators are ready to help you through the admissions process.

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SENIOR LECTURER


Name:

Michelle Carpenter


Location:

2120 CONSTANT HALL, NORFOLK, VA, 23529



Office:

757-683-4317


Undergraduate Admissions


Location:

1004 Rollins Hall, Norfolk, VA 23529


Phone Office:

757-683-3685


Fax:

757-683-3255


Email:

admissions@odu.edu


International Admissions


Location:

2101 Dragas Hall, Norfolk, VA 23529


Phone Office:

757-683-3701


Fax:

757-683-3651


Email:

intladm@odu.edu

Transfer


I like this program and want to transfer. What are my next steps?

At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful transition, engagement, and academic achievement of transfer students. The services and programs offered to you as a Monarch are endless so take advantage of every opportunity. Even before you set foot on campus, we encourage you to Explore, Experience, and Engage! Visit our Transfer Students page for more information.

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