Michelle Carpenter

SENIOR LECTURER
Department of Marketing

Contact Information

Biography

Teaching students the value of marketing, public relations and social media marketing for the past decade through hands on practical application in the classroom with engaging lectures via the classroom, 2-way and teletechnet. Presented multiple teaching awards/distinctions during the past decade including the FACULTY TEACHING AWARD for non-tenure track professors by the Strome College of Business in 2019 and 2013, EV Williams Fellow for Excellence in Teaching and Service to Strome College of Business in 2016, 3 Shining Star Awards for outstanding teaching, and honored as Most Inspirational Faculty Member in the Strome College of Business by the top graduate in 2012. My dedication to students in the classroom is supported by more than 15 years in the industry instructing businesses and organizations across the Commonwealth on the importance of e-commerce and Internet marketing, leading a statewide e-commerce conference, serving as public relations lead for a local university and the director of a joint AM/FM radio news operation.

Education/Credentials

M.B.A. in Business Administration, Old Dominion University, (2006)

M.A. in Communication, University of Louisiana at Monroe, (1992)

B.A. in Public Administration, Miami University, (1991)

B.S. in Broadcast Journalism, Miami University, (1991)

Social Marketing Certification: Sponsoring Organization: Hootsuite Academy; Date Obtained: 2017-07-01

Web Link(s)

My Professional Portfolio

Expertise

Marketing

Public Relations and Marketing, Social Media Strategies and Trends, and effectively using social media to build a personal brand and business.
Research Interests

Public Relations and Marketing, Social Media Strategies and Trends, and effectively using social media to build a personal brand and business.

Articles

Carpenter, M. C. Looking for Inclusivity in Higher Ed? Start in the Classroom. Atlantic Marketing Journal

Carpenter, M. (2011). Social Media and Its Role in Direct and Interactive IMC: Implications for Practitioners and Educators. International Journal of Integrated Marketing Communications, 3 (1), pp. 74-85.
Presentations

Carpenter, M. C. (September, 2021). Looking for Inclusivity in Higher Ed? Start in the Classroom! Oral Presentation presented at 2021 Atlantic Marketing Association Conference Chattanooga, TN.

Carpenter, M. C. (May 18, 2021). How to Make an Asynchronous Course Feel Synchronous with Technology! Oral Presentation presented at ODU Faculty Summer Conference Norfolk, VA .

Carpenter, M. C. (October 2, 2020). Are You Still Relying on Outdated Case Studies from the Textbook to Teach Your Course? Throw Them Out! Oral Presentation presented at 2020 Atlantic Marketing Association Conference Virtual - Zoom.

Carpenter, M. C. (September 26, 2019). You Agreed to Teach WHAT? How to Succeed in a Social Media Marketing Course! Oral Presentation presented at 2019 Atlantic Marketing Association Conference Asheville, NC.

Carpenter, M. C. (September 20, 2018). Improving Learning Through Infographics & Other Visual Learning Tools Oral Presentation presented at 23rd Annual Fall MMA Educators Conference Kansas City, MO.

Carpenter, M. c. (September 20, 2018). Real Life Lessons Learned Through Experiential Learning Oral Presentation presented at 23rd Annual Fall MMA Educators Conference Kansas City, MO.

Carpenter, M. C. (September, 2017). Incorporating Experiential Learning into the Marketing Program –What Attracts Students to this Style of Learning & Ways to Improve Their Overall Experience Oral Presentation presented at 2017 MMA Fall Educators’ Conference Pittsburgh, PA.

Carpenter, M. C. (March 18, 2016). What Do Students Really Think about Project-based Learning, a Post Secondary Education Perspective Oral Presentation presented at 38th Annual International Collegiate Conference New Orleans, Louisiana.

Carpenter, M. (April, 2014). E-TEXTS: IT’S A DIGITAL WORLD OUT THERE, SO WHY SHOULDN’T TEXTBOOKS BE DIGITAL TOO? Oral Presentation presented at 36th Annual International Collegiate Conference for the AMA New Orleans, LA.

Carpenter, M. (October 9, 2010). Social Media and It’s Role in Direct and Interactive IMC: Implications for Practitioners and Educators Paper presented at Direct and Interactive Research Summit San Francisco, California.

2020: Educator of the Year Award, Rotary Club of Hampton Roads
2019: Faculty Teaching Award, Non Tenure Track, Strome College of Business
2018: Master Advising Re-Certification, Advising and Transfer Programs
2016: EV Williams Fellowship, Strome College of Business
2016: Faculty Advising Award, Strome College of Business
2016: Outstanding Professional Chapter Planning, National Collegiate Chapter of the AMA
2016: Master Advisor Certificate, Advising and Transfer Programs
2015: Alpha Mu Alpha Induction, National Collegiate Chapter of the AMA
2015: Outstanding Professional Chapter Planning, National Collegiate Chapter of the AMA
2014: Outstanding Professional Chapter Planning, National Collegiate Chapter of the AMA
2013: Faculty Teaching Award, Non-Tenure Track, Strome College of Business
2013: Outstanding Community Service, AMA Chapter, National Collegiate Chapter of the AMA
2013: Top Ten for Most Video Views in the AMA Saves Lives Campaign, National Collegiate Chapter of the AMA
2012: Most Inspirational Faculty Member, College of Business & Public Administration
2012: Outstanding Chapter Planning, AMA Chapter, National Collegiate Chapter of the AMA
2012: Outstanding Community Service, AMA Chapter, National Collegiate Chapter of the AMA
2012: Top Ten for Most Video Views in AMA Saves Lives Campaign, National Collegiate Chapter of the AMA

Old Dominion University

Idea Fusion

Michelle Carpenter