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The Marketing Analytics and Research concentration produces graduates for fast-growing career opportunities in the field of marketing analytics and is also suitable for students interested in pursuing a marketing-related graduate degree. The critical field of marketing analytics allows marketers to derive deep customer insight and optimize marketing strategy using experimentation and data analytics. Many marketing organizations have become data driven and have shifted their focus to marketing analytics, creating a tremendous need for marketers with both marketing and analytics skills.
Producing graduates for fast-growing career opportunities in the field of deriving deep customer insight & effective marketing strategy from data.
Prepares students interested in pursuing a graduate degree in marketing or related areas.
Building on the marketing faculty's years of research and experience, our program will provide students with an engaging and stimulating academic experience.
Through our program, we aim to make sound preparations and build connections for future generations of marketing professionals.
Graduates from this major have gone to work at
This course will introduce students to web analytic tools and methods and demonstrate how businesses can use web analytics to derive customer insight and improve marketing strategy. It will cover topics such as web traffic analysis, social media data mining, search and keyword analysis, social network analysis, and proactive analytics using testing and experimentation. Prerequisites: BNAL 306, a grade of C or better in MKTG 311, and a declared major in the University, or permission of the instructor.
Marketing analytics comprises the processes and technologies that enable managers to have a better understanding of the market, i.e., the performance of marketing programs, the need of the customers, and the forecast of sales. In other words, it supports managers
Emphasis is given to the development of a strong theoretical base in the systematic selection, collection, and interpretation of marketing information leading to sound policies and strategies. Students are required to carry out a group project involving a marketing problem (or opportunity) for a company or involving a real market situation. The project will satisfy the practicum experience requirement of the College (CAP). (qualifies as a CAP experience) Prerequisites: BNAL 306 and MKTG 402, a grade of C or better in MKTG 311 and a declared major in the University or permission of the Dean's Office.
Students entering the Bachelor of Science in Business Administration program in Marketing Analytics & Research should meet the minimum university admission requirements (Undergraduate Admission)
Students are not formally admitted into the B.S.B.A. in Marketing program until the end of the sophomore year, when completion of all prerequisites is expected. Admission to the University does not constitute automatic admission to the program. For the current prerequisites and application steps, please refer to the BSBA program page in the University Undergraduate Catalog.
To speak to someone about the admission process, please contact the marketing chief departmental advisor, Professor Michelle Carpenter.
paper based: 550, internet based 79
Estimated rates for the 2021-22 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Our enrollment coordinators are ready to help you through the admissions process.
2120 CONSTANT HALL, NORFOLK, VA, 23529
1004 Rollins Hall, Norfolk, VA 23529
2101 Dragas Hall, Norfolk, VA 23529
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