Add Marketing Skills to your Major!

The following are the requirements for each marketing minor concentration:

Marketing minor with a marketing analytics concentration

Class Credits

MKTG 311 Principles of Marketing 3

MKTG 407 Marketing Research 3

MKTG 475 Web Analytics 3

MKTG 475 Marketing Analytics 3

Marketing minor with a sales concentration

Class Credits

MKTG 311 Principles of Marketing 3

MKTG 316 Professional Selling 3

MKTG 404 Sales Management 3

MKTG 417 Advanced Professional Selling 3

Learn more about the Professional Sales program here

Marketing minor with a digital marketing concentration

Class Credits

MKTG 311 Principles of Marketing 3

MKTG 450 Marketing on the Internet 3

MKTG 455 Social Media Marketing 3

MKTG 460 Web Analytics 3

General marketing minor: A minor in marketing requires the completion of MKTG 311 plus 12 hours of 300/400-level marketing courses