Web Innovation & Strategy brings together ODU’s web content and development teams to provide end-to-end support for the university’s digital presence. The area oversees the strategy, management, and continual improvement of ODU’s web properties, ensuring they are accessible, personalized, and aligned with institutional goals. With a focus on innovation and collaboration, the team is committed to advancing ODU’s position as a leader in digital experiences within higher education.
Assistance is available by submitting website edits using our Website Support Form. Questions or problems reported will be responded to as soon as possible, but no later than the end of the next working day.
Your Web & Media Partners
The Campus Web Content Team supports the broader odu.edu site and related university web properties. They collaborate with colleges, departments, and administrative units to ensure content is accurate, accessible, and aligned with ODU’s brand and digital standards, helping deliver a cohesive online experience for the campus community.
The ODUGlobal Web Content Team manages and enhances the online.odu.edu website, focusing on the entire prospective student journey for online programs. The team creates, optimizes, and maintains a wide range of content to ensure the site is clear, engaging, and aligned with enrollment goals while showcasing the full depth of ODUGlobal’s offerings and student experience.
Web Development Team
The Web Development Team provides the technical foundation for ODU’s web platforms. They build, maintain, and optimize the systems that power both ODUGlobal and campus sites, supporting new features, improving performance, and enabling integrations. Their work ensures a modern, reliable, and accessible digital experience across the university’s web presence.
- Website content planning and creation for ODUGlobal and campus sites
- Content audits, updates, and ongoing maintenance
- Alignment of content with enrollment and institutional goals
- Storytelling that highlights the student experience and academic strengths
- Search engine optimization (SEO) for improved visibility and performance
- Accessibility and usability reviews for inclusive content delivery
- Page layout design and content organization
- User journey mapping for prospective and current students
- Usability testing and data-informed design improvements
- Visual consistency with ODU’s brand identity and digital standards
- Website analytics, reporting, and insights
- Conversion and engagement tracking for recruitment-focused content
- Development and maintenance of ODU’s Drupal-based web platforms
- Implementation of new site features and functionality
- Integration of third-party tools and systems (e.g., CRM, analytics, marketing platforms)
- Site performance optimization and security management
- Quality assurance testing and technical troubleshooting
- Guidance on web best practices, accessibility, and content governance
- Training and support for campus web editors
- Oversight of university web policies, templates, and style consistency
- Collaboration with stakeholders to maintain a unified online presence
- Data-driven recommendations for site enhancements
Website Governance
The Campus Web group also oversees & facilitates the Web Governance Committee. The purpose of this committee is to ensure we share any relevant website-related information as well as to ensure we are aware of and have an opportunity to address any challenges clients are facing with managing their websites. For more information, contact Rebecka Hall.
Recent Projects: ODUGlobal Redesign
We recently launched a redesigned ODUGlobal website that delivers a modern, student-focused experience with enhanced personalization and interactive features.
