Yan Beal

228 EDUCATION BUILDING
NORFOLK, 23529

Ph.D. in Clothing, Textiles and Merchandising, Florida State University, (1997)

M.S. in Computer Sciences and Telecommunication, Shanghia Institute of Railway Technology, (1987)

B.S. in Electrical Engineering, Northern Jiaotong University, (1984)

Research Interests

The development and applications of computer systems in the textile/apparel/retail industry, management of technological innovation, and business strategy in the retail industry and International marketing.

Articles

Yan, H. and Fiorito, S. S.. (2007). Effects of the Managerial Factor on CAD/CAM Adoption in U.S. Textile and Apparel Industries. Journal of Fashion Market and Management.
Yan, H. and Fiorito, S. S.. (2002). Analysis of CAD/CAM Adoption in U.S. Textile and Apparel Industries. International Journal of Clothing Science and Technology.
Soldressen, L., Fiorito, S. S.. and Yan, H. (1998). An Exploration into Home Based Businesses: Data Textile Artists. Journal of Small Business Management.
Fiorito, S. S.., Giunipero, L. C.. and Yan, H. (1998). Retail Buyer's Perception of Quick Response System. Retail Buyer's Perception of Quick Response Systems.

Conference Proceeding

Yan, H., Fiorito, S. S. . and Gable, M. (2010). Exploring US Advertising and Promotion Strategies in the Chinese Market Place (pp. 147-164) American Collegiate Retail Association.
Yan, H. and Fiorito, S. S.. (2010). Exploring U.S. Branding Strategies in the Chinese Retail Market Place American Collegiate Retail Association.

Presentations

Yan, H., Fiorito, S. S.. and Gable, M. (June 23, 2010). Exploring United States Advertising and Promotion Strategies in the Chinese Retail Market Place 2010 ACRA Spring Conference Orlando, Florida.
Yan, H., Fiorito, S. S. and Gable, M. (January , 2010). Exploring U.S. Branding Strategies in the Chinese Retail Market Place 2010 ACRA Winter Conference New York City, NY.