Date: Oct 16, 2024 Wednesday

Time: 11:30-12:45pm ET
Venue: hybrid, in-person Monarch Hall 1113B,
 
Title:  The Power of Data in Sport: Exploring Business Insights and Performance Analytics
Speaker: Dr. Yoseph Mamo
 
Abstract: Big Data has increasingly become a vital tool for managers and researchers, transforming both the business and performance aspects of sport (Mamo et al., 2021). On the business side, it is used to analyze consumer behavior, purchasing decisions, pricing strategies, customer loyalty, and more (Du et al., 2023). On the performance side, it helps analyze game strategies, player abilities, win probabilities, team performance, injury prevention, and even sport betting. With its unique global visibility and large audiences, the sport industry generates an immense volume of business- and performance-related data. To fully leverage this data-rich environment (Wedel & Kannan, 2016), modern analytical techniques from fields such as data science, computer science, and AI are essential. I will share some of my ongoing work in this presentation, including developing domain-specific language models to understand sport fans' motivations from textual data. More specifically, this talk invites scholars to explore collaborative opportunities at the intersection of sport and the potential use of various data types, such as video, image, and voice, to enhance sport' business, societal, and competitive outcomes.
 
Bio: Dr. Mamo is an assistant professor in the sport management program at ODU and a member of the Scientific Committee for the UNESCO Chair on Governance and Social Responsibility in Sport, focusing on communication and outreach. His research interests center on examining the outcomes and impacts of sport organizations' CSR activities on the public in the digital age, primarily focusing on utilizing big data analytics to capture and analyze public opinion regarding CSR initiatives.