Understanding ideological dynamics can help brands develop deeper, more authentic connections with consumers while managing potential risks. Join Dr. Yuping Liu-Thompkins for an exclusive presentation of a Loyalty Pulse Research Study carried out by the Loyalty Science Lab. Learn about study findings in key areas:

• How much consumers base loyalty decisions on social and political values, and when value alignment matters the most.
• How consumers view the ideology of brands and how brand-consumer ideological fit plays a role in brand relationships.
• How consumers in different age groups make loyalty decisions, particularly the unique processes followed by younger consumers
• And much more

Dr. Yuping Liu-Thompkins is Professor of Marketing and Founder & Director of the Loyalty Science Lab in the Strome College of Business at Old Dominion University. Dr. Liu-Thompkins is an expert on building customer loyalty and habit using effective marketing. Through collaboration with national and international companies in travel, retail, financial, and other industries, Dr. Liu-Thompkins has studied extensively the design and effectiveness of loyalty programs as a tool for customer retention, cross-selling, and growth. With a personal passion for technology, Dr. Liu-Thompkins is also known for her expertise in digital marketing, especially the use of social media for branding and customer engagement. Dr. Liu-Thompkins has published her research in top marketing journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and Journal of Interactive Marketing. She has made media appearances in New York Times, Washington Post, NPR’s Marketplace and With Good Reason programs, and various podcasts. More information about Dr. Liu-Thompkins’ work can be found at https://www.yupingliu.com.

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