About this Program

Marketing education is a critical shortage teaching area in Virginia. Marketing educators teach a variety of marketing courses including marketing and management, fashion marketing, sports and entertainment marketing, travel and tourism, hotel/motel marketing, internet marketing, personal finance, and more. Marketing education includes a three-pronged approach to education, and includes classroom instruction, work-based learning, and DECA, the career and technical student organization. Marketing educators work with local employers in the afternoon, and often travel to a variety of conferences around the country to participate in DECA.

Program Highlights

  • Work 11 months and earn 10% more.

  • Marketing Education is a one math major.

  • Participate in DECA, The Student Association, and travel the country.

  • Teach in the mornings and work with the community in the afternoons with work-based learning.

  • Enjoy the hands-on-nature of this program because students do marketing activities.


Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

Education Administrators, All Other

$88,240 Median Salary

All education administrators not listed separately.

Education Administrators, Postsecondary

$107,670 Median Salary

Plan, direct, or coordinate research, instructional, student administration and services, and other educational activities at postsecondary institutions, including universities, colleges, and junior and community colleges.

Marketing Managers

$145,620 Median Salary

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career/Technical Education Teachers, Secondary School

$61,010 Median Salary

Teach occupational, career and technical, or vocational subjects at the secondary school level in public or private schools.


What are the requirements to apply for Marketing Education at ODU?
Students entering the Bachelor of Science program in Marketing Education should meet the minimum university admission requirements Undergraduate Admission.
  • Standard ODU admission criteria and procedures are required for admission to this program.


At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...


Estimated rates for the 2023-24 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.

Active Duty Military Rate
Cost Per-Credit $250
Virginia Resident
Cost Per-Credit $393
Technology Delivered Courses Outside Virginia and/or the United States
Cost Per-Credit $407
Cost Per-Credit $1,073

Ways to Save

Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid

Transfer Articulation Agreements

To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to ODU.
Review the full list of transfer articulation agreements to see if your institution is listed.



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