The Business Analytics major is a unique major that integrates a functional area of business with computer expertise. It is a major that develops skills in the use of the computer as a decision-making tool and provides expertise in a business field in which these skills can be applied. The modern business employer is looking for graduates who have more than just a degree in a particular functional area. They are looking for students who have multiple skills which allow them to serve their company in many ways. Business Analytics provides the training needed to develop those skills.
You will receive a fully integrated business degree combined with advanced data and quantitative analysis
Courses use multiple data platforms such as Excel, Arena, SAS and SPSS, Tableau, and R programming
Double majors are accommodated with other business disciplines that allow students to complete program with minimal additional coursework
Major areas of statistics and management science techniques, such as simulation, optimization, forecasting, and visualization individually explored in senior level coursework
Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Analyze product delivery or supply chain processes to identify or recommend changes. May manage route activity including invoicing, electronic bills, and shipment tracing.
Examine budget estimates for completeness, accuracy, and conformance with procedures and regulations. Analyze budgeting and accounting reports.
Conduct quantitative analyses of information affecting investment programs of public or private institutions.
At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...
Estimated rates for the 2023-24 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Ways to Save
Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid
Tanner Scholars and others available through Strome and the University
Internships with major employers in region are abundant