Emma is an email marketing platform available to divisions, colleges, schools, and other units to design and send branded newsletters, targeted announcements, and more to students, faculty, staff, and friends of the University.
- Subaccounts for team collaboration
- Drag-and-drop email design
- Branded and customizable email templates
- Audience segmentation
- Analytics and insights
- Marketing automation
How Can I Use It?
Requests to use Emma are evaluated using several criteria, including but not limited, to the frequency of distributions, the need for email analytics, the size of the recipient list and number of external contacts. To learn more, contact universitycommunications@odu.edu.
Emma Login
ODU faculty, staff and students who are approved Emma users can log in using single sign-on.
Additional Information
Primary Managers and Secondary/Backup Managers are required to:
- Manage manual email lists
- Maintain accurate user permissions/access
- Review segmented contacts
- Manage new user requests: must specify if the users should be able to create/edit/send emails or only create/edit emails
Internal ODU Recipients: All active University email addresses in Emma are maintained and updated regularly by the Division of Enrollment, Transformation, and Technology (ETT) based on information provided by both the Registrar and Talent Management and Culture. Some audiences may need to still be to be maintained by individual subaccount owners.
External recipients: Subaccount managers will maintain and update contacts that are external to the University.
Emma offers more tips on manual contact list management.
Note: Old Dominion University employees are not permitted to opt-out of certain internal email communications because these messages are considered essential business communications. They may include critical information related to safety notifications and operational updates necessary for employees to perform their roles effectively. As such, these communications are not classified as optional or marketing in nature and must be delivered to ensure organizational continuity, legal compliance and the well-being of the University community. However, employees may have the option to unsubscribe from other University emails considered essential business or safety related communications.
The University provides a collection of branded email templates designed for customization to meet the unique requirements of each subaccount. Units may customize the templates while maintaining ODU brand consistency. All templates must reflect ODU’s visual identity.
To maintain a consistent brand identity across all communications, the subaccount manager should email emmatemplaterequest@odu.edu to request University Communications’ review of template changes prior to deployment. This collaboration ensures that your emails align with the University’s visual and messaging standards while allowing for personalized adjustments.
Have a question about creating or editing a campaign in Emma? Check out these helpful resources from Emma. Whether you’re just getting started, looking for step-by-step guidance or trying to solve a specific template question, you’ll find tutorials, how-to articles and tips to help you get the most out of the platform.
- Emma 101 — Get familiar with the basics of creating and sending emails in Emma.
- Emma Support Hub — Find answers to specific how-to questions and troubleshooting issues.
- Emma Email Marketing Resources — Explore additional tips, best practices and email marketing guidance.