Professor
Department of Marketing

Kenneth Kahn

2004 CONSTANT HALL
NORFOLK, VA 23529

Research Interests

Innovation Management, New Product Forecasting

Articles

Kahn, K. (2022). Innovation Is Not Entrepreneurship, nor Vice Versa. Journal of Product Innovation Management 39 (4) , pp. 467-473.
Kahn, K. and Candi, M. (2021). Investigating the Relationship between Innovation Strategy and Performance. Journal of Business Research 132 (8) , pp. 56-66.
Kahn, K. (2019). NPD Process Formality Across Global Regions. International Journal of Innovation Science 11 (1) , pp. 102-118.
Kahn, K. and Chase, C. (2018). The State of New Product Forecasting. Foresight: The Journal of Applied Forecasting 51 (Fall) , pp. 24-31.
Kahn, K. (2018). Understanding Innovation. Business Horizons 61 (3) , pp. 453-460.
Candi, M. and Kahn, K. (2016). Functional, Emotional, and Social Benefits of New B2B services. Industrial Marketing Management 57 (August) , pp. 177-184.
Kahn, K. (2014). Solving the Problems of New Product Forecasting. Business Horizons 57 (5) , pp. 607-615.
Kahn, K. and Dempsey, J. (2012). An Investigation of Centers for Innovation. International Journal of Innovation Science 4 (2) , pp. 91-101.
Barczak, G. and Kahn, K. (2012). Identifying New Product Development Best Practice. Business Horizons 55 (3) , pp. 293-305.
Kahn, K., Barczak, G., Nicholas, J., Ledwith, A. and Perks, H. (2012). An Examination of NPD Best Practices. Journal of Product Innovation Management 29 (2) , pp. 180-192.

Books

Kahn, K. (2021). Innovation and New Product Planning. Routledge/Taylor & Francis.
Kahn, K., Evans, S. Kay., Slotengraaf, R. and Uban, S. (2013). The PDMA Handbook on New Product Development (3rd Edition). John Wiley and Sons.

Book Chapters

Kahn, K. (2023). Approaches to New Product Forecasting The PDMA Handbook on New Product Development (4th Edition) Englewood Cliffs, New Jersey: John Wiley and Sons.