Presentations

Ford, J. B. (July, 2015). A Cross-Cultural Analysis of Direct vs. Indirect Comparative Advertising: The Role of Consumer Motivation and perceived Manipulative Intent Paper presented at World Marketing Congress Bari, Italy.

Ford, J. B., and Kirchner, T. (July, 2015). The Role of Marketing in Achieving and Maintaining Financial Health of Nonprofit Arts Organizations: The Case of the Symphony Orchestra Sector Paper presented at World Marketing Congress Bari, Italy.

Ford, J. B. (May, 2015). Testing the French Ad-Evoked Nostalgia Scale in a Nomological Network Paper presented at Academy of Marketing Science National Conference Denver, Colorado.

Hsu, C., Ford, J. B., Tam, L., Liu-Thompkins, Y., and Markowski, E. P. (February, 2015). Direct vs. Indirect Comparative Advertising: The Role of Valence and Message Claim Type Paper presented at American Marketing Association Winter Educators' Conference San Antonio. Texas.

Hsu, C., Ford, J. B., Tam, L., Liu-Thompkins, Y., and Markowski, E. P. (February, 2015). Is Naming Your Competitor in the Comparative Ad a Good Idea? The Effects of Typicality and Alignability Paper presented at American Marketing Association Winter Educators' Conference San Antonio, Texas.

Kirchner, T., Ford, J. B., and Markowski, E. P. (July, 2014). Assessing Organizational Financial Health of Nonprofit Arts Organizations Paper presented at World Marketing Congress Lima, Peru.

Kirchner, T., Ford, J. B., and Mottner, S. (July, 2013). Coopetition (Contemporaneous Cooperation and Competition) Among Nonprofit Arts Organizations Paper presented at World Marketing Congress Melbourne, Australia.

Kirchner, T., Ford, J. B., and Mottner, S. (July, 2013). Internal Competition and Cooperation at Art Museums: A Qualitative Exploration Paper presented at World Marketing Congress Melbourne, Australia.

Merchant, A., Ford, J. B., LaTour, K., and LaTour, M. (May, 2013). The Use of Childhood Icons in Nostalgic Appeals for Charity Paper presented at Academy of Marketing Science Annual Conference Monterey, California.

Ford, J. B., Dickinson-Delaporte, S., and Gill, D. (May, 2013). Which Model Has the Look and Motive to be Successful? Paper presented at Academy of Marketing Science Annual Conference Monterey, California.

Ford, J. B. (2011). Nudity in Fragrance Advertising: Assessing the Influence of Individual Constructs presented at 2011 American Academy of Advertising Conference.

Ford, J. B. (2011). Does Market Orientation Drive New Product Performance? The Mediating Role of Project-Level Information Sharing Capabilities presented at Academy of Marketing Science National Conference.

Ford, J. B., Paparoidamis, N., and Chumpitaz, R. (May, 2011). Service Quality, Customer Satisfaction, Value and Loyalty: An Empirical Investigation of the Airline Services Industry Paper presented at Academy of Marketing Science Annual Conference Coral Gables, Florida.

Ford, J. B., and West, D. (May, 2011). Emic and Etic Cross-Cultural Scale Development Paper presented at Academy of Marketing Science National Conference Coral Gables, Florida.

Ford, J. B. (January, 2008). Cross-Cultural Scale Development: An Emic-Etic Balancing Act presented at Academy of Marketing Science Cultural Perspectives in Marketing Conference New Orleans, LA.

Markowski, E. P., Ford, J. B., and Kirchner, T. (2007). Coopetition Amonst Nonprofit Arts organizations presented at 6’th International Colloquiem on Nonprofit, Social, and Arts Marketing.

Gopinath, M., Merchant, A., and Ford, J. B. (2007). How the emotions of personal nostalgia infleunce giving to charity: A Research Agenda presented at International Colloquium on Non Profit, Social and Arts Marketing.

Ford, J. B. (September, 2007). Coopetition Amongst Nonprofit Arts Organizations presented at 6th International Colloquium on Non-Profit, Social and Arts Marketing London, England.

Ford, J. B. (September, 2007). How Personal Nostalgia Influences Charitable Giving Behavior: A Research Agenda presented at the 6th International Colloquium on Non-Profit, Social and Arts Marketing London, England.

Ford, J. B. (May 24, 2007). AACSB Mission-Driven Strategy and Ethics in the Business Curriculum presented at Academy of Marketing Science National Conference in Coral Gables Florida.

Ford, J. B. (November 4, 2005). Selling Outside Your Culture Zone presented at Society for Marketing Advances National Conference San Antonio, Texas .

Ford, J. B. (November 4, 2005). Selling Outside Your Culture Zone presented at Society for Marketing Advances National Conference San Antonio, Texas .

Ford, J. B. (July 7, 2005). An Empirical Examination of the Moderators of the Service Recovery Paradox presented at Academy of Marketing Science World Marketing Congress Muenster, Germany .

Ford, J. B. (May 27, 2004). Manifestation Issues, Fundamental Explananda and Methodological Supplements of Cross-Cultural Marketing Research: The Case of Market Orientation presented at Academy of Marketing Science Annual Conference Vancouver, British Columbia.

Ford, J. B. (May 25, 2004). Cross-Cultural Scale Development: Charitable Giving in the U.S. and Great Britain presented at Center for International Business Seminar Series .

Ford, J. B. (February 16, 2003). Antecedents and Consequences of Consumer Ethnocentrism Across Russia’s Three Sub-Cultures presented at American Marketing Association’s Winter Educators’ Conference Orlando, Florida.