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- John B. Ford
- Professor & Eminent Scholar
- Marketing Department
- 2117 Constant Hall
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Norfolk,
VA
23529
- 757-683-3587
- jbford@odu.edu
- Web Page
- Professor of Marketing and International Business and Eminent Scholar
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Education
- University of Georgia,
1985
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Major: Business Administration - Marketing
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Degree: Ph. D.
- The University of Georgia ,
1983
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Major: Marketing
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Degree: M.B.A.
- Yale University ,
1971
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Major: English
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Degree: B.A.
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Research Interests
- International Advertising, Role Portrayals in Advertising, Not-for-profit Marketing Strategy, and Cross-Cultural Research Issues.
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Expertise
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Marketing
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Advertising
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International Business
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Books
- Ford, J. B., Honeycutt, E. D., Simintiras, A. C., and (2003). Sales Management: A Global Perspective. London: Routledge.
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Book Chapters
- Ford, J. B. (2010). Strategic Marketing: Creating Competitive Advantage, 2nd Edition.. Oxford University Press.
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Articles
- West, D. C., Ford, J. B., and Farris, P. W. Advertising Budgeting Practices in the U.S.. Journal of Advertising Research
- Dickinson-Delaporte, S. D., Ford, J. B., and Gill, D. G. Model Looks, Motives and Affective Outcomes. Journalism and Mass Communication Quarterly
- Merchant, A., LaTour, K. B., Ford, J. B., and LaTour, M. S. (2013). Development and Validation of a Scale to Measure Personal Nostalgia Evoked by Advertisements. Journal of Advertising Research, 53 (2/June), (pp. 13-28).
- Kirchner, T., Ford, J. B., and Mottner, S. (2013). Entrepreneurial Marketing of Nonprofit Arts Organizations. Social Business, 3 (2), (pp. 107-122).
- Case, M. F., Ford, J. B., Markowski, E. P., and Honeycutt, E. D. (2013). An Experimental Examination of Equivalence Failures in Multicultural Comparative Research. Journal of Marketing Theory and Practice, 21 (1/Winter), (pp. 71-89).
- Li, L. X., Ford, J. B., Zhai, X., and Xu, L. D. (2012). Relational Benefits and Manufacturer Satisfaction: An Empirical Study of Logistics Service in Supply Chain. International Journal of Production Research, 50 (19), (pp. 5445-5459).
- Kirchner, T., Ford, J. B., and Mottner, S. (2012). Disruptive Marketing and Unintended Consequences in the Nonprofit Arts Sector. Arts Marketing, 2 (1), (pp. 70-90).
- Merchant, A., Ford, J. B., and Rose, G. (2011). How Personal Nostalgia Influences Giving to Charity. Journal of Business Research, 64, (pp. 610-616).
- Reichert, T., LaTour, M., and Ford, J. B. (2011). Affinity for Graphic Sexual Appeals in Advertisin: Nudity vis-a-vis Individual Constructs. Journal of Advertising Research, 51 (2), (pp. 436-448).
- Ford, J. B., Mueller, B., and Taylor, C. R. (2011). The Tension Between Strategy and Execution: Challenges for International Advertising Research. Journal of Advertising Research, 51 (1/March), (pp. 27-41).
- Ford, J. B., West, D., Magnini, V., LaTour, M., and Polonsky, M. (2010). A Backward Glance of Who and What Marketing Scholars Have Been Researching. Review of Marketing Research, 7 (December), (pp. 1-18).
- Ford, J. B., and Merchant, A. (2010). Nostalgia Drives Donations: Effect of Nostalgia-Based Charity Appeals o nemotions and Intentions. Journal of Advertising Research, 50 (4), (pp. 450-459).
- Honeycutt, E. D., Thelen, S. T., and Ford, J. B. (2010). Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs. Marketing Education Review, 20 (3), (pp. 205-217).
- Honeycutt, E. D., Ford, J. B., and Thelen, S. T. (2010). An Empirical Examination of the Three Dichotomies of Marketing Academe Model. Marketing Education Review, 20 (2/Summer), (pp. 131-142).
- Merchant, A., Ford, J. B., and Sargeant, A. (2010). Charitable Organizations' Storytelling Influence on Donors' Emotions and Intentions. Journal of Business Research, 63, (pp. 754-762).
- Merchant, A., Ford, J. B., and Sargeant, A. (2010). Don't Forget to Say Thank You: The Effect of an Acknowledgement on Donor Relationships. Journal of Marketing Management, 26 (7-8 (July)), (pp. 593-611).
- Ford, J. B., and Hudson, J. (2008). Charity Brand Personality: The Relationship with Giving Behavior. Nonprofit and Voluntary Sector Quarterly, 37 (3),
- Ford, J. B., and Merchant, A. (2008). A Ten-Year Retrospective of Advertising Research Productivity in the Top Three U.S. Advertising Journals: 1997-2006. Journal of Advertising, 37 (3/Fall), (pp. 69-94).
- Sargeant, A., Ford, J. B., and Hudson, J. (2008). Charity Brand Personality: The Relationship with Giving Behavior. Nonprofit and Voluntary Sector Quarterly, 37 (3), (pp. 468-491).
- Mottner, S., and Ford, J. B. (2008). Internal Competition in a Nonprofit Museum Setting: Development of a Scale. in International Journal of Nonprofit and Voluntary Sector Marketing, 13 (2), (pp. 177-190).
- Merchant, A., and Ford, J. B. (2008). Nostalgia and Giving to Charity: A Conceptual Framework for Discussion and Research. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (1), (pp. 13-30).
- Ford, J. B., and Merchant, A. (2007). Nostalgia and Charitable Giving. Proceedings of the American Marketing Association’s 2007 Summer Educators’ Conference
- Magnini, V., Ford, J. B., Markowski, E. P., and Honeycutt, E. D. (2007). The Service Recovery Paradox: Justifiable Theory or Smoldering Myth?. Journal of Services Marketing, 21 (3), (pp. 213-225).
- Kirchner, T., Markowski, E. P., and Ford, J. B. (2007). Relationships Among Levels of Government Support, Marketing Activities, and Financial Health of Nonprofit Performing Arts Organizations. International Journal of Nonprofit and Voluntary Sector Marketing, 12 (2/May), (pp. 95-116).
- Sargeant, A., and Ford, J. B. (2007). Charity Brand Personality: Distinguishing Sector, Cause and Organization. Satnford Social Innovation Review, 5 (1/Winter), (pp. 40-47).
- Thelen, S., Ford, J. B., and Honeycutt, E. D. (2006). Assessing Russian Consumers’ Imported versus Domestic Product Bias. Thunderbird International Business Review, 48 (5/Sept-Oct), (pp. 687-704).
- Ling, H., Ford, J. B., and Hoenycutt, E. D. (2006). Ideal Firm Image as a Basis for Strategy in Industrial Markets. International Journal of Business and Economics Perspectives, 1 (2/Fall), (pp. 89-98).
- Thelen, S., Ford, J. B., and Honeycutt, E. D. (2006). The Impact of Regional Affiliation on Consumer Perceptions of Relationships Among Behavioral Constructs. Journal of Business Research, 59 (9), (pp. 965-973).
- Sargeant, A., Ford, J. B., and West, D. C. (2006). Perceptual Determinants of Nonprofit Giving Behavior. Journal of Business Research, 59 (2'/February), (pp. 155-165).
- Mottner, S., and Ford, J. B. (2005). Measuring Nonprofit Marketing Strategy Performance: The Case of Museum Stores. Journal of Business Research, 58 (6), (pp. 829-840).
- Shankarmahesh, M., Ford, J. B., and LaTour, M. (2004). Determination of Satisfaction in Sales Negotiations with Foreign Buyers: Perceptions of U.S. Export Executives. International Marketing Review, 21 (4/5), (pp. 423-446).
- Sargeant, A., West, D. C., and Ford, J. B. (2004). Does Perception Matter? An Empirical Analysis of Donor Behaviour. Service Industries Journal, 24 (6), (pp. 19-36).
- Magnini, V., and Ford, J. B. (2004). Service Failure Recovery in China. International Journal of Contemporary Hospitality Management, 16 (5), (pp. 279-286).
- Ford, J. B., LaTour, M. S., and III, I. C. (2004). A Prescriptive Essay Concerning Sex Role Portrayals in International Advertising Contexts. American Business Review, 22 (1/January), (pp. 42-54).
- Ford, J. B. (2003). Cultural Dimensions of Switching Behavior in Importer-Exporter Relationships. Academy of Marketing Science Review, 3, (pp. 1-20).
- Ford, J. B., and Mottner, S. (2003). Retailing in the Non-Profit Sector: An Exploratory Analysis of Church-Connected Retailing Ventures. International Journal of Nonprofit and Voluntary Sector Marketing, 8 (4), (pp. 337-348).
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Presentations
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Nudity in Fragrance Advertising: Assessing the Influence of Individual Constructs
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Conference Name: 2011 American Academy of Advertising Conference
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Date: 2011
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Authors/Presenters:
Ford, J. B.
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Does Market Orientation Drive New Product Performance? The Mediating Role of Project-Level Information Sharing Capabilities
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Conference Name: Academy of Marketing Science National Conference
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Sponsoring Organization: Academy of Marketing Science
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Date: 2011
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Authors/Presenters:
Ford, J. B.
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Cross-Cultural Scale Development: An Emic-Etic Balancing Act
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Conference Name: Academy of Marketing Science Cultural Perspectives in Marketing Conference
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Location: New Orleans, LA
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Date: January, 2008
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Authors/Presenters:
Ford, J. B.
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Coopetition Amonst Nonprofit Arts organizations
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Conference Name: 6’th International Colloquiem on Nonprofit, Social, and Arts Marketing
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Date: 2007
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Authors/Presenters:
Markowski, E. P.
Ford, J. B.
Kirchner , T.
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How the emotions of personal nostalgia infleunce giving to charity: A Research Agenda
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Conference Name: International Colloquium on Non Profit, Social and Arts Marketing
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Date: 2007
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Authors/Presenters:
Gopinath, M.
Merchant, A.
Ford, J. B.
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Coopetition Amongst Nonprofit Arts Organizations
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Conference Name: 6th International Colloquium on Non-Profit, Social and Arts Marketing
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Location: London, England
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Date: September, 2007
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Authors/Presenters:
Ford, J. B.
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How Personal Nostalgia Influences Charitable Giving Behavior: A Research Agenda
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Conference Name: the 6th International Colloquium on Non-Profit, Social and Arts Marketing
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Location: London, England
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Date: September, 2007
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Authors/Presenters:
Ford, J. B.
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AACSB Mission-Driven Strategy and Ethics in the Business Curriculum
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Conference Name: Academy of Marketing Science National Conference in Coral Gables
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Location: Florida
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Date: May 24, 2007
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Authors/Presenters:
Ford, J. B.
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Selling Outside Your Culture Zone
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Conference Name: Society for Marketing Advances National Conference
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Location: San Antonio, Texas
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Date: November 4, 2005
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Authors/Presenters:
Ford, J. B.
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Selling Outside Your Culture Zone
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Conference Name: Society for Marketing Advances National Conference
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Location: San Antonio, Texas
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Date: November 4, 2005
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Authors/Presenters:
Ford, J. B.
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An Empirical Examination of the Moderators of the Service Recovery Paradox
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Conference Name: Academy of Marketing Science World Marketing Congress
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Location: Muenster, Germany
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Date: July 7, 2005
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Authors/Presenters:
Ford, J. B.
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Manifestation Issues, Fundamental Explananda and Methodological Supplements of Cross-Cultural Marketing Research: The Case of Market Orientation
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Conference Name: Academy of Marketing Science Annual Conference
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Location: Vancouver, British Columbia
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Date: May 27, 2004
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Authors/Presenters:
Ford, J. B.
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Cross-Cultural Scale Development: Charitable Giving in the U.S. and Great Britain
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Conference Name: Center for International Business Seminar Series
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Sponsoring Organization: Western Washington University
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Date: May 25, 2004
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Authors/Presenters:
Ford, J. B.
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Antecedents and Consequences of Consumer Ethnocentrism Across Russia’s Three Sub-Cultures
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Conference Name: American Marketing Association’s Winter Educators’ Conference
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Location: Orlando, Florida
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Date: February 16, 2003
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Authors/Presenters:
Ford, J. B.
- 2014: Best Paper Award for 2013, Journal of Marketing Theory and Practice
- 2014: Finalist for 2014 State Council for Higher Education of Virginia Outstanding Faculty Awards, Old Dominion University
- 2013: Faculty Service Award 2012/2013, College of Business and Public Administration
- 2012: Elected to the Board of Governors, Academy of Marketing Science
- 2012: Harold W. Berkman Outstanding Service Award, Academy of Marketing Science
- 2012: Faculty Research Award for 2011/2012, College of Business and Public Administration
- 2011: Best Paper Award for 2010, Marketing Education Review
- 2009: Best Paper Award for 2008, International Journal of Nonprofit and Voluntary Sector Marketing
- 2008: one of the top 10 reviewers, International Marketing Review
- 2008: Keynote Speaker, Irish Academy of Management
- 2008: Doctoral Student Mentoring Award, Old Dominion University
- 2008: Best Paper Award for 2007, International Journal of Nonprofit and Voluntary Sector Marketing
- 2007: Distinguished Fellow, Academy of Marketing Science
- 2006: Faculty Research Award for 2005/2006, College of Business and Public Administration
- 2004: Faculty Service Award 2003/2004, College of Business and Public Administration
- 2002: Provost's Award for Leadership in International Education, Old Dominion University
- 1996: Faculty Research Award for 1995/1996, College of Business and Publoc Administration
- 1990: Faculty Teaching Award 1989/1990, College of Business and Public Administration
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Contracts, Grants and Sponsored Research