Associate Professor

Marc Ouellette

NORFOLK, 23529

B.E. in English, Ontario Institute for Studies in Education at the University of Toronto, (2011)

Ph.D. in English, McMaster University, (2003)

M.A. in English, McMaster University, (1998)

B.A. in English, University of Waterloo, (1997)


Cultural Studies
popular culture
Cultural Studies
video games
Cultural Studies
gender, sex, & sexualilty
Cultural Studies
Cultural Studies
digital media & culture


Ouellette, M. (2019). ‘And nothing she needs’: Victoria’s Secret and the Gaze of Post-feminism. Visual Culture and Gender 14.
(2019). “I’m controlling and composing”: The role of metacognition in The Incredible Machine . InVisible Culture 30.
Ouellette, M. and Steven, C. “A feel for the game: AI, Computer Games and Perceiving Perception.”. Eludamos: Journal for Computer Game Culture 10.
Conway, S. and Ouellette, M. “‘He’s Heating Up . . . He’s On Fire!’: Hot and Cool Techniques in Game Design.”. Convergence: The International Journal of Research into New Media Technologies.
Ouellette, M. (2018). Run hugs, squeeze hugs, and jump hugs: Playful parenting and the self-in-relation. Literature/Film Quarterly 46 (4).
Ouellette, M. (2018). “Saying ‘I do’ all over again”: The Throwaway Ornamentalism of Promises Weddings Vow to Break. Semiotic Review (formerly Semiotic Review of Books) 3.
Ouellette, M. (2016). ‘If you want to be the man, you’ve got to beat the man’: Masculinity and the Rise of Professional Wrestling in the 1990s. Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy 3 (2).
Ouellette, M. (2013). ‘I know it when I see it’: Style, Simulation and the Short-circuit Sign. Semiotic Review 1 (3).
Ouellette, M. (2013). ‘Nobody here does anything for nothing’: Reciprocity and Gender in Henry James’ "The Wings of the Dove". Consciousness, Literature and the Arts 14 (1).
Ouellette, M. (2012). ‘We should have brought the tank’: Hypermediated Interactivity in Red vs. Blue Machinima. The Journal of Literacy and Technology 13 (3) , pp. 2-26.
Ouellette, M. (2010). Veni, Vidi, Wiki: Expertise as knowledge and a technocratic generation. Reconstruction: Studies in Contemporary Culture 10 (2).
Ouellette, M. (2010). ‘Removing the checks and balances that hamper democracy’: Play and the Counter-hegemonic Contradictions of Grand Theft Auto IV. Eludamos: Journal for Computer Game Culture 4 (2) , pp. 197-213.
Ouellette, M. (2009). ‘Some things are better left unsaid’: Discourses and the Sexual Abuse of Boys in Pop Culture since 1990. Jeunesse: Young People, Texts, Cultures (formerly Canadian Children’s Literature 35.1) 1 (1) , pp. 67-93.
Ouellette, M. (2008). ‘I hope you never see another day like this’: Pedagogy & Allegory in ‘Post 9/11’ Video Games. Game Studies: The International Journal of Computer Game Research 8 (1).
Ouellette, M. (2007). ‘Everybody Else Ain’t Your Father’: Reproducing Masculinity in Cinematic Sports, 1975-2000. Reconstruction: Studies in Contemporary Culture 7 (3).
Ouellette, M. (2007). ‘You’ve always got time’: (Disposable) Coffee Cup Litter as Discursive Regime(s). Verb 5 (1) , pp. 1-12.
Ouellette, M. (2006). 'It’ll pass’: NYPD: Blue’s Sipowicz and Adaptive Masculinities. UNIversitas: The University of Northern Iowa Journal of Research, Scholarship and Creative Activity 2 (2).
Ouellette, M. (2006). ‘When a Killer Body Isn’t Enough’: Gender in Action-Adventure Video Games. Reconstruction: Studies in Contemporary Culture 6 (1).
Ouellette, M. (2004). Two Guns, a Girl, and a PlayStationTM: Cross-Gender Identification in the Tomb Raider Series. TEXT Technology 13 (1) , pp. 157-84.
Ouellette, M. (2003). ‘War if necessary, but not necessarily war’: The Canadian Paradox and ‘Iraqi Freedom'. Reconstruction: Studies in Contemporary Culture 3 (3).
Ouellette, M. (2002). 'See Me, Touch Me, Feel Me’: (Im)Proving the Bodily Sense of Masculinity. Reconstruction: Studies in Contemporary Culture 2 (4).
Ouellette, M. (2002). ‘There shall be no discernible traces left’: The Invisible Butler in Ishiguro’s "The Remains of the Day". Annual of the International Society for the Study of European Ideas , pp. 17.
Ouellette, M. (2000). The Collective Monologues of Cyberspace: The Internet’s Convention of Spontaneity. Arachne: A Journal of Interdisciplinary Studies 6 (1) , pp. 29-44.


Ouellette, M. Masculinity in Gaming: Construction and Performance. McFarland & Co.
Ouellette, M. and Thompson, J. (2017). The Post-9/11 Video Game. McFarland & Co.

Book Chapters

McGreevy, A., Christina, F. and Ouellette, M. “The House and the Infected Body: the Metonomy of Resident Evil 7.” Disease in Digital Games: Theories, Topics, Analyses Swiss National Science Foundation.
Ouellette, M. and Conway, S. (2018). He scores through a screen: The Mediation of Masculinities through Hockey Video Games Masculinities in Play (pp. 109-126) Cham: Palgrave Macmillan.
Ouellette, M. (2017). ‘She was just a glitch’: The Erasure of the Feminine in Call of Duty Essays on Call of Duty Jefferson, NC: McFarland.
Ouellette, M. (2017). ‘A Family Romance’: Morality and Masochism in The Good Soldier Ford Madox Ford’s The Good Soldier Amsterdam and Atlanta: The Dialogue Series of Rodopi Press.
McAllister, K. S.., Ruggill, J. Ethan., Conradi, T., Conway, S., DeWinter, J., Hanson, C., Kocurek, C. A.., Moberly, K., Nichols, R., Nohr, R. F.. and Ouellette, M. (2016). Apportioned Commodity Fetishism and the Transformative Power of Game Studies Examining the Evolution of Gaming and Its Impact on Social, Cultural, and Political Perspectives (pp. 95–122) IGI Global.
Ouellette, M. and Ouellette, M. (2015). Bursting the Balloon: The Incredible Machine and the Pedagogical Potential of Metagames Textural Video Games: Universi per un’Esperienza Emozionale Raleigh, NC: Lulu.
Ouellette, M. and Faucher, K. X.. (2015). If you could see what I see: the Semiotics of Invisibility in Pedagogy and in Practice International Handbook of Semiotics (pp. 1225-47) Dordrecht, The Netherlands: Springer.
Ouellette, M. and Ouellette, M. (2015). Make Lemonade: The Pleasantly Unpleasant Aesthetics of Playing Portal “The cake is a lie”: Polyperspektivische Betrachtungen des Computerspiels am Beispiel von Portal (pp. 259-80) Münster and Berlin: Lit-Verlag.
Ouellette, M. (2014). Come out playing: Video Games and the Discursive Practices of Gender, Sex, and Sexuality Technical Communication and Computer Games (pp. 35-51) Burlington, VT: Ashgate.
Ouellette, M. (2013). Gay for Play: Theorizing GLBTQ Characters in Game Studies The Game Culture Reader (pp. 47-65) Newcastle, UK: Cambridge Scholars Press.
Ouellette, M. and Ouellette, M. (2013). Married, with children and an XBox: Compromise in Video Game Play Everyday Play The New Everyday: A Media Commons Project.
Ouellette, M. (2011). “Next time we go bowling”: Play and the Homosocial in the Grand Theft Auto IV series Learning the Virtual Life: Public Pedagogy in a Digital World (pp. 161-77) New York: Routledge.
  • 2024: Excellence in Higher Education Award for Fostering Inclusivity, Pearson Publishers
  • 2015: Learning Games Initiative Research Fellow,
  • 2015: Nominee, Shining Star Teaching Award, Old Dominion University
  • 2009: McMaster Nominee, Academic of the Year, Canadian Association of University Teachers
  • 2009: McMaster Student Union Award for Outstanding Teaching (Humanities), McMaster Student Union
  • 2007: McMaster Student Union teaching award finalist, McMaster University
  • 2006: Centre for Leadership & Learning teaching project award, Centre for Leadership & Learning, McMaster University
  • 2000: Ontario Graduate Scholarship,
  • 2000: Yates Travel Scholarship, McMaster University
  • 1999: Marion Northcott Schweitzer Travel Bursary, McMaster University
  • 1997: McMaster Graduate Scholarship, McMaster University