ASSISTANT PROFESSOR
Department of STEM Education & Professional Studies

Dooyoung Choi

SUITE 4103 4301 HAMPTON BLVD
NORFOLK, 23529

Dr. Dooyoung Choi is an Assistant Professor in the Fashion Merchandising program at Old Dominion University. Her research focuses on the social psychological aspects of appearance and consumer behaviors.

Ph.D. in Apparel Studies, University of Minnesota, (2017)

M.S. in Apparel Studies, University of Minnesota, (2012)

Expertise

Social Psychology of Dress
Self-sexualization, objectification, body image
Consumer Behavior
Green consumption, technology

Research Interests

Social psychology of dress, sexualization, self-sexualization, appearance management, body image, consumer behavior, green consumption, consumer well-being, fashion consumers with emerging technologies