About this Program

Majoring in strategic communication will provide students with an opportunity to learn and practice skills in a range of communication competencies, from research, to writing to multimedia production. The program is professionally oriented; students work in a hands-on fashion with real clients, on and off the Old Dominion University campus, in both a nonprofit and for-profit environment. Through work on social media campaigns, event design, and client relationships, students are fortified to easily transition into communication-focused jobs around the world. For more info visit the strategic communication program.

Program Highlights

  • Use a project-based learning approach with real clients to develop strategic communication skills

  • Research market opportunities for in-class clients

  • Write and create media, ranging from written content, to social media, to multimedia tactics

  • Use (and get certified in) industry standard communication platforms such as Google Analytics and Hootsuite

  • Opt to join pre-professional strategic communication student organization ODU PRSSA.

Degree Level
Degree Earned
Bachelor of Arts
Bachelor of Science
Strategic Communication
Delivery Modes


Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

Public Relations and Fundraising Managers

$127,690 Median Salary

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Market Research Analysts and Marketing Specialists

$71,450 Median Salary

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Meeting, Convention, and Event Planners

$52,630 Median Salary

Coordinate activities of staff, convention personnel, or clients to make arrangements for group meetings, events, or conventions.

Public Relations Specialists

$67,990 Median Salary

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.


What are the requirements to apply for Strategic Communication (Communication, B.A. or B.S.) at ODU?
Students entering the Bachelor of Arts program in Strategic Communication (Communication, B.A. or B.S.) should meet the minimum university admission requirements Undergraduate Admission.


At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...


Estimated rates for the 2023-24 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.

Active Duty Military Rate
Cost Per-Credit $250
Virginia Resident
Cost Per-Credit $393
Technology Delivered Courses Outside Virginia and/or the United States
Cost Per-Credit $407
Cost Per-Credit $1,073

Ways to Save

Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid


Program Director & Senior Lecturer

NORFOLK, 23529