About this Program

Strategic Communication is a concentration intended to help you use your knowledge of communication and apply it to make a difference in a business and in your community. Students work hands-on with organizations to design and shape their approach to communication, from social media campaigns to event design. We focus on nonprofit organizations, but classes also cover for-profit companies and the skills learned easily transition into jobs with almost any company in the world.

Program Highlights

  • Pitch and present ideas to a client or a boss

  • Write and create media, ranging from social media to graphics to film

  • Conduct the research to generate strategy and objectives for a client

  • Use (and even get certified in) industry standard analytics platforms like Google Analytics, Hootsuite, Cision, and Meltwater

  • Effectively reach out to the media and pitch a story or program

Degree Level
Degree Earned
Bachelor of Arts
Strategic Communication
Delivery Modes


Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

Meeting, Convention, and Event Planners

$52,630 Median Salary

Coordinate activities of staff, convention personnel, or clients to make arrangements for group meetings, events, or conventions.

Market Research Analysts and Marketing Specialists

$71,450 Median Salary

Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Advertising and Promotions Managers

$123,880 Median Salary

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Public Relations Specialists

$67,990 Median Salary

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.


What are the requirements to apply for Strategic Communication (Communication, B.A.) at ODU?
Students entering the Bachelor of Arts program in Strategic Communication (Communication, B.A.) should meet the minimum university admission requirements Undergraduate Admission.


At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...


Estimated rates for the 2023-24 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.

Active Duty Military Rate
Cost Per-Credit $250
Virginia Resident
Cost Per-Credit $393
Technology Delivered Courses Outside Virginia and/or the United States
Cost Per-Credit $407
Cost Per-Credit $1,073

Ways to Save

Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid


Program Director & Senior Lecturer

NORFOLK, 23529