Strategic Communication is a concentration intended to help you use your knowledge of communication and apply it to make a difference in a business and in your community. Students work hands-on with organizations to design and shape their approach to communication, from social media campaigns to event design. We focus on nonprofit organizations, but classes also cover for-profit companies and the skills learned easily transition into jobs with almost any company in the world.
Pitch and present ideas to a client or a boss
Write and create media, ranging from social media to graphics to film
Conduct the research to generate strategy and objectives for a client
Use (and even get certified in) industry standard analytics platforms like Google Analytics, Hootsuite, Cision, and Meltwater
Effectively reach out to the media and pitch a story or program
Meeting, Convention, and Event Planners
Coordinate activities of staff, convention personnel, or clients to make arrangements for group meetings, events, or conventions.
Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Public Relations Specialists
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful...
Estimated rates for the 2023-24 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Ways to Save
Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid