Business environments have experienced a rapid increase the volume of data that is collected, stored, managed, and analyzed in recent years. To be useful, this data must be analyzed and transformed into information and actionable knowledge. The graduate certificate in Business Analytics with Big Data provides students with business analytics knowledge and skills necessary in the modern data-centric business environment. Students learn to apply descriptive, predictive, and prescriptive analytics techniques to business decision-making with an emphasis on predictive analytics and data analysis. In addition, students gain a working knowledge of data management methods.
An understanding of analytic techniques and their application prepares students for success in data-focused professional environments that are becoming the norm.
This certificate provides exposure to the “full spectrum” of analytics, including data management, data analysis, visualization, forecasting, and business modeling methods.
Classes are taught by faculty with expertise in a variety of areas, including business statistics, information technology, business modeling and simulation, and supply chain management
Meshes well with MBA program, allowing MBA students to satisfy elective requirements with certificate classes
Market Research Analysts and Marketing Specialists
Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Business Intelligence Analysts
Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources.
Examine budget estimates for completeness, accuracy, and conformance with procedures and regulations. Analyze budgeting and accounting reports.
Conduct organizational studies and evaluations, design systems and procedures, conduct work simplification and measurement studies, and prepare operations and procedures manuals to assist management in operating more efficiently and effectively. Includes program analysts and management consultants.
Estimated rates for the 2023-24 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.
Ways to Save
Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid