The Future of Loyalty

Future of Loyalty Science large image

The world of loyalty is constantly evolving. Where is loyalty headed next? To find the answers, Loyalty Science Lab asked over 4,000 consumers across the globe (US, UK, Australia, and India) about their loyalty-related decisions. The key insights from this large­ scale study are now available in our first-ever Future of Loyalty report.

Download the FREE report to learn:

  • what the key trends in loyalty are over the next 3-5 years;
  • what consumers care about in their loyalty decisions, and how they want to interact with the brands they are loyal to;
  • how reward programs change what/how consumers feel and do, and how consumers engage with such programs;
  • what social causes matter the most to consumers when choosing their loyal brands or retailers;
  • how important company value and internal culture are to consumers' loyalty decisions;
  • how consumers react to new technologies such as NFTs and metaverse;
  • and more.


The Future of Loyalty study is sponsored by:

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