• The President’s Cabinet is the sponsor and sets the strategic priorities for the program based on the University's short and long term objectives. Defines the success metrics, funding, and ensures OMNI’s vision aligns with institutional-level objectives.

• Our oversight group consists of representatives from various university departments, ensuring tactical direction, decision-making, and oversight.
• Current Membership includes: Ashley Schumaker (Chief of Staff and VP for Strategic Operations); Kirk Dewyea (CIO); Chrysoula Malogianni (Sr. Assoc. VP for Digital Innovation); Barbara Blake (Ex Dir. Internships & Co-Ops); Lillian Haber (Executive Director of Advising Administration); Lisa Kivin (Assoc. VP for Student Experience); Jennifer Simmons (Asst. Dean for Student Affairs & Engagement); Megan Corbett (Institutional Effectiveness & Accreditation Analyst); Evelyn Ashley (Sr. Assoc. VP for Student Engagement); Fred Tugas (Chief of Staff, SEES); Ashley Miller (Assoc. VP for Enrollment Management); Etta Henry (Ex. Dir. Of Strategic Sourcing & Payment Solutions); Kate Ledger (Assoc. VP of Strategic Enrollment and Outreach; Carrie John (AVP for University Registrar); Kellie Sorey (Asst. VP for Enrollment Optimization).
• This group met monthly through June 2025 and now meets quarterly.

The OMNI leads are members of the Oversight Group and held accountable by the President’s Cabinet to meet OMNI objectives on a regular basis.

Brian Easton, Executive Director of Digital Solutions & Innovation

• Brian Easton oversees Academic Technologies, Collaboration Technologies, Portal, App Dev, Cloud integration and enablement, and enterprise systems engineering.  He oversees overall program execution, establishes standards and guidelines, coordinates resources, and manages partners and vendors.

Matt Newton, AVP of Business Optimization and CRM Architect

• Matt Newton oversees the Salesforce Education Cloud and Marketing Cloud architecture, CRM strategy, product development, and optimization of business functions as it relates to CRM processes.

• Our team of technical advisors provides insights and support for Salesforce-related technologies.
• Each Technical Advisor (TA) is responsible for providing the voice of their respective function, and will ultimately have OMNI project-level additional responsibilities including: coordinating key decisions, pulling together operational managers and teammates, assisting with business-process design, resolving challenges, and will be actively involved with the project for much of its duration.
• Additional TAs will be added as the initiative progresses:  Membership: Jimmy Patel (Ex. Dir. for Enterprise Systems), Kate Rhodes (Chief Information Security Officer for Risk and Compliance), Candice Goodin (Ex. Dir. Client Services), Ravi Konduri (Dir. Of Student & Financial Aid Systems), Todd Dergenski (Asst. Info. Security Office Identification Access), and Steve Sibson (Senior CRM Administrator).
• This group met monthly, beginning in February 2024. TAs coordinate activities, decisions, and responsibilities with the OMNI Lead via sprint meetings.

• Our key stakeholders play a vital role in guiding, informing, and supporting the successful implementation and ongoing evolution of the platform. Their involvement ensures that the solution is aligned with institutional priorities, user needs, and long-term strategic goals. Stakeholders provide insight and feedback, support strategic alignment, champion adoption, identify opportunities and risks, and participate in governance and planning.
• Stakeholder-identified Subject Matter Experts (SMEs) contribute to the successful design, implementation, and optimization of Salesforce Education Cloud. SMEs bring deep knowledge of institutional processes, policies, and user needs within their respective functional areas. These insights ensure that the platform is configured to support real-world use cases and drive meaningful outcomes.​ SMEs contribute functional expertise, validate requirements & solutions, support testing & quality assurance, bridge communication, and drive adoption & training.

• Our collaborative ensemble of skilled architects, administrators, and developers optimize and innovate ODU's digital infrastructure.
• The Education Cloud team is led by Ansh Shah (Director, CRM Administrator), Steve Sibson (Senior CRM Administrator), and Shaun Jones (Lead CRM Developer).
• This team conducts bi-weekly sprints.

• The Marketing Cloud team implements digital marketing strategies using advanced data analytics and cloud-based technologies.
• The Marketing Cloud team is led by Nicole Forrester (Director of Marketing Operations).

Our data integrations team works to ensure ODU’s data sources are connected to work together to provide a seamless user experience and enhance data quality and consistency.