Economist James Koch Discusses New Book on the Entrepreneurial Personality on "With Good Reason"

James V. Koch, Old Dominion University President Emeritus and Board of Visitors Professor of Economics, is a guest on this week's "With Good Reason" radio program, to discuss his recent book, "Born Not Made: The Entrepreneurial Personality." The program will be broadcast locally on WHRV (89.5 FM) at 1:30 p.m. Thursday, March 12.

Koch and co-author James L. Fisher came up with a surprising conclusion about entrepreneurs: some individuals are simply more naturally fitted to become entrepreneurs than others; they are prewired. Because of heredity, some people are much more likely to become successful entrepreneurs or pursue entrepreneurial strategies within a corporate setting profitably.

"With Good Reason" is produced for the Virginia Higher Education Broadcasting Consortium by the Virginia Foundation for the Humanities and is broadcast in partnership with public radio stations in Virginia and Washington, D.C.

Archive audio files of the full program can be found at http://www.withgoodreasonradio.org/2009/03/entrepreneurs-born-not-made.

Other broadcast times and stations for the program are available at http://www.withgoodreasonradio.org/when-to-listen.

More information about "Born Not Made" can be found at http://www.odu.edu/ao/news/index.php?todo=details&id=13456.