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Brand Standards

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Under Armour Bookstore display.

University Branding Usage Standards
Athletic Branding Usage Standards

Brand standards include information regarding approved fonts, stationary layout, use of logo and approved companion marks.

The ODU Brand Standards can be found here: Communication Toolkit

The ODU Athletic Brand Standards can be found here:
https://www.odu.edu/facultystaff/communication/toolkit/identity-standards/athletic-logo

A consistent, visible, and recognizable identity is a vital part of Old Dominion University's mission. As the university grows in size and stature from academics to athletics, the public brand is increasingly important. With respective individual departments, all of these units collectively represent the university and are under the umbrella of Old Dominion University. The collective image of the university should be consistent in its message by using print, digital, and Web materials that reflect the image and brand identity of Old Dominion University. A consistent voice strengthens awareness of what the university has to offer. Use of secondary logos, which are often used as primary logos with the University logo as an afterthought, are counter to the consistent voice and message we hope to strengthen.

Most secondary logos, such as individual logos for departments, programs, or centers, are prohibited because they reduce the impact and effectiveness of the university's brand identity. Many separate entitles make up the diverse and complex organization known as Old Dominion University. These diverse units may market to the same or completely different audiences, yet non of these parts stand alone. As the recognition and understanding of the university as a whole grows, awareness of individual departments is also enhanced. There is a responsibility to ensure that the Old Dominion Univeristy brand and imagery is used consistently and appropriately by all. A unified campus with one brand and one mission will bring strength and growth to the university. A clear message and visual image will highlight the fact that Old Dominion University is a multifaceted, but unified organization, from the athletics fields to research lab seeking to fulfill the University mission.