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E-Business & E-Commerce (Information Systems & Technology, B.S.B.A.)

The Information Systems and Technology program offers a unique combination of business knowledge and technical skills that prepares undergraduate students for success in the highly competitive and increasingly technical business world of the twenty-first century. The major emphasizes the development of business analysis and system implementation skills, which can provide a basis for job entry, career development and flexibility amid the rapid changes in information technology. This concentration prepares students to be successful in the e-business and e-commerce fields, with coursework in web development, internet marketing, and supply chain management.

E-Business & E-Commerce (Information Systems & Technology, B.S.B.A.)


Description


What is E-Business & E-Commerce at ODU like?

The Information Systems and Technology program offers a unique combination of business knowledge and technical skills that prepares undergraduate students for success in the highly competitive and increasingly technical business world of the twenty-first century. The major emphasizes the development of business analysis and system implementation skills, which can provide a basis for job entry, career development and flexibility amid the rapid changes in information technology. This concentration prepares students to be successful in the e-business and e-commerce fields, with coursework in web development, internet marketing, and supply chain management.

Program Highlights


What makes E-Business & E-Commerce at ODU unique?

  • We are committed to providing a balanced education between the highly integrated fields of general business and information systems and technology.

  • Our curriculum will prepare you to understand both automation technology and the complex world within which it is utilized.

  • Our faculty's research has been funded by the National Science Foundation, the National Institute of Standards and Technology and the U.S. Department of Transportation.

Careers


What are some careers in this field?

Check out these ideas from ODU Career Development Services and the Occupational Information Network (O*NET). A median salary is the midpoint of what people typically earn—half of those surveyed earned above the median salary, and half earned below.

Online Merchants

$75,740

MEDIAN SALARY


Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Search Marketing Strategists

$91,080

MEDIAN SALARY


Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.

Market Research Analysts and Marketing Specialists

$71,450

MEDIAN SALARY


Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.

Business Intelligence Analysts

$91,080

MEDIAN SALARY


Produce financial and market intelligence by querying data repositories and generating periodic reports. Devise methods for identifying data patterns and trends in available information sources.

Courses


What are some courses offered in E-Business & E-Commerce at ODU?

IT 461:
Implementing Internet Applications


Advanced design and implementation strategies are utilized to create dynamic e-commerce applications that solve complex problems in a secure and robust manner. Key concepts include: Internet architecture, structured data languages, scripting languages, programming languages, database connectivity, and Internet security. Prerequisites: IT 205, IT 317, and IT 363 and a declared major in the university or waiver approved through the Strome College of Business Undergraduate Advising.

MKTG 450:
Marketing on the Internet


This course examines the use of the Internet as a unique channel for marketing to consumers and businesses. It focuses on Internet marketing strategies, online strategic implementation, and the integration between companies' online and offline marketing efforts. Prerequisite: C or better in MKTG 311 (or equivalent), and a declared major in the University or permission of the Dean's Office.

IT 363:
Systems Analysis and Design


This course provides an introduction to the analysis and design of computer-based information systems. Emphasis is placed upon the development of requirements that serve the business needs of the organization as well as the logical and physical design of business information systems. This course covers both the structured and the object-oriented approach of system analysis and design process. Topics covered include introduction to the software development methodologies, requirement gathering, modeling, and logical/physical design techniques. Students are also exposed to emerging topics that promise major improvements in software development area. Factors relevant to the creation of business information systems through development and implementation will be examined in detail. Prerequisites: IT 201 with a C or better, IT 205, and a declared major in the university or permission of the Dean's Office of the Strome College of Business.

Requirements


What are the requirements to apply for E-Business & E-Commerce at ODU?

Students entering the Bachelor of Science in Business Administration program in E-Business & E-Commerce should meet the minimum university admission requirements (Undergraduate Admission)

Cost

Tuition and Fees

Estimated rates for the 2022-23 academic year. Rates are subject to change. Anyone that is not a current Virginia resident will be charged non-resident rates. That includes international students.

Virginia Resident


Per Credit:

$ 374

Non-Resident


Per Credit:

$ 1,039

Active Duty Military Rate


Per Credit:

$ 250

Technology Delivered Courses Outside Virginia and/or the United States


Per Credit:

$ 407

Ways to Save

Here are a few ways for you to save on the cost of attending ODU. For more information visit University Student Financial aid

Next Steps


I like this program. What are the next steps?

Contact


Need help applying?

Meet Your Enrollment Team

Our enrollment coordinators are ready to help you through the admissions process.

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LECTURER


Name:

Charlie Kirkpatrick MS


Location:

2075 CONSTANT HALL, NORFOLK, VA, 23529



Office:

757-683-5548


Undergraduate Admissions


Location:

1004 Rollins Hall, Norfolk, VA 23529


Phone Office:

757-683-3685


Fax:

757-683-3255


Email:

admissions@odu.edu


International Admissions


Location:

2101 Dragas Hall, Norfolk, VA 23529


Phone Office:

757-683-3701


Fax:

757-683-3651


Email:

intladm@odu.edu

Transfer


I like this program and want to transfer. What are my next steps?

At ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising Administration and Academic Partnerships aims to create a transfer inclusive culture that supports the successful transition, engagement, and academic achievement of transfer students. The services and programs offered to you as a Monarch are endless so take advantage of every opportunity. Even before you set foot on campus, we encourage you to Explore, Experience, and Engage! Visit our Transfer Students page for more information.

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