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Mahesh Gopinath

  • Mahesh Gopinath
  • Associate Professor
  • Marketing Department
  • 2126 Constant Hall
  • Norfolk, VA 23529
  • 757-683-3501
  • mgopinat@odu.edu
  • Education

    University of Michigan, 1996
    Major: Social Psychology
    Degree: M.S.
    University of Michigan, 1996
    Major: Marketing
    Degree: Ph. D.
    Institute of Rural Management, 1991
    Major: Marketing
    Degree: M.B.A.
    College of Engineering, 1988
    Major: Electrical Engineering
    Degree: Bachelor of Technology
  • Research Interests

    Consumer behavior, effects of emotions on decision making, persuasive communication, advertising, cognitive elaboration, regulatory focus, cross-cultural marketing, consumer bargaining behavior across cultures and research in theory development in social psychology and its applications in marketing.
  • Expertise

    Marketing
    Consumer Behavior
  • Contracts, Grants and Sponsored Research

    Demonstrate Maglev M3 on ODU Guideway
    Sponsoring Organization: MagneMotion, Inc
    Date: 2008 - 2009
    Investigators:Talley, W. K.; Alberts, T. E.; Britcher, C. P.; Bawab, S.; Karande, K.; Gopinath, M.; Creedon, J.
    Demonstrate Maglev M3 on ODU Guideway
    Sponsoring Organization: MagneMotion, Inc
    Date: 2008 - 2009
    Investigators:Talley, W. K.; Alberts, T.; Britcher, C.; Bawab, S.; Creedon, J.; Karande, K.; Gopinath, M.