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- Mahesh Gopinath
- Associate Professor
- Marketing Department
- 2126 Constant Hall
-
Norfolk,
VA
23529
- 757-683-3501
- mgopinat@odu.edu
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Education
- University of Michigan,
1996
- Major: Social Psychology
- Degree: M.S.
- University of Michigan,
1996
- Major: Marketing
- Degree: Ph. D.
- Institute of Rural Management,
1991
- Major: Marketing
- Degree: M.B.A.
- College of Engineering,
1988
- Major: Electrical Engineering
- Degree: Bachelor of Technology
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Articles
- Glassman, M., Gopinath, M., and Nyer, P. (2009). Targeting Effect of Society. Consumer Psychology (Division 23 of APA) Conference
- Gopinath, M., and Prashanth, N. (2009). The Effect of Public Commitment on Resistance to Persuasion: The Influence of Attitude Certainty, Issue Importance, Susceptibility
to Normative Influence, Preference for Consistency and Source Proximity. International Journal of Research in Marketing, 26 (1),
- Glassman, M., and Gopinath, M. (2008). The Effect of Multiple Language Product Descriptions on Product Evaluations. Psychology and Marketing, 25 (3), (pp. 233).
- Gopinath, M., Singhapakdi, A., Marta, J. K., and Carter, L. L. (2008). Antecedents and Consequences of Perceived Importance of Ethics: A Study of Thai Business People. Journal of Business Ethics, 81 (4), (pp. 887).
- Gopinath, M., Dholakia, U., and Bagozzi, R. P. (2007). How Formulating Implementation Plans and Remembering Past Actions Facilitate the Enactment of Effortful Decisions. Journal of Behavioral Decision Making, 20 (4), (pp. 343).
- Glassman, M., and Gopinath, M. (2006). Effect of Multiple Language Product Descriptions on Product Evaluations. Proceedings of Society for Consumer Psychology, 25 (3), (pp. 233).
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Presentations
- The effects of guilt on strategic decision-making: A China-US cross-cultural experimental study
- Conference Name: Academy of Management
- Sponsoring Organization: Academy of Management
- Location: San Antonio, Texas
- Date: 2011
- Authors/Presenters:
Xu, W.
Nair, A.
Gopinath, M.
Judge Jr., W. Q.
- Choosing Healthy Foods: The Consumer Behaviors that Lead to Healthy Selections when Eating Food Away From Home
- Conference Name: Academy of Market Science
- Sponsoring Organization: Academy of Market Science
- Location: Portland, OR
- Date: 2010
- Authors/Presenters:
Gopinath, M.
- The Motivational Effects of Recalling Unsuccesful Past Actions on the Enactment of Efforful Decisions
- Conference Name: Academy of Market Science
- Sponsoring Organization: Academy of Market Science
- Location: Portland, OR
- Date: 2010
- Authors/Presenters:
Gopinath, M.
- Emotions in Consumer Behavior Research
- Conference Name:
- Location: Toronto, Canada
- Date: 2009
- Authors/Presenters:
Gopinath, M.
- Targeting Effect of Multilingual Product Packaging
- Conference Name:
- Location: Toronto, Ontario
- Date: 2009
- Authors/Presenters:
Gopinath, M.
Nyer, P.
Glassman, M.
- Choosing Healthy Foods: The Consumer Behaviors.
- Sponsoring Organization: Association for Consumer Research-Asia Pacific
- Location: Hyderabad, India
- Date: January 3, 2009
- Authors/Presenters:
Gopinath, M.
Hochradel,, R.
- Interaction of banner ad and sponsorship in online advertising: The impact on attitudes and purchase intention.
- Sponsoring Organization: Association for Consumer Research-Asia Pacific
- Location: Hyderabad, India
- Date: January 3, 2009
- Authors/Presenters:
Gopinath, M.
Pongpatipat, C.
- Personal Ethical Values and Corporate Ethical Values in Marketing of Services: Does Congruence Matter?
- Sponsoring Organization: Association for Consumer Research-Asia Pacific
- Location: Hyderabad, India
- Date: January 3, 2009
- Authors/Presenters:
Gopinath, M.
Mady, S.
- The Influence of Public Commitment on Resistance to Attitude Change: An Investigation into the Psychological Processes
- Sponsoring Organization: Association for Consumer Research-Asia Pacific
- Location: Hyderabad, India
- Date: January 3, 2009
- Authors/Presenters:
Gopinath, M.
Nyer , P.
- The Role of Emotions and Relationship quality in Service Failure and Recovery
- Sponsoring Organization: at Association for Consumer Research-Asia Pacific
- Location: Hyderabad, India
- Date: January 3, 2009
- Authors/Presenters:
Gopinath, M.
Muller, M.
- Emotional Antecedents and Consequences of Organ Donation- A Two stage Motivational Approach
- Sponsoring Organization: Society for Consumer Psychology
- Location: New Orleans
- Date: February 21, 2008
- Authors/Presenters:
Gopinath, M.
- Emotional Responses and Action Tendencies as a Result of Appraisals of Consumer Service Failures
- Sponsoring Organization: Society for Consumer Psychology
- Location: New Orleans
- Date: February 21, 2008
- Authors/Presenters:
Gopinath, M.
Bagozzi , R. P.
- Experimental study of Cross-Cultural Differences in Advertisement Effectiveness
- Sponsoring Organization: Society for Consumer Psychology
- Location: New Orleans
- Date: February 21, 2008
- Authors/Presenters:
Gopinath, M.
- How the emotions of personal nostalgia infleunce giving to charity: A Research Agenda
- Conference Name:
- Date: 2007
- Authors/Presenters:
Gopinath, M.
Merchant, A.
Ford, J. B.
- Effect of Country-of -Targeting on Product Evaluations
- Conference Name:
- Location: Memphis, Tennessee
- Date: October 23, 2007
- Authors/Presenters:
Gopinath, M.
Tam, L.
Glassman, M.
- Evaluations of Bilingual Product Descriptions on Boxes
- Conference Name:
- Location: Memphis, Tennessee
- Date: October 23, 2007
- Authors/Presenters:
Gopinath, M.
Glassman, M.
- Product Failure and Warranty Purchase: Their Effects on Target-Specific Emotions and Attitude toward the Brand
- Conference Name:
- Location: Memphis, Tennessee
- Date: October 23, 2007
- Authors/Presenters:
Gopinath, M.
Karande, K.
- Effect of Multiple Language Product Descriptions on Product Evaluations
- Conference Name:
- Location: New Orleans, Louisiana
- Date: August, 2006
- Authors/Presenters:
Gopinath, M.
Glassman, M.
- Resistance to Attitude Change: The Influence of Public Commitment
- Conference Name:
- Location: New Orleans, Louisiana
- Date: August, 2006
- Authors/Presenters:
Gopinath, M.
Nyer , P.
- The Influence of Public Commitment on Attitude Change
- Conference Name:
- Location: Monterrey, Mexico
- Date: January, 2006
- Authors/Presenters:
Gopinath, M.
Nyer, P.
- How Can We Get Them Back?” A Study of Comparative Dissatisfaction as a result of Complaining vs. Negative Word of Mouth
- Conference Name:
- Location: San Antonio
- Date: 2005
- Authors/Presenters:
Gopinath, M.
Nyer , P.
- The Role of Desires in Sequential Impulsive Choices within a Decision Making Episode
- Conference Name:
- Date: October, 2005
- Authors/Presenters:
Gopinath, M.
Dholakia , U.
Bagozzi , R. .
- Effects of Complaining vs. Negative Word-of-Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment
- Conference Name:
- Date: October, 2004
- Authors/Presenters:
Gopinath, M.
Nyer, P.
- Effects of Complaining vs. Negative Word-of-Mouth on Subsequent Changes in Satisfaction: The Role of Public Commitment
- Conference Name:
- Location: Provo, Utah
- Date: 2003
- Authors/Presenters:
Gopinath, M.
Nyer , P. U.
- Can Facilitating Complaining Behavior Result in Reduced Negative Word-of Mouth
- Conference Name:
- Location: Glasgow, Scotland
- Date: May, 2003
- Authors/Presenters:
Gopinath, M.
Nyer , P. U.
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Contracts, Grants and Sponsored Research