Priscilla Aaltonen
Ph.D. in International Business/Marketing, Old Dominion University, (2004)
M.A. in International Studies, Old Dominion University, (1992)
Articles
- Cadet, F. T., Aaltonen, P. and Kavota, V. (2017). The advertisement value of transformational & informational appeal on company Facebook pages. Marketing Management Journal 27 (2) , pp. 116-130.
- Aaltonen, P. (2012). Technology Satisfaction and Effects of Overall Customer Satisfaction in the Banking Industry. European Journal of Business Research.
Presentations
- Markowski, E. P., Aaltonen, P. and Kirchner, T. ( 2010). Ingredients of Financial Services Customer Satisfaction: The Case of Credit Card Services Annual Meeting of the International Association of Business and Economics .