Theodore Gournelos
3004 BATTEN ARTS & LETTERS
NORFOLK, 23529
Dr. Gournelos is a communication scholar and practitioner that works in multimedia and convergence platforms from a strategic and critical perspective. He teaches media, theory, writing, and production, as well as marketing, public relations, and intercultural communication. His consulting work through STORY | STRATEGY helps non-profits, social entrepreneurs, and startups design business strategy and strategic communications plans as well as effective messaging on the news, in digital media, and in public speaking. His media appearances and public talks (from morning shows to primetime news to TED Global) often relate to the role that media (especially digital and social media) impact our daily lives, but also touch on interpersonal relationships, popular culture, media and the law, and strategic communication like advertising.
- Certified Digital Marketer
- Sponsoring Organization: American Marketing Association
- Date Obtained: 2022-01-10
Research Interests
Public Relations, Strategic Communication, and Community
Marketing Strategy and Digital Marketing
Social Entrepreneurship
Visual Culture (aesthetics, television, film, animation)
Emergent Media (web 2.0, viral media, network models, digital storytelling)
Oppositional Culture (humor, culture jamming, irony, institutionalized opposition)
Critical Cultural Studies (gender and sexuality studies, race studies, class studies)