PUBLICATIONS
Book, Chapter
Wongtada, Nittaya, Orose Leelakulthanit, and Anusorn Singhapakdi (1998), "Thailand: Consumer Behavior and Marketing," in Marketing and Consumer Behavior in East and Southeast Asia, Anthony Pecotich and Clifford J. Shultz, II, eds., McGraw-Hill, Ch. 18, pp. 667-713.
Wongtada, Nittaya, Busaya Virakul, and Anusorn Singhapakdi (2006), "Thailand", in Handbook of Markets and Economies: East Asia, Southeast Asia, Australia, New Zealand, Anthony Pecotich and Clifford J. Shultz, II, eds., New York: M.E. Sharpe, Inc., pp. 611-655.
Editorial Review Articles
Singhapakdi, Anusorn (1982), "A Survey of Decision Making in Marketing," ABAC Journal (Thailand), Vol. 2, August, 19-29.
Singhapakdi, Anusorn and Scott J. Vitell (1999), "From the Guest Editors: International Marketing Ethics," Journal of Business Ethics, Vol. 18, No. 1, January, 1-2 (an editorial for the special issue of the journal on International Marketing Ethics edited).
Refereed Journal Articles
Vitell, Scott J., Frank A. Wiebe, Robert F. Scherer, and Anusorn Singhapakdi (1989), "Examining the Link Between Social Responsibility and Decision Styles," International Journal of Value Based Management, Vol. 2, No. 2, 85-100.
Singhapakdi, Anusorn and Scott J. Vitell (1990), "Marketing Ethics: Factors Influencing Perceptions of Ethical Problems and Alternatives," Journal of Macromarketing, Vol. 10, Spring, 4-18.
Vitell, Scott J., Frank A. Wiebe, Anusorn Singhapakdi, and Robert F. Scherer (1990), "Personality Differences Between Marketing Students and Those in Other Business Fields," Journal of Education for Business, Vol. 65, April, 293-297.
Singhapakdi, Anusorn and Scott J. Vitell, Jr. (1991), "Research Note: Selected Factors Influencing Marketers' Deontological Norms," Journal of the Academy of Marketing Science, Vol. 19, Winter, 37-42.
Kraft, Kenneth L. and Anusorn Singhapakdi (1991), "The Role of Ethics and Social Responsibility in Achieving Organizational Effectiveness: Students Versus Managers," Journal of Business Ethics, Vol. 10, 679-686.
Vitell, Scott J. and Anusorn Singhapakdi (1991), "Factors Influencing the Perceived Importance of Stakeholder Groups in Situations Involving Ethical Issues," Business & Professional Ethics Journal, Vol. 10, 53-72.
Singhapakdi, Anusorn and Michael S. LaTour (1991), "The Link Between Social Responsibility Orientation, Motive Appeals and Voting Intention: A Case of An Anti-littering Campaign," Journal of Public Policy & Marketing, Vol. 10, No. 2, 118-129.
Singhapakdi, Anusorn and Scott J. Vitell (1991), "Analyzing the Ethical Decision Making of Sales Professionals," Journal of Personal Selling & Sales Management, Vol. 11, No. 4, 1-12.
Singhapakdi, Anusorn and Scott J. Vitell (1992), "Marketing Ethics: Sales Professionals Versus Other Marketing Professionals," Journal of Personal Selling & Sales Management, Vol. 12, No. 2, 27-38.
Singhapakdi, Anusorn and Scott J. Vitell (1993), "Personal Values Underlying the Moral Philosophies of Marketing Professionals," Business & Professional Ethics Journal, Vol. 12, 91-106.
Singhapakdi, Anusorn (1993), "Ethical Perceptions of Marketers: The Interaction Effects of Machiavellianism and Organizational Ethical Culture," Journal of Business Ethics, Vol. 12, 407-418.
Singhapakdi, Anusorn and Scott J. Vitell (1993), "Personal and Professional Values Underlying the Ethical Judgments of Marketers," Journal of Business Ethics, Vol. 12, 525-533.
Vitell, Scott J. and Anusorn Singhapakdi (1993), "Ethical Ideology and Its Influence on the Norms and Judgments of Marketing Practitioners," Journal of Marketing Management, Vol. 3, Spring/Summer, 1-11.
Vitell, Scott J., Kumar Rallapalli, and Anusorn Singhapakdi (1993), "Marketing Norms: The Influences of Personal Moral Philosophies and Organizational Ethical Culture," Journal of the Academy of Marketing Science, Vol. 21, Fall, 331-337.
Ziegenfuss, Douglas E., Anusorn Singhapakdi, and Otto B. Martinson (1994), "Do Internal Auditors and Management Accountants Have Different Ethical Philosophies?," Managerial Auditing Journal, Vol. 9, 4-11.
Ziegenfuss, Douglas E. and Anusorn Singhapakdi (1994), "Professional Values and the Ethical Perceptions of Internal Auditors," Managerial Auditing Journal, Vol. 9, 34-44. At the editor's request, this article was also published in the Management Bibliographies & Reviews, Vol. 20, No. 4, 1994, 2-18.
Singhapakdi, Anusorn and Scott J. Vitell (1994), "Ethical Ideologies of Future Marketers: The Relative Influences of Machiavellianism and Gender," Journal of Marketing Education, Vol. 15, Spring, 34-42.
Singhapakdi, Anusorn, Scott J. Vitell, and Orose Leelakulthanit (1994), "A Cross-cultural Study of Moral Philosophies, Ethical Perceptions and Judgments: A Comparison of American and Thai Marketers," International Marketing Review, Vol. 11, No. 6, 65-78.
Singhapakdi, Anusorn, Kenneth L. Kraft, Scott J. Vitell, and Kumar C. Rallapalli (1995), "The Perceived Importance of Ethics and Social Responsibility on Organizational Effectiveness: A Survey of Marketers," Journal of the Academy of Marketing Science, Vol. 23, Winter, 49-56.
Kraft, Kenneth L. and Anusorn Singhapakdi (1995), "The Relative Importance of Social Responsibility in Determining Organizational Effectiveness: Student Responses II," Journal of Business Ethics, Vol. 14, 315-26.
Singhapakdi, Anusorn, Kumar C. Rallapalli, C.P. Rao, and Scott J. Vitell (1995), "Personal and Professional Values Underlying Ethical Decisions: A Comparison of American and Thai Marketers," International Marketing Review, Vol. 12, No. 4, 65-76.
Singhapakdi, Anusorn, Scott J. Vitell, and Kenneth L. Kraft (1996), "Moral Intensity and Ethical Decision-Making of Marketing Professionals," Journal of Business Research, Vol. 36, No. 3, 245-255 (recognized as the 2nd most influential JBR article for the period 1995-99, see JBR Vol. 49, No. 3, September 2000, p. 313).
Singhapakdi, Anusorn, C.P. Rao, and Scott J. Vitell (1996), "Ethical Decision Making: An Investigation of Services Marketing Professionals," Journal of Business Ethics, Vol. 15, No. 6, 635-644.
Singhapakdi, Anusorn, Scott J. Vitell, Kumar C. Rallapalli, and Kenneth L. Kraft (1996), "The Perceived Role of Ethics and Social Responsibility: A Scale Development," Journal of Business Ethics, Vol. 15, No. 11, 1131-1140.
Singhapakdi, Anusorn, Scott J. Vitell, and C.P. Rao (1996), "Professional Values and Perceptions Underlying Ethical Judgments: A Survey of Marketing Professionals in Thailand," Journal of Asia-Pacific Business, Vol. 2, No. 1, 51-65.
Dobie, Kathryn, Jamal Al-Khatib, and Anusorn Singhapakdi (1997), "Enhancing the Regional Planning Process: The Commercial Strategy Matrix," Journal of Nonprofit & Public Sector Marketing, Vol. 5, No. 1, 3-23.
Rao, C.P. and Anusorn Singhapakdi (1997), "Marketing Ethics: A Comparison Between Services and Other Marketing Professionals," Journal of Services Marketing, Vol. 11, No. 6, 409-426.
Rawwas, Mohammed Y.A. and Anusorn Singhapakdi (1998), "Do Consumers' Ethical Beliefs Vary with Age? A Substantiation of Kohlberg's Typology in Marketing," Journal of Marketing Theory & Practice, Spring, Vol. 6, No. 2, 26-38.
Singhapakdi, Anusorn, Scott J. Vitell, and George R. Franke (1999), "Antecedents, Consequences, and Mediating Effects of Perceived Moral Intensity and Personal Moral Philosophies," Journal of the Academy of Marketing Science, Winter, Vol. 27, No. 1, 19-36.
Singhapakdi, Anusorn (1999), "Perceived Importance of Ethics and Ethical Decisions in Marketing," Journal of Business Research, Vol. 45, No. 1 (May), 89-99.
Singhapakdi, Anusorn, Mohammed Y.A. Rawwas, Janet K. Marta, and Mhod. Ismail Ahmed (1999), "A Cross-Cultural Study of Consumer Perceptions About Marketing Ethics," Journal of Consumer Marketing, Vol. 16, Issue 3, 257-272.
Singhapakdi, Anusorn, Scott J. Vitell, C.P. Rao, and David L. Kurtz (1999), "Ethics Gap: Comparing Marketers with Consumers on Important Determinants of Ethical Decision-Making," Journal of Business Ethics, Vol. 21, No. 4, October, 317-328.
Attia, Ashraf, Mahesh N. Shankarmahesh, and Anusorn Singhapakdi (1999), "Marketing Ethics: A Comparison of American and Middle-Eastern Marketers," International Business Review, Vol. 8, No. 5, 611-632.
Singhapakdi, Anusorn, Nicola Higgs-Kleyn, and C.P. Rao (1999), "Selected Antecedents and Components of Ethical Decision-making Process of American and South African Marketers: A Cross-cultural Analysis," International Marketing Review, Vol. 16, No. 6, pp. 458-475 (Highly Commended Award, Literati Club - Awards for Excellence 2000).
Singhapakdi, Anusorn, Somboon Salyachivin, Busaya Virakul, Vinich Veerayangkur (2000), "Some Important Factors Underlying Ethical Decision Making of Managers in Thailand," Journal of Business Ethics, Vol. 27, No. 3, 271-284.
Singhapakdi, Anusorn, Janet K. Marta, Kumar C. Rallapalli, and C.P. Rao (2000), "Toward an Understanding of Religiousness and Marketing Ethics: An Empirical Study," Journal of Business Ethics, Vol. 27, No. 4, 305-319.
Knowles, Patricia A. and Anusorn Singhapakdi (2000), "Distinguishing Sales Professionals from Their Marketing Counterparts: An Empirical Inquiry," Journal of Marketing Management, 10 (Fall/Winter), 41-53.
Marta, Janet K., Anusorn Singhapakdi, Kumar C. Rallapalli, and Mathew Joseph (2000), "Moral Philosophies, Ethical Perceptions, and Marketing Education: A Multi-Country Analysis," Marketing Education Review, 10 (2), 37-47.
Singhapakdi, Anusorn, Kiran Karande, C.P. Rao, and Scott J. Vitell (2001), "How Important are Ethics and Social Responsibility? A Multinational Study of Marketing Professionals," European Journal of Marketing, Vol. 35, No. 1/2, 133-152.
Vitell, Scott J., Anusorn Singhapakdi, and James Thomas (2001), "Consumer Ethics: An Application and Empirical Testing of the Hunt-Vitell Theory of Ethics," Journal of Consumer Marketing, Vol. 18, No. 2, (Spring), 153-178.
Marta, Janet K. M., Anusorn Singhapakdi, and Nicola Higgs-Kleyn (2001), "Corporate Ethical Values in South Africa," Thunderbird International Business Review, Vol. 43 (6) November/December, 755-772.
Singhapakdi, Anusorn, Janet K. Marta, C.P. Rao, and Muris Cicic (2001), "Is Cross-Cultural Similarity an Indicator of Similar Marketing Ethics?," Journal of Business Ethics, Vol. 32, 55-68.
Karande, Kiran, C.P. Rao, and Anusorn Singhapakdi (2002) "Moral Philosophies of Marketing Managers: A Comparison of American, Australian, and Malaysian Cultures," European Journal of Marketing, Vol. 36, No.7/8, 768-791.
Marta, Janet K.M., Ashraf Attia, Anusorn Singhapakdi, and Nermine Atteya (2003), "A Comparison of Ethical Perceptions and Moral Philosophies of American and Egyptian Business Students," Teaching Business Ethics, 7: 1-20.
Marta, Janet K.M., Anusorn Singhapakdi, Ashraf Attia, and Scott J. Vitell (2004), "Some Important Factors Underlying Ethical Decisions of Middle-Eastern Marketers," International Marketing Review, Vol. 21, No.1, 53-67.
Ha, Jung-Bok, Kiran Karande, and Anusorn Singhapakdi (2004), "Importers' Relationship with Exporters: Does Culture Matter?" International Marketing Review, Vol. 21, No.4/5, 447-461.
Singhapakdi, Anusorn (2004), "Important Factors Underlying Ethical Intentions of Students: Implications for Marketing Education," Journal of Marketing Education, Vol. 26, No. 3, December, 261-270.
Marta, Janet K.M. and Anusorn Singhapakdi (2005), "Comparing Thai and U.S. Businesspeople: Perceived Intensity of Unethical Marketing Practices, Corporate Ethical Values, and Perceived Importance of Ethics," International Marketing Review, Vol. 22, No. 5, 562-577.
Singhapakdi, Anusorn and Janet K.M. Marta (2005), "Comparing Marketing Students with Practitioners on Some Key Variables of Ethical Decisions," Marketing Education Review, Vol. 15, No. 3 (Fall), 13-25.
Singhapakdi, Anusorn and Scott J. Vitell (2007), "Institutionalization of Ethics and Its Consequences: A Survey of Marketing Professionals," Journal of the Academy of Marketing Science, 35 (Summer), 284-294.
Lee, Dong-Jin, Anusorn Singhapakdi, and M. Joseph Sirgy (2007), "Further Validation of a Need-Based Quality-of-Work-Life (QWL) Measure: Evidence from Marketing Practitioners," Applied Research in Quality of Life, Vol. 2, No. 4, 273-287.
Vitell, Scott J. and Anusorn Singhapakdi (2008), "The Role of Ethics Institutionalization in Influencing Organizational Commitment, Job Satisfaction and Esprit de Corps," Journal of Business Ethics, Vol. 81, No. 2, 343-53.
Singhapakdi, Anusorn, Mahesh Gopinath, Janet K.M. Marta, and Larry L. Carter (2008), "Antecedents and Consequences of Perceived Importance of Ethics in Marketing Situations: A Study of Thai Businesspeople," Journal of Business Ethics, Vol. 81, 887-904.
Marta, Janet K.M., Anusorn Singhapakdi, and Kenneth L. Kraft (2008), "Personal Characteristics Underlying Ethical Decisions in Marketing Situations: A Survey of Small Business Managers," Journal of Small Business Management, Vol. 46, Issue 4, 589-606.
Karande, Kiran, Jung-Bok Ha and Anusorn Singhapakdi (2008), "The Role of Contextual Factors in Relational Commitment of Buyers to Overseas Suppliers: A Survey of Korean Importers" Industrial Marketing Management, Vol. 37, Issue 7, 856-862.
Lee, Soo Hoon, Anusorn Singhapakdi, and Too, Lay-Ling (2008), "Advantages of Flexible over Traditional Benefits: A Procedural Justice Explanation," Applied Research in Quality of Life, Vol. 3, No. 2, 107-125.
Burnaz, Sebnem, M.G. Serap Atakan, Y. Ilker Topcu, and Anusorn Singhapakdi (2009), "An Exploratory Cross-cultural Analysis of Marketing Ethics: The Case of Turkish, Thai, and American Businesspeople," Journal of Business Ethics, Vol. 90, December, 371-382.
Koonmee, Kalayanee, Anusorn Singhapakdi, Busaya Virakul, and Dong-Jin Lee (2010), "Ethics Institutionalization, Quality of Work Life, and Employee Job-related Outcomes: A Survey of Human Resource Managers in Thailand," Journal of Business Research, Vol. 63 , No. 1, 20-26.
Singhapakdi, Anusorn, M. Joseph Sirgy, Dong-Jin Lee, and Scott J. Vitell (2010), "The Effects of Ethics Institutionalization on Marketing Managers: The Mediating Role of Implicit Institutionalization and the Moderating Role of Socialization," Journal of Macromarketing, Vol. 30, No. 1, 77-92.
Singhapakdi, Anusorn, Dong-Jin Lee, and M. Joseph Sirgy (2010), "Is Small Business Better than Big Business for Marketing Managers?," Journal of Business Research, Vol. 63, No. 4, 418-423.
Tantong, Phattarawan, Kiran Karande, Anil Nair, and Anusorn Singhapakdi (2010), "The Effect of Market Orientation and Product Adaptation on Export Performance: A Survey of Thai Manager," Journal of Marketing Theory and Practice, Vol. 18, No. 2 (Spring) 157-171.
Maher, Amro A., Anusorn Singhapakdi, Hyun-Soo Park, and Seigyoung Auh (2010), "The Impact of Collective Guilt on the Preference for Japanese Products," Journal of Global Academy of Marketing Sciences, 20-2, 135-148.
Marta, Janet K.M., Anusorn Singhapakdi, Dong-Jin Lee, M. Joseph Sirgy, Kalayanee Koonmee, and Busaya Virakul (2011), "Perceptions about Ethics Institutionalization and Quality of Work Life: Thai versus American Marketing Managers," Journal of Business Research, doi:10.1016/j.jbusres.2011.08.019.
Marta, Janet K, Anusorn Singhapakdi, Dong-Jin Lee, Sebnem Burnaz, Y. Ilker Topcu, M.G. Serap Atakan, and Tugrul Ozkaracalar (2011), "The Effects of Corporate Ethical Values and Personal Moral Philosophies on Ethical Intentions in Selling Situations: Evidence from Turkish, Thai, and American Businesspeople," Journal of Business Ethics, doi: 10.1007/s10551-011-0992-9.
Park, Hyun-Soo, Seigyoung Auh, Amro A. Maher, and Anusorn Singhapakdi (2011), "Marketing's Accountability and Internal Legitimacy: Implications for Firm Performance," Journal of Business Research, doi:10.1016/j.jbusres.2011.02.042.
