The brand architecture is the structure for managing how Old Dominion University and its various divisions and units represent themselves in the market.
Core Brand – Old Dominion University
Administrative offices are encompassed by the ODU core brand, including:
Brand Extensions
These major, high-profile divisions of the core brand are integral components of the Old Dominion University brand and directly support its mission.
- College of Arts and Letters
- College of Business and Public Administration
- Darden College of Education
- Frank Batten College of Engineering and Technology
- College of Health Sciences
- College of Sciences
- Distance Learning
- Regional higher education centers (Peninsula, Virginia Beach, Tri-Cities)
- Business Gateway
Sub-Brands
Having distinctive personalities and missions, sub-brands are prominently linked to the core brand while requiring differentiation because they provide significantly distinctive services.
- Alumni Association
- Athletics
- ODU Foundations
Independent Brands
These brands represent a complete departure from the core brand, establishing independent identities that clearly articulate their distinct relationship to Old Dominion University.
- University Village
- University Bookstore
- Virginia Modeling, Analysis and Simulation Center (VMASC)
- Virginia Coastal Energy Research Consortium (VCERC)
- Virginia Tidewater Consortium for Higher Education
- Virginia Space Grant Consortium -- MARS (Spaceport)
- Frank Reidy Research Center for Bioelectrics
- Innovation Research Park @ ODU
- Jefferson Laboratory
