.3 Textbooks

Now the third item is textbooks. I have mentioned textbooks a number of times in this class and how the textbooks are all written for Texas and California and why if I was a textbook publisher I would write them for Texas and California. If I am a textbook publisher what is my objective? To sell textbooks. That is why I am in business to make those textbooks and to sell them. So my job is to figure out who's going to purchase the most textbooks and how I can sell the most textbooks. My job is to convince more people to buy my book more than anybody else's book. In order to that I have to put it in the middle of the market. If I take a chance and do something very exciting and new then sometimes I can win big. But usually I won't, so as a textbook publisher I want my textbooks to always
look new. The reason I want every edition to look new is so people will but new textbooks. In other words, if the 1997 edition doesn't look any different than the 1990 edition, why is anybody going to buy the new edition? So every textbook should look really new but its contents should be really old to so that the people who want to see the things that are familiar to them will be happy. So you always
have this balancing act that textbooks always have to look new but very predictable. In addition, if I am a twenty year veteran and I had been teaching out of the same textbook for twenty years, and now the school district is going to get a new textbook; then as a teacher I am going to have to redo all my lesson plans for this new textbook. All the good work I have done over the past twenty years
goes out the window. So I want to find a textbook that will allow me to do as many of my good old standard lesson plans as I can because I am just too tired as a teacher to make all these new lesson plans. So the teachers are sort of willing conspirators to keep things pretty much the same as they always have been. So we have a national curriculum, a hidden national curriculum, that is based
on standardized tests made by test publishers, advanced placement exams made be the College Entrance Examination Board, and textbooks who are published by textbook publishers who make their decisions based on how much money they can make.

	How so textbook publishers get people to buy their books and still make money?	Answer Here
	Mrs. Soltis is an eleventh-grade math teacher who has been using the same textbook for the past two years in her class. Her school system decides to purchase new books, and her new book contains much more material that she must present to the class. What hardships will this change present to Mrs. Soltis?	Answer Here