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Yuping Liu-Thompkins

  • Yuping Liu-Thompkins
  • Professor
  • Marketing Department
  • 2040 Constant Hall
  • Norfolk, VA 23529
  • 757-683-6551
  • yxxliu@odu.edu
  • Yuping Liu-Thompkins, Ph.D. is Professor of Marketing and E. V. Williams Faculty Fellow at Old Dominion University. She received her Bachelor's Degree in Marketing from Renmin University of China in 1996 and her MBA and Ph.D. in Management (Marketing Concentration) from Rutgers University in 2002.
  • Education

    Rutgers University, 2002
    Degree: M.B.A.
    Rutgers University, 2002
    Major: Management/Marketing
    Degree: Ph. D.
    Remin University of China, 1996
    Major: Marketing
    Degree: B.A.
  • Research Interests

    Loyalty Programs, Habit, and Internet Marketing
  • Expertise

    Internet Marketing
    Internet Marketing / Social Media / Interactive Communications
    Customer Relationship Management
    Loyalty Programs / Customer Loyalty / Consumption Habit
  • 2013: Journal of Advertising Research 2013 Best Paper Award
  • 2013: Wharton Customer Analytics Initiative Coalition Loyalty Program Research Opportunity Winner
  • 2012: Wharton Customer Analytics Initiative SiriusXM Research Opportunity Winner
  • 2010: Empower MediaMarketing AAA Research Competition Winner
  • 2010: Marketing Science Institute Shopper Marketing Research Competition Winner
  • 2010: Society for New Communications Research 2010-2012 Fellow
  • 2009: Old Dominion University 2009 CBPA Outstanding Faculty Teaching Award
  • 2008: E. V. Williams Faculty Research Fellow 2008-2014
  • 2007: Old Dominion University 2007 CBPA Outstanding Faculty Research Award
  • Contracts, Grants and Sponsored Research

    Purchase Evolution Under a Loyalty Program
    Sponsoring Organization: Wharton Customer Analytics Initiative Multi-Vendor Loyalty Program Research Opportunity (Non-financial data support)
    Date: 2013 - 2014
    Awarding Organization: Private
    Investigators:Liu-Thompkins, Y.
    Consumption Visions: Augmented Reality and Impulse Buying
    Sponsoring Organization: Old Dominion University SEECR Grant
    Date: June, 2014 - August, 2014
    Awarding Organization: Old Dominion University
    Investigators:Mann, M.; Liu-Thompkins, Y.
    Habit Dynamics and its Role in Predicting Customer Conversion and Attrition
    Sponsoring Organization: Wharton Customer Analytics Initiative SiriusXM Research Opportunity (Non-financial data support)
    Date: 2012 - 2013
    Awarding Organization: Private
    Investigators:Liu-Thompkins, Y.; Tam, L.
    Understanding the Viral Diffusion of Brand Messages Online
    Sponsoring Organization: American Academy of Advertising Empower MediaMarketing Research Grant
    Date: 2010 - 2011
    Awarding Organization: Private
    When Loyalty and Habit Collide
    Sponsoring Organization: Marketing Science Institute
    Date: 2010 - 2011
    Awarding Organization: Private
    Investigators:Liu-Thompkins, Y.; Tam, L.
    College of Business & Public Administration, Small Research Development Grant
    Date: 2004 - 2005
    Awarding Organization: Old Dominion University
    Investigators:Nair, A.; Liu-Thompkins, Y.