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- John Ford
- Professor & Eminent Scholar
- Marketing Department
- 2117 Constant Hall
-
Norfolk,
VA
23529
- 757-683-3587
- jbford@odu.edu
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Education
- University of Georgia,
1985
- Major: Business Administration - Marketing
- Degree: Ph. D.
- The University of Georgia ,
1983
- Major: Marketing
- Degree: M.B.A.
- Yale University ,
1971
- Major: English
- Degree: B.A.
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Book Chapters
- Ford, J. B. (2010). Strategic Marketing: Creating Competitive Advantage, 2nd Edition.. Oxford University Press.
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Articles
- Reichert, T., Michael, L., and Ford, J. Affinity for Graphic Sexual Appeals in Advertisin: Nudity vis-a-vis Individual Constructs. Journal of Advertising Research
- Ford, J. B., Mueller, B., and Taylor, C. R. (2011). Reflections on the Evolution of International Advertising Research: from the Great Standardization Debate to Cross-Cultural
Methodological Challenges. Journal of Advertising Research
- Ford, J. B., West, D., Magnini, V., LaTour, M., and Polonsky, M. (2010). A Backward Glance of Who and What Marketing Scholars Have Been Researching. Review of Marketing Research
- Ford, J. B., Thelen, S. T., and Honeycutt, E. D. (2010). An Empirical Examination of the Three Dichotomies of Marketing Academe Model. Marketing Education Review
- Merchant, A., Ford, J. B., and Sargeant, A. (2010). Charitable Organizations' Storytelling Influence on Donors' Emotions and Intentions. Journal of Business Research, 63,
- Honeycutt, E. D., Thelen, S. T., and Ford, J. B. (2010). Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs. Marketing Education Review, 20 (3),
- Merchant, A., Ford, J. B., and , G. (2010). How Personal Nostalgia Influences Giving to Charity. Journal of Business Research
- Ford, J. B. (2010). Nostalgia Drives Donations: Effect of Nostalgia-Based Charity Appeals o nemotions and Intentions. Journal of Advertising Research, 50 (4),
- Ford, J. B., Merchant, A., and Sargeant, A. (2010). Don't Forget to Say Thank You: The Effect of an Acknowledgement on Donor Relationships. Journal of Marketing Management, 26 (7-8 (July)), (pp. 593-611).
- Ford, J. B., and Hudson, J. (2008). Charity Brand Personality: The Relationship with Giving Behavior. Nonprofit and Voluntary Sector Quarterly, 37 (3),
- Ford, J. B. (2008). Internal Competition in a Nonprofit Museum Setting: Development of a Scale. in International Journal of Nonprofit and Voluntary Sector Marketing, 13 (2), (pp. 177-190).
- Ford, J. B., and Merchant, A. (2007). Nostalgia and Charitable Giving. Proceedings of the American Marketing Association’s 2007 Summer Educators’ Conference
- Ford, J. B., and Markowski, E. P. (2007). Relationships Among Levels of Government Support, Marketing Activities, and Financial Health of Nonprofit Performing Arts
Organizations. International Journal of Nonprofit and Voluntary Sector Marketing, 12 (2), (pp. 95-116).
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Presentations
- Nudity in Fragrance Advertising: Assessing the Influence of Individual Constructs
- Conference Name:
- Date: 2011
- Authors/Presenters:
Ford, J. B.
- Does Market Orientation Drive New Product Performance? The Mediating Role of Project-Level Information Sharing Capabilities
- Conference Name: Academy of Marketing Science
- Sponsoring Organization: Academy of Marketing Science
- Date: 2011
- Authors/Presenters:
Ford, J. B.
- Cross-Cultural Scale Development: An Emic-Etic Balancing Act
- Conference Name:
- Location: New Orleans, LA
- Date: January, 2008
- Authors/Presenters:
Ford, J. B.
- Coopetition Amonst Nonprofit Arts organizations
- Conference Name:
- Date: 2007
- Authors/Presenters:
Markowski, E. P.
Ford, J. B.
Kirchner , T.
- How the emotions of personal nostalgia infleunce giving to charity: A Research Agenda
- Conference Name:
- Date: 2007
- Authors/Presenters:
Gopinath, M.
Merchant, A.
Ford, J. B.
- Coopetition Amongst Nonprofit Arts Organizations
- Conference Name:
- Location: London, England
- Date: September, 2007
- Authors/Presenters:
Ford, J. B.
- How Personal Nostalgia Influences Charitable Giving Behavior: A Research Agenda
- Conference Name:
- Location: London, England
- Date: September, 2007
- Authors/Presenters:
Ford, J. B.
- AACSB Mission-Driven Strategy and Ethics in the Business Curriculum
- Conference Name:
- Location: Florida
- Date: May 24, 2007
- Authors/Presenters:
Ford, J. B.
- Selling Outside Your Culture Zone
- Conference Name:
- Location: San Antonio, Texas
- Date: November 4, 2005
- Authors/Presenters:
Ford, J. B.
- Selling Outside Your Culture Zone
- Conference Name:
- Location: San Antonio, Texas
- Date: November 4, 2005
- Authors/Presenters:
Ford, J. B.
- An Empirical Examination of the Moderators of the Service Recovery Paradox
- Conference Name:
- Location: Muenster, Germany
- Date: July 7, 2005
- Authors/Presenters:
Ford, J. B.
- Manifestation Issues, Fundamental Explananda and Methodological Supplements of Cross-Cultural Marketing Research: The Case
of Market Orientation
- Conference Name:
- Location: Vancouver, British Columbia
- Date: May 27, 2004
- Authors/Presenters:
Ford, J. B.
- Cross-Cultural Scale Development: Charitable Giving in the U.S. and Great Britain
- Conference Name: Western Washington University
- Sponsoring Organization: Western Washington University
- Date: May 25, 2004
- Authors/Presenters:
Ford, J. B.
- Antecedents and Consequences of Consumer Ethnocentrism Across Russia’s Three Sub-Cultures
- Conference Name:
- Location: Orlando, Florida
- Date: February 16, 2003
- Authors/Presenters:
Ford, J. B.
- one of the top 10 reviewers, International Marketing Review
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Contracts, Grants and Sponsored Research