PUBLICATIONS

 

Evidence of Research Scholarship

 

The most significant accomplishment in Research for me was the AMS Distinguished Fellow Award presented to me at the Academy of Marketing Science national conference in Coral Gables, Florida in May of 2007.  This award is given to members of the marketing discipline who are members of the Academy of Marketing science who have made a significant contribution to the discipline in terms of their scholarly works as well as service to the Academy of Marketing Science.  No more than 3 percent of the entire membership of the Academy of Marketing Science (1,600 members) can be awarded the distinction of Distinguished Fellow.

 

I was identified in a recent article in Asia Pacific Journal of Management as one of the top 100 researchers in the world in the field of international business given the period from 1996-2006 in a content analysis of the top six journals in international business.  I was listed as #5 for the International Marketing Review, and I was # 85 for all publications during that time period.  Old Dominion University was identified as #17 in the world as host to the most prolific authors in international business. 

 

I was awarded the Faculty Research Award for the 2005/2006 and also for the 1995/96 Academic Year for the College of Business and Public Administration.  I also received awards for four of my publications as “Best of Track” papers at national and international conferences, and one actually received the best of conference paper award in 2004.  I have been able to increase my publication efforts since receiving tenure at Old Dominion, while also continuing to perform at consistently high levels in terms of my teaching and service.  I am the only faculty member in the College of Business and Public Administration to have won all three of the College awards for research (2005/2006 and 1995/96), service (1991/92and 2003/04) and teaching (1989/90).

 

I have published 63 journal articles and 81 conference proceedings to date (144 articles in total).  I was the lead author or co-equal lead author on 23 of the journal articles and 33 of the conference proceedings.  I was the sole author on one journal article and three conference proceedings, and 54 of the journal articles and 68 of the conference proceedings were published after I was awarded tenure on April 1, 1991.  Seven of the journal articles were published in top-tier foreign academic journals, and I was the lead author or sole author on three of these articles.  In terms of the conference proceedings, 47 were published in Top National Marketing Conference Proceedings (American Marketing Association and Academy of Marketing Science), 17 were published in International Marketing/Business Conference Proceedings, and 17 were published in Regional Marketing/Business Conference Proceedings.

 

My research has led to my being chosen for the review boards of seven Marketing Journals, International Journal of Advertising, Journal of International Marketing, Industrial Marketing Management, International Marketing Review, Academy of Marketing Science Review, Journal of Marketing History, and Journal of Marketing Theory and Practice, and I have also reviewed for eight other high-quality academic journals related to the Marketing Discipline.  I have also served as the special Issue Editor for International Marketing Review for a special issue on Cross-Cultural Issues in Marketing Research that appeared in December of 1996, for a special issue on Legal Issues in International Marketing Management which appeared in the Spring of 2000, and for a special issue focusing on cross-cultural/national research in Services Marketing that was published in Fall of 2005.  I am also serving as a regular ad-hoc reviewer for the Journal of Advertising, the Journal of the Academy of Marketing Science, Journal of International Business Studies, and the Journal of Business Research   My research was a major factor in my being invited to be a Visiting Professor during the Spring semester of both 2007 and 2008 at Curtin University of Technology in Perth, Australia, Fall semester of 2005 at the National Graduate School of Management, The Australian National University, during the fall semester of 2004 at the University of Westminster, UK, as a Visiting Professor in 1998 at Henley Management College in Henley-on-Thames, England and during the summers of 1993 and 1994 in New Zealand at the University of Waikato in Hamilton, New Zealand.  Faculty and students were already aware of my work in international advertising.

 

I have served in many capacities with regard to service to my profession.  I have reviewed articles, served as session chair and served as discussant for meetings for the American Marketing Association, the Academy of Marketing Science, the Southern Marketing Association, and the Academy of International Business Northeast U.S. and Southeast Asia Chapters.  I am presently serving as the President-Elect and will become the President of the Academy of Marketing Science in May or 2008.  I have also been a Track Chairman for meetings for the Academy of Marketing Science as well as the Academy of International Business Northeast Chapter.  Finally, I was a Program Co-Chairman for the 1996 Academy of International Business Northeast U.S. Chapter Annual Conference.  I have also served as Local Arrangements Coordinator and Conference Proceedings Editor for the Academy of Marketing Science National Conference in 1998.  I was also recently appointed as the Conference Program Chair for the Academy of Marketing Science 10^th Biennial World Marketing Congress held in Cardiff, Wales in June of 2001 along with being named as the Editor of the Academy of Marketing Science Quarterly Newsletter and the Track Chairman for the Global/International Marketing Track for the 11^th and the 12^th Biennial World Marketing Congresses in Perth, Australia and Muenster, Germany in July of 2003 and 2005.  I have also served as track chairman for the Global Marketing Strategy Track for the Academy of Marketing Science National Conference in Vancouver, British Columbia in May of 2004 and for the Doctoral Colloquium Tracks for the Academy of Marketing Science National Conferences in Tampa, Florida in 2005, in San Antonio, Texas in 2006, in Coral Gables, Florida in 2007 and in Vancouver, British Columbia in 2008.

 

I have worked closely with a number of doctoral students since receiving tenure.  I have published 25 journal articles and 34 conference proceedings with doctoral students.  I have served on the dissertation committees for 20 doctoral students in Marketing, and I was the Chairman of 16 of these committees.  I was chosen to serve as the Co-Chairman of a doctoral dissertation committee for the University of Waikato in Hamilton, New Zealand because of my international research in Marketing, and because they did not have staff members with sufficient knowledge of the academic literature in the area.

 

 

My articles have also been cited by authors in the following journals (None of these articles were written by me):

 

            European Journal of Marketing

            Industrial Marketing Management

            International Journal of Advertising

            International Marketing Review

            Journal of Advertising

            Journal of Business Research

            Journal of International Marketing

            Journal of Retailing

            Journal of Current Issues and Research in Advertising

            Journal of Marketing Education

            Journal of Personal Selling & Sales Management

            International Journal of Nonprofit and Voluntary Sector Marketing

            Journal of Business Ethics

            Nonprofit and Voluntary Sector Quarterly

            Stanford Social Innovation Review

            Teaching of Psychology

 

The last thing that I would like to mention is that I have developed many new courses over my career for both doctoral and master’s students for the College of Business and Public Administration.  I was integrally involved with both the development of the curriculum and procedures for the original D.B.A. degree for the College of Business and Public Administration as well as the recent revamping of the curriculum for the Ph.D. in Marketing.  I was also integrally involved with the development of all of the M.B.A. courses in Marketing (except for two courses) and the International Business concentration for the M.B.A. program.

 

 

 

 

 

 

 

 

 

 

 

Journal Articles (Blind Reviewed and Refereed) 

 

Ford, John B. and Altaf Merchant, “A Ten-Year Retrospective of Advertising Research Productivity in the Top Three U.S. Advertising Journals: 1997-2006,” accepted for publication in Journal of Advertising.

First Author responsible for 60% of the work on the paper.

 

Mottner, Sandra and John B. Ford, “Internal Competition in a Nonprofit Museum Setting: Development of a Scale,” accepted for publication in International Journal of Nonprofit and Voluntary Sector Marketing.

Second Author responsible for 40% of the work on the paper.

 

Sargeant, Adrian, John B. Ford and Jane Hudson, “Charity Brand Personality: The Relationship with Giving Behavior,” accepted for publication in Nonprofit and Voluntary Sector Quarterly .

Second Author responsible for 35% of the work on the paper.

 

Earl D. Honeycutt, Jr., John B. Ford and Shawn T. Thelen, “An Empirical Examination of the Three Dichotomies of Marketing Academe Model,” accepted for publication in Marketing Education Review, expected publication in Winter of 2008.

Second Author responsible for 35% of the work on the paper.

 

Merchant, Altaf and John B. Ford, “Nostalgia and Giving to Charity: A Conceptual Framework for Discussion and Research,” International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 13, No. 1, 2008, pp. 13-30.

Second Author responsible for 40% of the work on the paper.

 

Magnini, Vincent, John B. Ford, Edward P. Markowski and Earl D. Honeycutt, Jr., “The Service Recovery Paradox: Justifiable Theory or Smoldering Myth?” Journal of Services Marketing, Vol. 21, No. 3, 2007, pp. 213-225.

Second Author responsible for 35% of the work on the paper.

 

Kirchner, Theresa A., Edward P. Markowski and John B. Ford, “Relationships Among Levels of Government Support, Marketing Activities, and Financial Health of Nonprofit Performing Arts Organizations,” International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 12, No. 2 (May), 2007, pp. 95-116.  This article won the Best Article for the year 2007 published in the International Journal of Nonprofit and Voluntary Sector Marketing.

Third Author responsible for 20% of the work on the paper.

 

Sargeant, Adrian and John B. Ford, “Charity Brand Personality: Distinguishing Sector, Cause and Organization,” Stanford Social Innovation Review, Vol. 5, No. 1 (Winter), 2007, pp. 40-47.

Second Author responsible for 40% of the work on the paper.

 

 

Thelen, Shawn, John B. Ford and Earl D. Honeycutt, Jr., “The Impact of Regional Affiliation on Consumer Perceptions of Relationships Among Behavioral Constructs,” Journal of Business Research, Vol. 59, No. 9, 2006, pp. 965-973.

Second Author responsible for 40% of the work on the paper.

 

Thelen, Shawn P., John B. Ford and Earl D. Honeycutt, Jr., “Assessing Russian Consumers’ Imported versus Domestic Product Bias,” Thunderbird International Business Review, Vol. 48, No. 5 (Sept./Oct.), 2006, pp. 687-704.

Second Author responsible for 40% of the work on the paper.

 

Sargeant, Adrian, John B. Ford and Douglas C. West, “Perceptual Determinants of Nonprofit Giving Behavior,” Journal of Business Research, Vol. 59, No. 2 (February), 2006, pp. 155-165.

Second Author responsible for 40% of the work on the paper.

 

Ling, Howard G., John B. Ford and Earl D. Honeycutt, Jr., “Ideal Firm Image as a Basis for Strategy in Industrial Markets,” International Journal of Business and Economics Perspectives, Vol. 1, No. 2 (Fall), 2006, pp. 89-98.

Second Author responsible for 35% of the work on the paper.

 

Mottner, Sandra and John B. Ford, “Measuring Nonprofit Marketing Strategy Performance: The Case of Museum Stores,” Journal of Business Research, Vol. 58, No. 6, 2005, pp. 829-840.

Second Author responsible for 40% of the work on the paper.

 

Ford, John B., Michael S. LaTour and Irvine Clarke III, “A Prescriptive Essay Concerning Sex Role Portrayals in International Advertising Contexts,” American Business Review, Vol. 22, No. 1 (January), 2004, pp. 42-54.

First Author responsible for 60% of the work on the paper.

 

Sargeant, Adrian, Douglas C. West, and John B. Ford, “Does Perception Matter? An Empirical Analysis of Donor Behaviour,” Service Industries Journal, Vol. 24, No. 6, 2004, pp. 19-36.

Third Author responsible for 20% of the work on the paper.

 

Magnini, Vincent and John B. Ford, “Service Failure Recovery in China,” International Journal of Contemporary Hospitality Management, Vol. 16, No. 5, 2004, pp. 279-286.

Second Author responsible for 40% of the work on the paper.

 

Shankarmahesh, Mahesh N., John B. Ford and Michael S. LaTour, “Determination of Satisfaction in Sales Negotiations with Foreign Buyers: Perceptions of U.S. Export Executives,” International Marketing Review, Vol. 21, No. 4/5, 2004, pp. 423-446.

Second Author responsible for 40% of the work on the paper.

 

 

 

Ford, John B. and Sandra Mottner, “Retailing in the Non-Profit Sector: An Exploratory Analysis of Church-Connected Retailing Ventures,” International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 8, No. 4, 2003, pp. 337-348.

Co-Equal Author responsible for 50% of the work on the paper.

 

Shankarmahesh, Mahesh N., John B. Ford and Michael S. LaTour, “Cultural Dimensions of Switching Behavior in Importer-Exporter Relationships,” Academy of Marketing Science Review, Vol. 3, 2003, pp. 1-20.

Second Author responsible for 40% of the work on the paper.

 

Polonsky, Michael Jay, John B. Ford, Krystal Evans, Skye Hogan, Laura Shelley, and Lucy Tarjan, “Are Feminists More Critical of the Portrayal of Women in Australian Beer Ads than Non-Feminists?” Journal of Marketing Communication, Vol. 7, 2001, pp. 245-256.

Second Author responsible for 40% of the work on the paper.

 

Ford, John B., Michael S. LaTour and Tony L. Henthorne, “Author and Institution Productivity in Industrial Marketing Management from 1971-1998,” Industrial Marketing Management, Vol. 30, No. 5 (July), 2001, pp. 441-452.

Co-Equal Author with Mike LaTour and Tony Henthorne - responsible for 33% of the work.

 

Sargeant, Adrian, Douglas G. West and John B. Ford, “The Role of Perceptions in Predicting Donor Value,” Journal of Marketing Management, Vol. 17, 2001, pp. 407-428.

Third Author responsible for 30% of the work on the paper.

 

West, Douglas G. and John B. Ford, “Advertising Agency Philosophies and Employee Risk Taking,” Journal of Advertising, Vol. 30, No. 1 (Spring), 2001, pp. 77-91.

Second Author responsible for 40% of the work on the paper.

 

Ford, John B., Michael S. LaTour and Tony L. Henthorne, “Cognitive Moral Development and Japanese Procurement Executives: Implications for Business-To-Business Marketers,” Industrial Marketing Management, Vol. 29, No. 6, 2000, pp. 589-600.

Lead Author responsible for 50% of the work on the paper.

 

Sargeant, Adrian, John B. Ford and Douglas G. West, “Widening the Appeal of Charity,” International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 5, No. 4 (November), 2000, pp. 318-332.

Second Author responsible for 35% of the work on the paper.

 

Clarke, Irvine, III, Margaret Owens and John B. Ford, “Integrating Country-of-Origin into Marketing Strategy: A Review of U.S. Marking Statutes,” International Marketing Review, Vol. 17, No. 2, 2000, pp. 114-126.

Third Author - Responsible for 30% of the work on the paper.

 

Ford, John B., Michael S. LaTour and Courtney Middleton, “Women’s Studies and Advertising Role Portrayal Sensitivity: Can Consciousness Raising Reach a Potentially Critical Level?” Journal of Current Issues and Research in Advertising, Vol. 21, No. 2 (Fall), 1999, pp. 75-85.

Co-Equal lead Author - responsible for 40% of the work on the paper.

 

Ford, John B., Mathew Joseph and Beatriz Joseph, “Importance-Performance Analysis as a Strategic Tool for Service Marketers: The Case of Service Quality Perceptions of Business Students in New Zealand and the United States,”  Journal of Services Marketing, Vol. 13, No. 2, 1999, pp. 171-186.

Lead Author - Responsible for 60% of the work on the paper.

 

Honeycutt, Earl D., Jr., John B. Ford, Robert Lupton and Theresa B. Flaherty, “Selecting and Training the International Sales Force: A Comparison of China and Slovakia,”  Industrial Marketing Management, Vol. 28, No. 6 (November), 1999, pp. 627-636.

Second Author - Responsible for 40% of the work on the paper.

 

Honeycutt, Earl D., Jr., John B. Ford, Michael J. Swenson, and William R. Swinyard,

“Student Preferences for Sales Careers Around the Pacific Rim,”  Industrial Marketing Management, Vol. 28, No. 1 (January), 1999, pp. 27-36.

Second Author - Responsible for 40% of the work on the paper.

 

Clarke, Irvine, III, Margaret Owens, and John B. Ford, “The Harmonization of Product Country-Marking Statutes: Strategic Implications for International Marketers,” Journal of International Marketing, Vol. 7, No. 2 (Spring), 1999, pp. 81-92.

Third Author - Responsible for 30% of the work on the paper.

 

Ford, John B., Patricia Kramer Voli, Earl D. Honeycutt, Jr., and Susan P. Casey,

“Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis,”

 Journal of Advertising, Vol. 27, No. 1 (Spring), 1998, pp. 113-124.

Lead Author with Pat Voli - We were both responsible for 40% each of the work on the paper.

 

Ford, John B., Kiran Karande and Bruce Seifert, “The Role of Economic Freedom in Explaining Penetration of Consumer Durables,” Journal of World Business (previously known as Columbia Journal of World Business), Vol. 33, No. 1 (Spring), 1998, pp. 69-86.

Co-Equal Author with Kiran Karande and Bruce Seifert - We were each responsible for 33% of the work on the paper.

 

Eppler, Dianne Broman, Earl D. Honeycutt, Jr., John B. Ford, and Edward Markowski, “The Relationship of Self-Monitoring and Adaptiveness to the Performance of Real Estate Sales Professionals,” Journal of Business and Economic Studies, Vol. 4, No. 2, (Fall), 1998, pp. 37-52.

Third Author - responsible for 20% of the work on the paper.

 

 

Ford, John B., Michael S. LaTour and Earl D. Honeycutt, Jr., “An Examination of the

Cross-Cultural Female Response to Offensive Sex Role Portrayals in Advertising:

A Research Note,” International Marketing Review, Vol. 14, No. 6, 1997, pp. 409-423. 

Lead Author - Responsible for 50% of the work on the paper.

 

Ford, John B., Michael S. LaTour, Scott J. Vitell and Warren A. French, “Moral Judgement

and Market Negotiation: A Comparison of Chinese and American Managers,” Journal of

International Marketing, Vol. 5, No. 2, 1997, pp. 57-76.  This article won the Best Paper award for the Global Marketing Track at the 1996 American marketing Association Summer Educators’ Conference in San Diego, August, 1996.

Lead Author - Responsible for 50% of the work on the paper.

 

Mathew Joseph, John B. Ford and Beatriz Joseph, “A Cross-Cultural Assessment of Service Quality in Business Education: A Comparison of Business Students in New Zealand ant the United States”, Journal of International Marketing and Exporting, Vol. 2, No. 1 (February), 1997, pp. 53-64.

I was second author on this article.  I was responsible for 40% of the work

 

Ford, John B. and Michael S. LaTour, “Contemporary Female Perspectives of Female Role Portrayals in Advertising,” Journal of Current Issues and Research in Advertising, Vol. 18, No. 1 (Spring), 1996, pp. 81-95.

We were co-equal in our participation on this article.  My participation was therefore 50%.

 

Honeycutt, Earl D., Jr., John B. Ford and Lew Kurtzman, “Potential Problems and Solutions when Hiring and Training a Worldwide Sales Team,” Journal of Business & Industrial Marketing, Vol. 11, No. 1, 1996, pp. 42-54.

I was second author on this article.  I was responsible for 40% of the work.

 

Ford, John B., Michael S. LaTour and Tony L. Henthorne, “Perceptions of Marital

Roles in Purchase Decision Processes: A Cross Cultural Study,” Journal of the Academy

of Marketing Science, Vol. 23, No. 2 (Spring), 1995, pp. 120-131.

I was lead author on this article, and I was responsible for 50% of the work.

 

Joseph, Mathew, John B. Ford, Beatriz Joseph and Roger Brooksbank, “Quality Perceptions

of Employers and Potential Students as Customers of New Zealand Tertiary

Educational Institutions: A Preliminary Investigation,” New Zealand Journal of Business,

Vol. 17, No. 2, 1995, pp. 129-134.  This is the top refereed academic business journal

in New Zealand, and this article is published as a Research Note.

I was the second author on this article.  My participation was 40% of the article.

 

 

 

 

Honeycutt, Earl D., Jr., John B. Ford and Thomas H. Stevenson, “Is Academic

Research in Sales Training Relevant?” Marketing Education Review, Vol. 5, No. 2

(Summer), 1995, pp. 67-75.

I was the second author on this article.  My participation was 40% of the article.

 

Honeycutt, Earl D., Jr., John B. Ford and C. P. Rao, “Sales Training:  Executives’

Research Needs,” Journal of Personal Selling and Sales Management, Vol. XV, No. 4

(Fall), 1995,  pp. 67-72.

I was second author on this article.  My participation was 40% of the article.

 

Honeycutt, Earl D., Jr. and  John B. Ford, “Guidelines for Managing an International

Sales Force,” Industrial Marketing Management, Vol. 24, No. 2, (Spring), 1995, pp. 135-144.

I was the second author on this article.  I was responsible for 40% of the work.

 

Ford, John B., Michael S. LaTour, Earl D. Honeycutt, Jr. and Patricia K. Voli,

"Consumer Perceptions of Sex Role Portrayals in Advertising: A Comparison of

Business Students in the United States, Japan, Thailand and New Zealand,"

Asian Journal of Marketing, Vol. 2, No. 2 (December), 1994, pp. 21-36.

I was lead author on this article.  I was responsible for 40% of the work.

 

Ford, John B., Michael S. LaTour, Earl D. Honeycutt, Jr. and Mathew Joseph,

"Female Role Portrayals in International Advertising: Should Advertisers

Standardize  in the Pacific Rim?" American Business Review, Vol. XII, No. 2 (May),

1994, pp. 1-10.

I was the lead author on this article - responsible for 40% of the work.

 

Honeycutt, Earl D., Jr., John B. Ford and John F. Tanner, Jr., "Who Trains

Salespeople? The Role of Sales Trainers and  Sales Managers,"

Industrial Marketing Management, Vol. 23, No. 1 (February), 1994, pp. 65-70.

I was the second author on this article - responsible for 40% of the work.

 

LaTour, Michael S., Tony L. Henthorne and John B. Ford, "Perception of

Marital Roles in Purchase Decision Processes:  A Study of 100 Beijing

Couples," Asian Journal of Marketing, Vol. 1, No. 2 (December), 1993,  pp. 45-59.

I was the third author on this article - my involvement was 25%.

 

Ford, John B. and Michael S. LaTour, "Differing Reactions to Female Role

Portrayals in Advertising," Journal of Advertising Research, Vol. 33, No. 5

(September/October), 1993,  pp. 43-52.

We were co-equal  authors on this article; therefore, my responsibility was 50% of the work.

 

 

 

Ford, John B., "How do Thai Women Really Feel About the Way in Which they are

Portrayed in Thai Advertising?," ABAC Journal (the top English Language business

journal in Thailand), Vol. 13, No. 2 (May-August), 1993, pp. 48-57.

I was the sole author of this article.  My participation was 100%.

 

Ford, John B., Earl D. Honeycutt, Mathew Joseph and Arvid Anderson, "General Sex

Role Portrayals in Advertising Across Similar Cultures: A Comparison of the U.S.,

Great Britain, New Zealand and Australia," Journal of Global Business, Vol. 5 (Spring),

1993, pp. 1-10.

I was the lead author on this article.  My participation was 50%.

 

Ford, John B. and Earl D. Honeycutt, Jr., "Japanese National Culture as a Basis for

Understanding Japanese Business Practices," Business Horizons, Vol. 35, No. 6

(Nov.-Dec.), 1992, pp. 27-34.

I was the lead author on this article.  My participation was 70%.

 

Ford, John B. and Earl D. Honeycutt, Jr., "An Understanding of Japanese Samurai

Philosophy and Its Potential Impact on Japanese Strategic Planners," Business Insights,

Vol. X, No. 1, 1992, pp. 58-65.

I was the lead author on this article.  My participation was 80%.

 

Ford, John B., Michael S. LaTour and William J. Lundstrom, "Contemporary

Women's Evaluation of Female Role Portrayals in Advertising," Journal of Consumer

Marketing, Vol. 8, No. 1, 1991, pp. 15-28.

I was the lead author on this article.  My participation was 50%.

 

Ford, John B. and Earl D. Honeycutt, Jr., "Understanding Japanese Business

Practices: A Cultural Examination of Thailand's Most Important Trading Partner,"

ABAC Journal, (the top English Language business journal in Thailand),

Vol. 11, No. 3 (September-December), 1991, pp. 7-17.

I was the lead author on this article.  My participation was 60%.

 

Ford, John B. and Earl D. Honeycutt, Jr., "Communication Strategies for Hospital

Positioning," Journal of Hospital Marketing, Vol. 5, No. 2 (Spring/Summer 1991),

pp. 121-132.

I was the lead author on this article.  My participation was 70%.

 

Honeycutt, Earl D. Jr. and John B. Ford, "An Examination of Marketing Educator

Attitudes and Practices Regarding Teaching and Research," Marketing Educator, Vol. 9,

No. 1 (Winter), 1990, pp. 1,4.

I was second author on this article.  My participation was 35%.

 

 

Seifert, Bruce and John B. Ford, "Export Distribution Channels," Columbia Journal of World  Business, Vol. 24, No. 2, 1989, pp. 15-22.

I was second author on this article.  My participation was 45%.

 

Seifert, Bruce and John B. Ford, "Are Exporting Firms Modifying Their Product, Pricing and      Promotion Policies?", International Marketing Review, Vol. 6, No. 6, 1989, pp. 53-68.

I was second author on this article.  My participation was 45%.

 

Glassman, Myron and John B. Ford, "An Empirical Investigation of Bogus Recall,"

Journal of the Academy of Marketing Science, Vol. 16, Nos. 3-4 (Fall), 1988, pp.  38-41.

I was second author on this article.  My participation was 30%.

 

Honeycutt, Earl D., Jr. and John B. Ford, "Dissemination Versus Research, Revisited,"

Marketing Educator, Vol. 6, No. 3 (Fall), 1987, p. 3.

I was second author on this article.  My participation was 40%.

 

French, Warren A., John B. Ford, Patricia Heil, and Greg Schultz, "The Military Strategy

Behind  Japanese Market Dominance," Journal of Business Strategy, in its Handbook of

Business Strategy 1985/1986 Yearbook, William D. Guth (ed.), Boston: Warren, Gorham

and Lamont, 1985, pp. 4-1 - 4-15.

I was second author on this article.  My participation was 40%.

 

French, Warren A., Jan Henkel, John S. Kanet, and John B. Ford, "MRO Parts Service in the      Machine Tool Industry," Industrial Marketing Management, Vol. 14, No. 4, Winter 1985/86,

pp. 283-288.

I was the fourth author on this article.  My participation was 30%.

 

 

Articles in Proceedings (Blind Reviewed and Refereed)

 

Merchant, Altaf and John B. Ford, "How Personal Nostalgia Influences Giving To Charity: A Research Proposal,” accepted for publication in the Proceedings of the 2008 American Marketing Association Summer Educators Conference, August, 2008.

 

Ford, John B., Douglas West, Vincent Magnini, Michael S, LaTour and Michael Jay Polonsky, “A Backward Glance of who and what Marketing Scholars have been Researching, 1977-2002, accepted for publication in Developments in Marketing Science: The Proceedings of the Academy of Marketing Science Annual 2008 Conference in Vancouver, Canada.

 

Ford, John B., Adrian Sargeant and Douglas C, West, “Cross-Cultural Scale Development: An Emic-Etic Balancing Act,” Proceedings of the Academy of Marketing Science 2008 Cultural Perspectives in Marketing Conference, New Orleans, LA, January, 2008.

 

Merchant, Altaf and John B. Ford, “Nostalgia and Charitable Giving,” Proceedings of the Society for Marketing Advances 2007 National Conference, November 2007.

 

Merchant, Altaf, John B. Ford and Mahesh Gopinath, “How Personal Nostalgia Influences Charitable Giving Behavior: A Research Agenda,” accepted for publication in the Proceedings of the 6^th International Colloquium on Non-Profit, Social and Arts Marketing in London, England, September, 2007.

 

Kirchner, Theresa, John B. Ford and Edward Markowski, “Coopetition Amongst Nonprofit Arts Organizations,” accepted for publication in the Proceedings of the 6^th International Colloquium on Non-Profit, Social and Arts Marketing in London, England, September, 2007.

 

Merchant, Altaf, John B. Ford and Mahesh Gopinath, “Measuring the Intensity of the Personal Nostalgia Experience: A Conceptual Framework,” accepted for publication in the Proceedings of the 2007 Society for Marketing Advances Conference in San Antonio, Texas, November, 2007.

 

West, Douglas and John B. Ford, “Advertising and Promotions Budgeting Sophistication in the U.S.,” accepted for publication in the Proceedings of the International Conference on Research in Advertising (ICORIA), June 29-30, 2007, Lisbon, Portugal.

 

Honeycutt, Earl D. and John B. Ford, “Selling Outside Your Culture Zone,” Marketing Advances in Pedagogy, Process and Philosophy: Proceedings of the Society for Marketing Advances Conference, 2005, November, published as a summary abstract.

 

Magnini, Vincent P, John B. Ford, Edward P. Markowski and Earl D. Honeycutt, “An Empirical Examination of the Moderators of the Service Recovery Paradox,” published as a summary abstract in World Marketing Congress, Vol. XII, 2005.

 

Honeycutt, Earl D., John B. Ford and Shawn P. Thelen, “The Three Dichotomies of Marketing Academe,” Developments in Marketing Science: Proceedings of the Academy of Marketing Science National Conference, published as a summary abstract, Vol. XXVII, 2004, p. 122.

 

Mottner, Sandra and John B. Ford. “Internal Competition: Nature and Effects in a Nonprofit Retail Marketing Environment,” Developments in Marketing Science: Proceedings of the Academy of Marketing Science National Conference, published as a summary abstract, Vol. XXVII, 2004, p. 30.

This paper was chosen as the winner of the M. Wayne Delozier Best Paper of the Conference Award.

 

Airani, Rajeev and John B. Ford, “Manifestation Issues, Fundamental Explananda and Methodological Prescriptions in Cross-Cultural Marketing Research: The Case of Market Orientation,” Developments in Marketing Science: Proceedings of the Academy of Marketing Science National Conference, published as a summary abstract, Vol. XXVII, 2004, p. 184.

 

Thelen, Shawn, John B. Ford and Earl D. Honeycutt, “Antecedents and Consequences of Consumer Ethnocentrism Across Russia’s Three Sub-Cultures,” Marketing Theory and Applications: The Proceedings of the American Marketing Association Annual Winter Educators’ Conference, published as a summary abstract, Vol. XIV, (February), 2003, pp. 82-83.

This paper was chosen as the Best Paper of the Global Marketing Track.

 

Magnini, Vincent, John B. Ford and Earl D. Honeycutt, “Empowering the Sales Force with Pricing Authority: A Cross-Cultural Perspective,” Proceedings of the 2003 National Conference in Sales Management (NCSM).

 

Ford, John B. and Sandra Mottner, “Retailing in the Non-Profit Sector: An Exploratory Analysis of Church-Connected Retailing Ventures,” Marketing Advances in Pedagogy, Process and Philosophy: Proceedings of the Society for Marketing Advances Conference, 2002, November, published as a summary abstract, pp. 25-26.

 

Thelen, Shawn, John B. Ford and Earl D. Honeycutt, Jr., “Identifying and Defining Culti-Units in Transitional Economies,” Marketing Advances in Pedagogy, Process and Philosophy: Proceedings of the Society for Marketing Advances Conference, 2002, November, published as a summary abstract, pp. 112-113.

 

Ford, John B., Tony L. Henthorne and Michael S. LaTour, “No More Retreat: Headlong into the Eye of the Storm with 15 Years of Research Achievement in Journal of Marketing,” Marketing Advances in Pedagogy, Process and Philosophy: Proceedings of the Society for Marketing Advances Conference, 2001, November, published as a summary abstract, pp.134-135.

 

Ford, John B. and Irvine Clarke, III, “Perceptions of Adult Businesspeople Regarding Sex Role Portrayals in Specific Industry Advertising: A Four Country Study,” accepted for publication in

Enhancing Knowledge Development in Marketing: The Proceedings of the American Marketing Association Annual Summer Educators’ Conference, Vol. XII, (August), 2001.

 

Ford, John B. and Douglas C. West, “Agency Creative Identities and Risk Taking,” Developments in Marketing Science: The Proceedings of the Academy of Marketing Science National Conference, Vol. XXIV, (May 30-June 2), 2001, p. 68.

 

Polonsky, Michael Jay, John B. Ford, Krystal Evans, Skye Hogan, Laura Shelley, and Lucy Tarjan, “Are Feminists More Critical of the Portrayal of Women in Australian Beer Ads than Non-Feminists?,”  Marketing Advances in the New Millennium: Proceedings of the Society for Marketing Advances Conference, 2000, pp. 10-11.

 

 

 

 

Sargeant, Adrian, John B. Ford and Douglas C. West, “Predicting Donor Value: The Role of Perceptions,” Marketing in the Century Ahead: Proceedings of the 2000 Atlantic Marketing Association, Vol. XVI, 2000, pp. 274-286.

This paper was selected as the Best Paper in the Social, Public Sector, Non-Profit and Cause-Related Marketing Track.

 

Sargeant, Adrian, John B. Ford and Douglas C. West, “Perceptual Determinants of Donor Value,” accepted for publication in the Proceedings of the 12^th Annual Robert B. Clarke Direct Marketing Educators’ Conference in New Orleans, October 15, 2000.

This paper was one of two chosen as the Best Papers of the Conference and won a $1,000.00 prize from the Direct Marketing Association.

 

Sargeant, Adrian, Douglas G. West and John B. Ford, “Nonprofit Customer Retention: Why Do Donors Quit?,” Marketing Advances in the New Millennium: Proceedings of the Society for Marketing Advances Conference, 2000, pp. 240-244.

This paper was chosen as the Best Paper for the Sales Management Track.

 

Earl D. Honeycutt, Jr. and John B. Ford, “How Mission Influences the Attitudes and Behaviors of Marketing Faculty,” Developments in Marketing Science: The Proceedings of the Academy of Marketing Science National Conference, Vol. XXIII, (May 24-27), 2000, pp. 318-322.

 

Earl D. Honeycutt, Jr., John B. Ford and Irvine Clarke, III, “Chinese Managers’ Attitudes Toward Sales Careers,” Developments in Marketing Science: The Proceedings of the Academy of Marketing Science National Conference, Vol. XXIII, (May 24-27), 1999, pp. 405-409.

 

Clarke, Irvine, III, Mahesh N. Shankarmahesh and John B. Ford, “Consumer Ethnocentrism, Materialism and Values: A Four-Country Study,” accepted for publication as a summary abstract in Marketing Theory and Applications: The Proceedings of the American Marketing Association Annual Winter Educators’ Conference, Vol. 11, (February), 2000, pp. 102-103.

 

Ford, John B., Michael S. LaTour and Irvine Clarke, III, “Perceptions of Adult Businesspeople Regarding Sex Role Portrayals in Specific Industry Advertising: The Case of Singapore,” published as a summary abstract in Developments in Marketing Science: The Proceedings of the Academy of Marketing Science National Conference, Vol. XXII, (May 23-26), 1999, p. 327.

 

Sargeant, Adrian., Douglas G. West and John B. Ford, “Towards a Model of Donor Behavior,” published as a summary abstract in Enhancing Knowledge Development in Marketing: The Proceedings of the American Marketing Association Annual Summer Educators’ Conference, Vol. X, (August), 1999, pp. 95-96.

 

 

 

 

Clarke, Irvine, III, Margaret Owens, and John B. Ford, Integrating Country of Origin into Global Marketing Strategy: A Review of U.S. Marking Statutes,” published as a summary abstract in  World Marketing Congress: On Global Perspectives in Marketing for the 21^st Century, Vol. IX, (June 23-26), 1999, p. 375.

 

Joseph, Mathew, Beatriz Joseph and John B. Ford, “Employers’ and Students’ Perceptions of Service Quality: Potential Problems for Marketing Educators,” Developments in Marketing Science: The Proceedings of the Academy of Marketing Science National Conference, Vol. XXI, May, 1998, published as a Summary Abstract,  p. 55.

 

Shankarmahesh, Mahesh N. and John B. Ford, “An Investigation of the Antecedents and Outcomes of the International Negotiation Process,” Marketing Theory and Applications:The Proceedings of the American Marketing Association Annual Winter Educators’ Conference, Vol. 9, February, 1998, published as a Summary Abstract, pp. 87-88.

 

Shankarmahesh, Mahesh N. and John B. Ford, “Cultural Dimensions of Switching Behavior in Importer-Exporter Relationships,” Marketing Theory and Applications: The Proceedings of the American Marketing Association Annual Winter Educators’ Conference, Vol. 9, February, 1998, published as a Summary Abstract, pp. 293-294.

 

Ford, John B., Michael S. LaTour, Tony L. Henthorne, and Robert Mathews, “Cognitive Moral Development and Japanese Procurement Executives: Implications for Business-To-Business Marketers,”Enriching Marketing Practice and Education: Proceedings of the Southern Marketing Association Annual Conference, November, 1997, published as a Summary Brief, pp. 154-155.  This paper won the Best Paper of the Global Business Track for the Conference.

 

Ford, John B., Mathew Joseph, Earl D. Honeycutt, Jr., and Beatriz Joseph, “Service Quality in Business Education: An Importance-Performance Approach Using American Students,” Enriching Marketing Practice and Education: Proceedings of the Southern Marketing Association Annual Conference, November, 1997, published as a Summary Brief, pp. 180-181.

 

Honeycutt, Earl D., Jr., John B. Ford, and Angela D. Stanton, “Sales Career Influences in the Philippines: A Conjoint Analysis Approach,” Enriching Marketing Practice and Education: Proceedings of  the Southern Marketing Association Annual Conference, November, 1997, published as a Summary Brief, pp. 258-259. 

 

Lupton, Robert A., Earl D. Honeycutt, Jr., David P. Paul, and John B. Ford, “The Appeal of a Personal Selling Career in Slovakia: Implications for Global Marketers,” Enhancing Knowledge Development in Marketing: The Proceedings of the American Marketing Association Annual Summer Educators’ Conference, Vol. VIII, August, 1997, pp. 259-265.

 

 

 

Ford, John B., “Japanese Adult Women and Their General Perceptions of Sex Role Portrayals

in Japanese Advertising,” Proceedings of the Academy of Marketing Science Multicultural

Marketing Conference, October, 1996, pp. 124-132.

 

Ford, John B., “Cross-Cultural Attitudinal Research: A Comparison of Adult Women in

Six Countries,” Proceedings of the Academy of International Business Northeast

Region Annual Conference, June 6-8, 1996, pp. 92-103.

 

VanScoyoc, Kathleen and John B. Ford, “A Comparison of African American and

Caucasian American Business Students and Their General Perceptions of Sex Role

Portrayals in Advertising,” Proceedings of the Academy of Marketing Science

Multicultural Marketing Conference, October, 1996, pp. 139-145.

 

Paul, David P., John B. Ford, and Earl D. Honeycutt, Jr., “Demarketing as a Solution

for the U.S. Healthcare Crisis,” Marketing: Moving Toward the 21st Century, the Proceedings

of the Southern Marketing Association Annual Conference, November, 1996, pp. 98-101.   

 

Honeycutt, Earl D., Jr., John B. Ford, Elvira Zamora, and Angela R. D’Auria Stanton,

 “Philippine Student Perceptions of Careers in Sales,”  Marketing: Moving Toward the 21st

Century, the Proceedings of the Southern Marketing Association Annual Conference,

November, 1996, pp. 334-337.   

 

Ford, John B., Michael S. LaTour and Courtney Middleton, “Women’s Studies and

Advertising Role Portrayal Sensitivity,” Enhancing Knowledge Development in Marketing:

The Proceedings of the American Marketing Association Summer Educators’ Conference,

Vol. VI, 1996, pp. 79-80.

 

Ford, John B., Michael S. LaTour, Scott J. Vitell and Warren A. French, “Moral Judgment and Market Negotiations: A Comparison of Chinese and American Managers,” Enhancing Knowledge Development in Marketing: The Proceedings of the American Marketing Association Summer Educators’ Conference, Vol. VI, 1996, pp. 449-450. 

This paper won the “Best of Track” Award for the Global Marketing Track, and it is also listed under Journal Articles since it was accepted for publication in Journal of International Marketing.

 

Joseph, Beatriz, Mathew Joseph and John B. Ford, “Evaluation of Service Quality in Higher Education: A New Zealand Employers’ Perspective,” Enhancing Knowledge Development in Marketing: The Proceedings of the American Marketing Association Summer Educators’

Conference, Vol. VI, 1996, pp. 316-317.

 

 

 

 

D’Auria, Angela R. and John B. Ford, “The Viability of Using Diffusion Patterns for Segmenting International Markets: Problems and Prospects,” Developments in Marketing Science: The Proceedings of the Academy of Marketing Science National Conference, Vol. XIX, 1996, pp. 31-37.

 

Honeycutt, Earl D., Jr., John B. Ford, Steven D. Maurer and Xu Gang, “Selecting and Training the Salesforce in China,” Developments in Marketing Science: The Proceedings of the Academy of Marketing Science  National Conference, Vol. XIX, 1996, 297-301.

 

Honeycutt, Earl D., Jr. and John B. Ford, “The Attitudes and Behaviors of Marketing Educators Toward Teaching and Research: A Follow-Up,” Marketing: Foundations for A Changing World, Proceedings of the Southern Marketing Association Annual Conference, 1995, pp. 242-245.

 

Ford, John B., Mathew Joseph and Beatriz Joseph, “A Cross Cultural Assessment of Service Quality in Business Education: A Comparison of Business Students in the United States and New Zealand,” World Marketing Congress: The Proceedings of the Academy of Marketing Science Seventh Bi-Annual World Marketing Congress, Vol. VII, 1995, pp. 4-21 - 4-22.

 

Joseph, Mathew, Beatriz Joseph and John B. Ford, “Perceptions of Quality Service in New Zealand Educational Institutions, A Preliminary Investigation,” 1995 Proceedings of the Association of Global Business Annual Conference.

 

Ford, John B., Earl D. Honeycutt, Jr. and Mathew Joseph, “New Zealand Student Preferences

for Careers in Sales:  Implications for Marketing Educators,” Developments in Marketing Science: The  Proceedings of the Academy of Marketing Science National Conference, Vol. XVIII, 1995, pp. 312-316.

 

Ford, John B., Michael S. LaTour and KerenAmi Johnson, “Women’s Perceptions of Female Role  Portrayals in Advertising: A Contemporary View,” Enhancing Knowledge Development in           Marketing: The Proceedings of the American Marketing Association Summer Educators’

Conference, Vol. V, 1994, pp. 46-47.

 

Johnson, KerenAmi, Michael S. LaTour and John B.  Ford, "Female Role Portrayals in

Advertising Media: A Review of Content Analyses," Enhancing Knowledge Development

in Marketing: The Proceedings of the American Marketing Association Annual  Summer Educators’ Conference, Vol. V, 1994, pp. 221-222.

 

Honeycutt, Earl D., Jr., John B. Ford and Anusorn Singhapakdi, “The Effect of the Fair Trading    Act: A Comparison of Automobile Sales Persons in New Zealand and the U.S.,” Marketing:

Advances in Theory and Thought, the Proceedings of the Southern Marketing Association Annual Conference, 1994, pp. 347-350.

 

 

Honeycutt, Earl D., Jr. and John B. Ford, “Managing a Global Salesforce,” The Proceedings of  the Academy of International Business Southeast Asia Region Conference, 1994, pp. 466-472.

 

Honeycutt, Earl D., Jr., John B. Ford and C. P. Rao, "Ethical Perceptions and Customer-

Orientation: A Comparison of Automobile Sales Companies in Taiwan," Developments in

Marketing Science: The Proceedings of the Academy of Marketing Science National Conference, Vol. XVII, 1994, pp. 93-96.

 

Ford, John B., Mathew Joseph and Beatriz Joseph, "Service Quality in Higher Education: A

Comparison of Universities in the United States and New Zealand Using SERVQUAL,"

Enhancing Knowledge Development in Marketing: The Proceedings of the American Marketing

Association Summer Educators' Annual Conference, Vol. IV, 1993, pp. 75-81.

 

Honeycutt, Earl D., Jr. and John B. Ford, "Ethical Dilemmas in the Automotive Industry,"

Enhancing Knowledge Development in Marketing: The Proceedings of the American

Marketing Association Summer Educators' Annual Conference, Vol. IV, 1993, pp. 352-358.

 

Ford, John B., Patricia K. Voli, Michael S. LaTour and Earl D. Honeycutt, Jr., "A Comparison      of American and Japanese Consumer Perceptions of Sex Role Portrayals in Advertising," World    Marketing Congress: Proceedings of the Academy of Marketing Science World Marketing

Congress, Vol. VI, 1993,  pp. 275-280.

 

Ford, John B., H. Stanley Hart, Earl D. Honeycutt, Jr., Michael S. LaTour and John Beckwith, “An Exploratory Examination of Mexican and American Business Student Perceptions of Sex Role Portrayals in Advertising,” Marketing: Satisfying a Diverse Customer place, The Proceedings of the Southern Marketing Association Annual Conference, 1993, pp. 77-79.

 

Ford, John B., Earl D. Honeycutt, Jr., Michael S. LaTour, Mathew Joseph, and Patricia Voli, "A Cross Cultural Comparison of Business Student Perceptions of Sex Role Portrayals in Advertising," Developments in Marketing Science: The Proceedings of the Academy of Marketing Science National Conference, Vol. XVI, 1993, pp. 154-158.

 

Ford, John B., Earl D. Honeycutt, Jr., Michael S. LaTour, Mathew Joseph and Jennifer Job, "A Comparison of Australian and New Zealand Business Student Perceptions of Sex Role Portrayals in Advertising," Topics in Advertising: The Proceedings of the Academy of International Business Southeast Asia Annual Conference, 1993, pp. 16-30.

 

Honeycutt, Earl D., Jr., John B. Ford and Mathew Joseph, "A Comparison of Ethical Practices and Attitudes of Automobile Salespersons in New Zealand and the U.S.," Topics in Marketing: The Proceedings of the Academy of International Business Southeast Asia Annual Conference, 1993, pp. 102-116.

 

 

Ford, John B., Michael S. LaTour and G. Steven Rhiel, "A Contemporary Comparative Analysis of Women's Perceptions of Female Role Portrayals in Advertising," Marketing Theory and Applications, The Proceedings of the American Marketing Association Winter Educators' Conference, Vol. 3, 1992, pp. 384-391.

 

Ford, John B., Michael S. LaTour, Earl D, Honeycutt, Jr. and Mathew Joseph, "A Comparison of American and New Zealand Consumer Perceptions of Sex Role Portrayals in Advertising," Developments in Marketing Science, The Proceedings of the Academy of Marketing Science National Conference, Vol. XV, 1992,  pp. 136-140.

 

Ford, John B., Earl D. Honeycutt, Jr., Patricia Voli and Mathew Joseph, "Are Japanese Students as Critical of Their Role Portrayals in Advertising as New Zealand Students?" Problems & Prospects in International Business: Perspectives from Asia and the Pacific, Proceedings of the Academy of International Business Southeast Asia Region Annual Conference, 1992, pp. 275-279.

 

Eppler, Dianne B., Earl D. Honeycutt, Jr. and John B. Ford, "Determinants of Sales Effectiveness Related to Hiring:  Review of Literature and Recommendations," The Proceedings of the Institute of Management Sciences Southeastern Chapter Annual Conference, 1992, pp. 342-346.

 

Ford, John B., Michael S. LaTour and J. Ford Laumer, "A Structured Approach to Teaching Marketing Strategic Planning in an International Context," The Proceedings of the Atlantic Marketing Association Annual Conference, 1992.

 

LaTour, Michael S., John B. Ford and Tony L. Henthorne, "A Back to Basics' Approach to Linking Marketing Theory and Practice: Should Practitioners Care About Marketing Axioms?" The Proceedings of the Association of Marketing Theory and Practice Annual Conference, 1992,

pp. 147-151.

 

Bojanic, David C., Earl D. Honeycutt, Jr., and John B. Ford, "From Trading Stamps to Frequent Flyer Programs:  The Case of Add-On Bundling," The Proceedings of the Association of Marketing Theory and Practice Annual Conference Proceedings, 1992, pp. 250-254.

 

LaTour, Michael S., Tony L. Henthorne and John B. Ford, "Marital Role Influence in the

Purchase Decision Process:  the Chinese Perspective," "Marketing Theory and Applications, The Proceedings of the American Marketing Association Winter Educators' Conference, 1991, pp. 80-82.

 

Honeycutt, Earl D., Jr., John B. Ford and Thomas Stevenson, "CEO Profiles and Implications for the Marketing Educator," Developments in Marketing Science, The Proceedings of the Academy of Marketing Science National Conference, Vol. XIV, 1991,  pp. 198-202.

 

Honeycutt, Earl D., Jr. and John B. Ford, "The Role of Sales Trainers and Sales Managers in the Sales Training Process," Marketing: Toward the Twenty-First Century, The Proceedings of the Southern Marketing Association Annual Conference, 1991, pp. 265-268.

 

Honeycutt, Earl D., Jr., John B. Ford, Thomas Stevenson and Robert Savery, "CEO Backgrounds and Profiles," accepted for publication in 1991 Proceedings of the Southwest Federation of Administrative Disciplines Conference.

 

LaTour, Michael S., John B. Ford and William J. Lundstrom, "Back to Basics in the Doctoral Marketing Curriculum: Evaluating Axioms in Marketing Theory," The Proceedings of the Southeast Decision Sciences Conference, 1991, pp. 152-156.   

 

Ford, John B. and Earl D. Honeycutt, Jr., "Some Important National Cultural Basics Underlying an Understanding of Japanese Business Practices," Asia Pacific Business: Issues and Challenges, The Proceedings of the Academy of International Business Southeast Asia Region Conference, 1991,  pp. 34-40.

 

Ford, John B., Earl D. Honeycutt, Jr., "The Case for Positioning in the Health Care Industry," Developments in Marketing Science, The Proceedings of the Academy of Marketing Science National Conference, Vol. XIII, 1990, pp. 488-492.

 

Ford, John B., Michael S. LaTour and William J. Lundstrom, "Female Sex Role Portrayals in Advertising: Have the 1980s Shown any Significant Improvements?," Progress in Marketing Thought: The Proceedings of the Southern Marketing Association Annual; Conference, 1990, 

pp. 388-392.

 

Honeycutt, Earl D., Jr., John B. Ford, Laura A. Honeycutt, and Thomas Stevenson, "CEO Backgrounds: How Well Do Marketers Compete?", The Proceedings of the Institute of Management Sciences Southeastern Chapter Annual Conference, 1990, pp. 220-222.

 

Ford, John B., "Marketing Warfare: Lessons from Japanese Samurai Philosophy," World Marketing Congress International Conference Series, Vol. IV, 1989, pp. 150-154.

This paper won the award for "Best of Track" for the Competitive Strategy Track.  

 

Ford, John B., John F. Tanner and Warren A. French, "Responding to Japanese

Competitive Moves," "Marketing Theory and Practice", The Proceedings of the American

Marketing Association Winter Educators' Conference, 1989, pp. 294-298.

 

Honeycutt, Earl D., Jr., John B. Ford and Vince Howe, "An Investigation of Marketing

Educators' Activities and Perceptions Regarding Teaching and Research," Developments in Marketing Science, The Proceedings of the Academy of Marketing Science National Conference, Vol. XII, 1989, pp. 253-257. 

 

Honeycutt, Earl D., Jr., John B. Ford and Laura A. Honeycutt, "Do Marketers' Attitudes Differ From Those Reported by the Carnegie Study?",  Developments in Marketing Science, The Proceedings of the Academy of  Marketing Science National Conference, Vol. XI, 1988, pp. 208-212. This paper won the award for "Best of Track" for the Marketing Education Track.

 

Ford, John B., Warren A. French, and Patricia Heil, "A Cultural Approach to Market

Conflict: Japanese Variations,"  "Marketing: A Return to the Broader Dimensions", The

Proceedings of the American Marketing Association Winter Educators' Conference, 1988,

pp. 67-70. 

 

Scott, Cliff, John B. Ford and William Lundstrom, "Isolating Tangible Representations

of Intangible Service Dimensions:  An Extension of the Repertory Grid Methodology,"

The Services Challenge: Integrating for Competitive Advantage, The Proceedings of the

American Marketing Association Annual Services Marketing Conference, 1987, pp. 51-54.

 

Seifert, Bruce and John B. Ford, "Preliminary Analysis of the Distribution Patterns of Exporting Firms," The Proceedings of the Academy of International Business Southeast Region Annual Conference, 1987, pp. 287-294.

 

Ford, John B. and Bruce Seifert,  "Exploratory Examinations of Marketing Practices of Exporting Firms," The Proceedings of the Academy of International Business Southeast Region Annual Conference, 1986,  pp. 151-158.

 

 

 

Books

 

Strategic Marketing: Creating Competitive Advantage by Douglas C. West, John B. Ford and Essam Ibrahim, Oxford: Oxford University Press, 2006.

 

Sales Management: A Global Perspective by Earl D. Honeycutt, John B. Ford and Antonis C. Simintiras, London: Routledge, 2003.

 

 

 

Book Chapters

 

Ford, John B. and Theresa Kirchner, “Implications of Government Funding and Support for Marketing Programs of Nonprofit Performing–Arts Organizations,”  in The Routledge Companion to Nonprofit Marketing, (Adrian Sargeant and Walter Wymer, editors), London: Routledge , 2008, pp. 227-240.

 

Ford, John B., ”Marketing in the Emerging Countries,” in The Regional Encyclopedia of Business and Management: Management in the Emerging Countries, (Malcolm Warner, editor), London: Business Press, 2000, pp. 142-153.

 

 

Publications in Review 

 

Ford, John B., Michael S. LaTour and Vincent Magnini, “26 Years of Research Achievement in the ‘Big Four,’” submitted for publication in Journal of the Academy of Marketing Science.

 

Case, F. Mark, John B. Ford, Edward Markowski and Earl D. Honeycutt, Jr., “An Experimental Examination of Equivalence Failures in Multi-Cultural Comparative Research,” in first revision for Journal of International Business Studies.

 

Ling, Howard G., John B. Ford and Earl D. Honeycutt, Jr., “Do Industrial Purchasing Managers Favor Pioneer Vendors?” submitted for publication in The Journal of Supply Management.

 

 

 

 

FUNDED RESEARCH

 

Ford, John B. and Douglas West, “Antecedents and Consequences of Advertising & Promotions Budgeting Sophistication,” submitted for publication in the Proceedings of the 2007 American Academy of Advertising National Conference.  This article was funded in part by a $2,000 grant from the Research Committee of the College of Business and Public Administration, Old Dominion University.

 

Ford, John B. and Sandra Mottner, “Retailing in the Non-Profit Sector: An Analysis of Church-Connected Retailing Ventures,” accepted for publication in International Journal of Nonprofit and Voluntary Sector Marketing.  This article was funded in part by a $1,500 grant from the Research Committee of the College of Business and Public Administration, Old Dominion University.

 

Ford, John B., Michael S. LaTour, Scott J. Vitell and Warren A. French, “Moral Judgement

and Market Negotiation: A Comparison of Chinese and American Managers,” Journal of

International Marketing, Vol. 5, No. 2, 1997, pp. 57-76.  This article won the Best Paper award for the Global Marketing Track at the 1996 American marketing Association Summer Educators’ Conference in San Diego, August, 1996.  This research was funded in part by a $500.00 grant

from the Bureau of Research, Old Dominion University, Dr. Wolfgang Pindur, Director.

 

 

 

Ford, John B. and Michael S. LaTour, “Contemporary Female Perspectives of Female Role Portrayals in Advertising,” Journal of Current Issues and Research in Advertising, Vol. 18, No. 1 (Spring), 1996, pp. 81-95. This article was funded in part by a $500.00 grant from the Bureau of Research, Old Dominion University, Dr. Wolfgang Pindur, Director.

 

Earl D. Honeycutt, Jr. and John B. Ford, “The Attitudes and Behaviors of Marketing Educators Towards Teaching and Research: A Follow-Up,” accepted for publication in the 1995 Proceedings of the Southern Marketing Association Annual Conference.  Funded in part by a $500.00 grant from the Bureau of Research, Old Dominion University, Dr. Wolfgang Pindur, Director.

 

John B. Ford, Patricia Kramer Voli, Earl D. Honeycutt, Jr. and Susan P. Casey, “An Examination of Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis.”  Accepted for publication in Journal of Advertising, funded in part by a $500 grant from the Bureau of Research, Old Dominion University, Dr. Wolfgang Pindur, Director.

 

Ford, John B., and Michael S. LaTour, "Female Role Portrayals in Advertising: An Examination of Women's Heterogeneous Perceptions," accepted for publication in Journal of Advertising Research, funded in part by a $500.00 grant from the Bureau of Research, Old Dominion University, Dr. Wolfgang Pindur, Director.

 

 

LaTour, Michael S., Tony L. Henthorne and John B. Ford, "Perception of Marital Roles in Decision Processes: A Study of 100 Beijing Couples," accepted for publication in Asian Journal of Marketing, financed by a grant from Southern Mississippi University.

 

Ford, John B., Michael S. LaTour and William J. Lundstrom, "Contemporary Women's Evaluation of Female Role Portrayals in Advertising," accepted  for publication in Journal of Consumer Marketing.  Accomplished through a $500 grant awarded in April of 1989 from the Bureau of Research, Old Dominion University, Dr. Wolfgang Pindur, Director.

 

Ford, John B., Michael S. LaTour and William J. Lundstrom, "Female Sex Role Portrayals in Advertising: Have the 1980s Shown any Significant Improvements?", Progress in Marketing Thought: the 1990 Southern Marketing Association Proceedings, pp. 388-392.  Accomplished through a $500 grant awarded in April of 1989 from the Bureau of Research, Old Dominion University, Dr. Wolfgang Pindur, Director.

              

LaTour, Michael S., Tony L. Henthorne and John B. Ford, "Marital Role Influence in the

Purchase Decision Process:  The Chinese Perspective," Marketing Theory and Applications:

The 1991 American Marketing Association Winter Educators' Conference Proceedings,

pp. 80-82, financed by a grant from Southern Mississippi University.

 

 

Ford, John B. (ed.), Virginia Export/Import Directory 1987, Norfolk: Virginia Center for World Trade, 1987.  A survey of all manufacturing and agricultural firms in the state of Virginia currently involved in either exporting or importing or both.

 

Ford, John and Bruce Seifert, "Preliminary Analysis of the Distribution Patterns of Exporting Firms," Academy of International Business Southeast Region Annual Proceedings Fall 1986,

pp. 151-158, funded by a grant from the Department of Education to further international business understanding.

 

Seifert, Bruce and John B. Ford, "Exploratory Examinations of Marketing Practices of Exporting Firms," Academy of International Business Southeast Region Annual Proceedings Fall 1987,

pp. 287-294, funded by a grant from the Department of Education to further international business understanding.

 

 

 

PROFESSIONAL ACTIVITIES 

 

International Visiting Professorships

 

Invited as a Visiting Professor of Marketing to Cass Business School, City University of London, during January-March of 2009.

 

Invited as Visiting Professor of Marketing to Curtin University of Technology in Perth, Australia, April-May, 2009.

 

Invited as a Visiting Professor of Marketing to Curtin University of Technology in Perth, Australia, March, 2007 and 2008.

 

Served as a Visiting Professor of Marketing at the National Graduate School of Management, The Australian National University, Canberra, Australia, September-October, 2005.

 

Served as a Visiting Professor of Marketing at the University of Westminster, London, England, September-October, 2004.

 

Served as a Visiting Professor of Marketing at Henley Management College with teaching responsibilities in MBA and Ph.D./D.B.A. programs, August 10 - December 29, 1998.

 

Served as Visiting Professor at Kitakyushu University in Kitakyushu, Japan to teach a Seminar in American Culture, June 25 - July 28, 1996.

 

 

 

Served as Visiting Professor of Marketing in the Department of Marketing and International Management, University of Waikato, Hamilton, New Zealand, Summer 1994 and 1993. Taught undergraduate and graduate classes in International Marketing, Japanese Strategy, Positioning Methodology, and Advertising Strategy.

 

Served as Visiting Professor of Marketing in the Department of Management, Faculty of Commerce, Kitakyushu University, Kitakyushu, Japan, Summer 1991 - Taught both undergraduate and graduate classes in International Comparative Marketing.

 

 

 

 

Academic Honors 

 

Promoted to Professor of Marketing by Old Dominion University on April 15, 1997.

 

Awarded the status of Distinguished Fellow of the Academy of Marketing Science at the 2007 Annual Conference in Coral Gables, Florida on May 25, 2007.  This honor is bestowed on no more than 3 percent of active members for exemplary service to the academy and scholarly contributions to the advancement of marketing thought over a sustained period of time.

 

Elected as the President-Elect for the Academy of Marketing Science for the period of May, 2006 – April, 2008.

 

Appointed to the Research Committee for the American Academy of Advertising, 2006-2007.

Elected as the Vice President for Research and Publications by the Society for Marketing Advances for the 2001-2002 Academic Year.

 

Elected as the Vice President for Membership – North America for the Academy of Marketing Science for the period of May, 2004 – April, 2006.

 

Elected as the Secretary/Treasurer for the Academy of Marketing Science for the period of May, 2002-April, 2004.

 

Won the Faculty Research Award for the 2005/2006 Academic Year for the College of Business and Public Administration, Old Dominion University, April 14, 2006.

 

Kirchner, Theresa A., Edward P. Markowski and John B. Ford, “Relationships Among Levels of Government Support, Marketing Activities, and Financial Health of Nonprofit Performing Arts Organizations,” International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 12, No. 2 (May), 2007, pp. 95-116.  This article won the Best Article for the year 2007 published in the International Journal of Nonprofit and Voluntary Sector Marketing.

 

 

Chosen as one of the finalists for the Old Dominion University Graduate Student Mentoring Award, March, 2008.

 

Nominated and Forwarded by the College of Business and Public Administration as a candidate for the Old Dominion University Graduate Student Mentoring Award, February, 2008.

 

Nominated and Forwarded by Old Dominion University as one of eight candidates for the State Council for Higher Education of Virginia 2004 Outstanding Faculty Awards.

 

Nominated and Forwarded by Old Dominion University as one of eight candidates for the State Council for Higher Education of Virginia 2003 Outstanding Faculty Awards.

 

Won the M. Wayne Delozier Best Paper of the Conference Award for the 2004 Academy of Marketing Science Annual Conference, May 2004.

 

Won the Award for Best Paper for the Global Marketing Track for the 2003 American Marketing Association’s Winter Educators’ Conference, February 2003.

 

Nominated for and selected as the winner for the 2002 Old Dominion University Provost’s Award for Leadership in International Education.

 

Nominated and Forwarded by Old Dominion University as one of eight candidates for the State Council for Higher Education of Virginia 2001 Outstanding Faculty Awards.

 

Nominated and Forwarded by Old Dominion University as one of eight candidates for the State Council for Higher Education of Virginia 2000 Outstanding Faculty Awards.

 

Won the Faculty Research Award for the 1995/96 Academic Year for the College of Business and Public Administration, Old Dominion University, April 15, 1996.

 

Nominated for the 2005 Old Dominion University Outstanding Faculty Research Award.

 

Nominated for the 1998 Old Dominion University Outstanding Faculty Research Award.

 

Nominated for the 1997 Old Dominion University Outstanding Faculty Research Award.

 

Won the Award for Best Paper for the Selling and Sales Management Track for the 2000 Society for Marketing Advances Annual Conference, November 2000.

 

Won the Award for Best Paper of the Conference and a $1,000 prize for the 12^th Annual Robert B. Clarke Direct Marketing Educators’ Conference, October 2000.

 

Won the Award for Best Paper for the Global Marketing Track for the 1997 Southern Marketing Association Annual Conference, November 1997.

 

Won the Award for Best Paper for the Global Marketing Track for the 1996 American Marketing Association Summer Educators’ Conference, August 1996.

 

Won the Award for the Best Paper for the Competitive Strategy Track for the 1989 Academy of Marketing Science World Marketing Congress, June 1989.

 

Won the Award for the Best Paper for the Marketing Education Track for the Academy of Marketing Science Annual Educators’ Conference, May 1988.

 

Nominated for the Old Dominion University Faculty Research Award for the 2005/2006 Academic year.

 

Nominated for the Old Dominion University Rufus Tonelson Award for Excellence in Service for the 2000/2001 Academic year.

 

Nominated for the Old Dominion University Rufus Tonelson Award for Excellence in Research for the 1999/2000 Academic year.

 

Nominated for the Old Dominion University Rufus Tonelson Award for Excellence in Research for the 1998/99 Academic year.

 

Nominated for the Old Dominion University Rufus Tonelson Award for Excellence in Research for the 1997/98 Academic year.

 

Nominated for the Old Dominion University Rufus Tonelson Award for Excellence for the 1996/97 Academic year.

 

Served as the Editor for the Academy of Marketing Science Quarterly Newsletter from 1998 until 2006.

 

Currently Serving as the Editor for the Comments Section for International Journal of Advertising.

 

Currently Serving on the Editorial Review Board for International Journal of Advertising.

 

Currently Serving on the Editorial Review Board for Journal of International Marketing.

 

Currently Serving on the Editorial Review Board for International Marketing Review.

 

Currently Serving on the Editorial Review Board for Industrial Marketing Management.

 

Currently Serving on the Special Issues Editor for AMS Review.

 

Currently Serving on the Editorial Review Board for Journal of Marketing Theory and Practice.

 

Currently Serving on the Editorial Review Board for Journal of Marketing History.

 

Currently Serving as a Reviewer for Prentice Hall for Textbooks in International Marketing.

 

Currently Serving as a Regular Ad Hoc Reviewer for Journal of Advertising.

 

Currently Serving as a Regular Ad Hoc Reviewer for Journal for Nonprofit and Voluntary Sector Marketing.

 

Currently Serving as a Regular Ad Hoc Reviewer for Journal of Marketing Theory and Practice.

 

Currently Serving as a Regular Ad Hoc Reviewer for Journal of the Academy of Marketing Science.

 

Currently Serving as a Regular Ad Hoc Reviewer for Journal of International Business Studies.

 

Served as an Ad Hoc Reviewer for Journal of Retailing and Consumer Services.

 

 

Served as Special Issue Editor for International Marketing Review for a special issue on Services Research in a Cross-National/Cross-Cultural Context, Vol. 22, No. 3, 2005.

 

Served as Special Issue Editor for International Marketing Review for a special issue on Legal Issues Affecting International Marketing Strategy, Vol. 17, No. 3, 2000.

 

Served as Special Issue Editor for International Marketing Review for a special issue on Issues in Cross-Cultural Marketing Research, Vol. 13, No. 5, 1996.

 

Served as a Guest Reviewer for Journal of Retailing for a special issue on Retailing in the 21^st Century.

 

Served as Guest Reviewer for Journal of Advertising for a special issue on Gender and Multicultural Issues in Advertising.

 

Served as Guest Reviewer for Research in Marketing for a special issue on Marketing Ethics.

 

 

 

Served as Guest Reviewer for International Business Review for a special issue dealing with International Business Alliances and also for another special issue dealing with Marketing Challenges in Emerging Countries in the New Millennium.

 

Served as Guest Reviewer for the Journal of Consumer Policy for a special issue dealing

with Gendering Consumer Policy (role portrayals of women in advertising).

 

Served as Ad Hoc Reviewer for Journal of Advertising for a special issue dealing

with International Issues in Advertising.

 

Served as Ad Hoc Reviewer for Journal of Business and Industrial Marketing for a special

issue dealing with Organizational Buying in an International Context.

 

Served as Ad Hoc Reviewer for Journal of Marketing Theory and Practice for a special

issue dealing with The New Marketing Promotions Mix.

 

Served as Ad Hoc Reviewer for Journal of Euromarketing for a special issue dealing with

Green Marketing.

 

Previously served on the Editorial Review Board for the Columbia Journal of World

Business, 1989-1993.

 

Chosen to serve on the Editorial Review Board for the Journal of Marketing Education,

1988-1993.

 

Granted tenure and promoted to Associate Professor by Old Dominion University on

April 1, 1991.

 

Won the Old Dominion University College of Business and Public Administration

Outstanding Service Award for the 1991-92 Academic Year.

 

Won the Old Dominion University College of Business and Public Administration

Outstanding Teacher Award for the 1989-90 Academic Year.

 

Chosen for Inclusion in the Directory of Japan Specialists and Japanese Studies Institutions

in the United States and Canada published by the Japan Foundation.

 

Chosen for Inclusion in Access Asia: A Guide to Specialists and Current Research, 1992 ,

1993, 1994, 1995, 1996, 1997, 1998, 1999.

 

Chosen for Inclusion in the 25th Edition of Who's Who in Finance and Industry, 1987/1988.

 

Chosen for Inclusion in the 45th Edition of Who's Who in America, 1988/1989.

 

Chosen for Inclusion in the 21st Edition of Who's Who in the South and Southwest,

1988/1989.

 

Nominated for the 1995/96 College of Business and Public Administration Teaching Award

(Old Dominion University).

 

Nominated for the 1994/95 College of Business and Public Administration Research Award

(Old Dominion University).

 

Nominated for the 1993/94 College of Business and Public Administration Research Award

(Old Dominion University).

 

Nominated for both the 1991/92 College of Business and Public Administration Teaching

and Service Awards (Old Dominion University).

 

Nominated for both the 1990/91 College of Business and Public Administration Teaching

and Service Awards (Old Dominion University).

 

Nominated for all three of the 1989/90 College of Business and Public Administration

Teaching, Research and Service Awards (Old Dominion University).

 

Nominated for both the 1988/89 College of Business and Public Administration Teaching

and Research Awards (Old Dominion University).

 

Nominated for both the 1987/88 College of Business and Public  Administration Teaching

and Service Awards (Old Dominion University).

 

 

 

Professional Presentations

 

“Cross-Cultural Scale Development: An Emic-Etic Balancing Act,” presented at the Academy of Marketing Science Cultural Perspectives in Marketing Conference, New Orleans, LA, January, 2008.

 

“How Personal Nostalgia Influences Charitable Giving Behavior: A Research Agenda,” presented at the 6^th International Colloquium on Non-Profit, Social and Arts Marketing in London, England, September, 2007.

 

“Coopetition Amongst Nonprofit Arts Organizations,” presented at the 6^th International Colloquium on Non-Profit, Social and Arts Marketing in London, England, September, 2007.

 

 “AACSB Mission-Driven Strategy and Ethics in the Business Curriculum,” presented at the Academy of Marketing Science National Conference in Coral Gables, Florida on May 24, 2007.

 

“Charity Brand Personality: The Relationship with Giving Behavior,” presented at the College of Business and Public Administration’s Dean’s Research Seminar, Old Dominion University, April 6, 2007.

 

“Perceptual Determinants of Nonprofit Giving Behavior in the United States,” presented at the College of Business and Public Administration’s Dean’s Research Seminar, Old Dominion University, November 11, 2005.

 

“Selling Outside Your Culture Zone,” presented at the Society for Marketing Advances National Conference in San Antonio, Texas on November 4, 2005.

 

“An Empirical Examination of the Moderators of the Service Recovery Paradox,” presented at the Academy of Marketing Science World Marketing Congress in Muenster, Germany on July 7, 2005.   

 

“Manifestation Issues, Fundamental Explananda and Methodological Supplements of Cross-Cultural Marketing Research: The Case of Market Orientation,” presented at the Academy of Marketing Science Annual Conference in Vancouver, British Columbia, May 27, 2004.

 

“Cross-Cultural Scale Development: Charitable Giving in the U.S. and Great Britain,” presented as a part of the Center for International Business Seminar Series at Western Washington University on May 25, 2004.

 

“Antecedents and Consequences of Consumer Ethnocentrism Across Russia’s Three Sub-Cultures,” presented at the American Marketing Association’s Winter Educators’ Conference in Orlando, Florida, February 16, 2003.

 

“Retailing in the Non-Profit Sector: An Exploratory Analysis of Church-Connected Retailing Ventures,” presented at the Society for Marketing Advances National Conference in St. Pete Beach, Florida, November 13, 2002.

 

“No More Retreat: Headlong into the Eye of the Storm with 15 Years of Research Achievement in Journal of Marketing,” presented at the Society for Marketing Advances National Conference in New Orleans, Louisiana, November 6, 2001.

 

“Perceptions of Adult Businesspeople Regarding Sex Role Portrayals in Specific Industry Advertising: A Four Country Study,” presented at the American Marketing Association Summer Educators’ Conference in Washington, D.C., August 12, 2001.

 

 

“U.S. Department of Education Funding Opportunities for American Business Schools to Internationalize,” presented at the Academy of Marketing Science 10^th Biennial World Marketing Congress in Cardiff, Wales on July 1^st, 2001.

 

“Problems and Pitfalls in Distance Education,” presented at the Academy of Marketing Science National Conference in San Diego, California, June 2, 2001

 

“Agency Creative Identities and Risk Taking,” presented at the Academy of Marketing Science National Conference in San Diego, California, June 1, 2001.

 

“Are Feminists More Critical of the Portrayal of Women in Australian Beer Ads than Non-Feminists?,” presented at the Society for Marketing Advances National Conference in Orlando, Florida, November 8, 2000.

 

“On the Use of Conjoint Analysis,” presented at the Old Dominion University College of Business and Public Administration Dean’s Research Seminar Series on October 27, 2000.

 

“How Mission Influences The Attitudes and Behaviors of Marketing Faculty,” presented at the Academy of Marketing Science National Conference in Montreal, Canada, May, 2000.

 

“Chinese Managers’ Attitudes Towards Sales Careers,”  presented at the Academy of Marketing Science National Conference in Montreal, Canada, May, 2000.

 

“Construct Equivalence in Cross-Cultural Research: Perils and Pitfalls,” presented at the Old Dominion University College of Business and Public Administration Dean’s Research Seminar Series on February 4, 2000.

 

“Perceptions of Adult Businesspeople Regarding Sex Role Portrayals in Specific Industry Advertising: The Case of Singapore,” presented at the Academy of Marketing Science National Conference in Coral Gables, Florida, May, 1999.

 

“Integrating Country of Origin into Global Marketing Strategy: A Review of U.S. Marking Statutes,” presented at the Academy of Marketing Science 9^th Biennial World Marketing Congress in Qawra, Malta, June, 1999.

 

“ A Review of Sex Role Portrayals in Advertising,” presented to the faculty and students of the School of Business, University of Salford, Salford, England, November 1998.

 

“Employers’ and Students’ Perceptions of Service Quality: Potential Problems for Marketing Educators,” presented at the Academy of Marketing Science National Conference in Norfolk, Virginia, May, 1998.

 

 

“How to Get Published - Dealing with the Review Process and Leaving Your Ego at Home,”

presented to the Old Dominion University Department of Business Administration Teaching and Research Colloquium for Doctoral Students on April 24, 1998.

 

 “Cognitive Moral Development and Japanese Procurement Executives: Implications for Business-To-Business Marketers,” presented at the Southern Marketing Association Annual Conference in Atlanta, November 5-8, 1997.

 

“Service Quality in Business Education: An Importance-Performance Approach Using American Students,” presented at the Southern Marketing Association Annual Conference in Atlanta, November 5-8, 1997.

 

“Sales Career Influences in the Philippines: A Conjoint Analysis Approach,”presented at the Southern Marketing Association Annual Conference in Atlanta, November 5-8, 1997.

 

“The Appeal of a Personal Selling Career in Slovakia: Implications for Global Marketers,” presented at the American Marketing Association Summer Educators’ Conference in Chicago, August 5, 1997.

 

“A Profile of U.S. Marketing CEOs: Implications for Marketing Educators,” presented at the Academy of Marketing Science Annual Conference in Coral Gables, Florida, May 28, 1997.

 

“Japanese Adult Women and Their General Perceptions of Sex Role Portrayals in Japanese Advertisements,” presented at the Academy of Marketing Science Annual Multicultural Marketing Conference in Virginia Beach, October 16, 1996.

 

“Philippine Students’ Preferences for Careers in Sales: Implications for Global Marketers,” presented at the Southern Marketing Association Annual Conference in New Orleans, November 9, 1996.

 

“Evaluation of Service Quality in Higher Education”: A New Zealand Employers’ Perspective,” presented at the American Marketing Association Summer Educators’ Conference, August 5, 1996.

 

“Moral Judgment and Market Negotiations: A Comparison of Chinese and American Managers,” presented at the American Marketing Association Summer Educators’ Conference, August 6, 1996.

 

“Cross-Cultural Attitudinal Research: A Comparison of Adult Women in Six Countries,” presented at the Academy of International Business Northeast Regional Annual Conference, June 7, 1996.

 

 

“The Viability of Using Diffusion Patterns for Segmenting International Markets: Problems and Prospects,” presented at the Academy of Marketing Science Annual Conference, May 29, 1996.

 

“Selecting and Training the Sales Force in China,” presented at the Academy of Marketing Science Annual Conference, June 1, 1996.

                                                           

“Globalization: Implications for International Marketing Strategies,” presented with Dr. C.P. Rao to the International Business Council of the Hampton Roads Chamber of Commerce, March 28, 1996.

 

“The Attitudes and Behaviors of Marketing Educators Toward Teaching and Research: A

Follow-Up,” presented at the Southern Marketing Association Annual Conference in Orlando, Florida, November, 1995.

 

Business Students in the United States and New Zealand Using SERVQUAL,” presented at the Academy of Marketing Science Seventh Bi-Annual World Marketing Congress in Melbourne, Australia, July, 1995.

 

“A Micro Level Investigation of Business Relations Between the U.S.A. and Taiwan,” presented at the Marketing Educators’ and Researchers’ International Conference in the Gold Coast, Australia, July, 1995. 

 

“New Zealand Student Preferences for Careers in Sales: Implications for Marketing Educators,” presented at the Academy of Marketing Science Annual Conference in Orlando, May 1995.

 

“Marketing Academics and their Perceptions of Research and Teaching,” presented as part of

the 1994/95 Department of Marketing Research Colloquium Series on April 21, 1995.

 

“The Effect of the Fair Trading Act: A Comparison of Automobile Sales Persons in New Zealand and the U.S.,” Presented at the Southern Marketing Association Annual Conference in New Orleans, Louisiana, November, 1994.

 

“Teaching Effectiveness,” presented as part of  the 1994/95 College of Business and Public Administration Doctoral Research/Teaching Colloquium Series on November 30, 1994.

 

“Managing a Global Salesforce,” presented at the Academy of International Business Southeast Asia Region Conference in Beijing, China, June, 1994.

 

“Ethical Perceptions and Customer-Orientation: A Comparison of Automobile Sales Companies in Taiwan,” presented at the Academy of Marketing Science Annual Conference in Nashville,

Tennessee, June, 1994.

 

 

"An Exploratory Examination of Mexican and American Business Student Perceptions of Sex Role Portrayals in Advertising" presented at the 1993 Southern Marketing Association Annual Conference in Atlanta, Georgia, November, 1993.

 

"A Comparison of American and Japanese Consumer Perceptions of Sex Role Portrayals in Advertising" presented at the 6th Biannual World Marketing Congress of the Academy of Marketing Science in Istanbul, Turkey, July, 1993.

 

"A Comparison of Australian and New Zealand Business Student Perceptions of Sex Role Portrayals in Advertising" presented at the Academy of International Business Southeast Asia Annual Conference in Hong Kong, June, 1993.

 

"Comparison of Ethical Practices and Attitudes of Automobile Salespersons in New Zealand and the U.S." presented at the Academy of International Business Southeast Asia Annual Conference in Hong Kong, June, 1993.

 

"A Cross Cultural Comparison of Business Student Perceptions of Sex Role Portrayals in Advertising" presented at the Academy of Marketing Science Annual Conference in Bal Harbor, Florida, May, 1993.

 

"International Marketing Pitfalls" presented at the 1993 Virginia Department of Economic Development Export Trade Institute Program on Marketing Your Export Product at the Virginia Port Authority on March 2, 1993.

 

"A Cross-Cultural Comparison of Women's Perceptions of Sex Role Portrayals in Advertising" presented at the Marketing Department Faculty/Student Lecture Series on October 21, 1992.

 

"An Examination of Women's Role Perceptions of Female Role Portrayals in Advertising" presented at the 1992 Annual Conference on Feminist Scholarship in Hampton Roads at Old Dominion University on May 16, 1992.

 

"A Comparison of American and New Zealand Consumer Perceptions of Sex Role Portrayals in Advertising" presented at the 1992 Annual Conference of the Academy of Marketing Science in

San Diego, California on April 23, 1992.

 

"A Contemporary Comparative Analysis of Women's Perceptions of Female Role Portrayals in Advertising" presented at the 1992 Annual Winter Educators' National Conference of the American Marketing Association in  San Antonio, Texas on February 16, 1992.

                                                                                                                       

"The Role of Sales Trainers and Sales Managers in the Sales Training Process" presented at the 1991 Annual Conference of the Southern Marketing Association in Atlanta, Georgia on November 7, 1991.

 

"A Comparison of Japanese and Thai Cultural Values and Their Potential Impact upon Business Practices" presented to the Faculty of the College of Commerce at Kitakyushu University, Kitakyushu, Japan on July 6, 1991.

 

"A Comparison of Japanese and American Corporate Strategic Planning" presented to the

students of a Graduate Comparative Management Seminar at Kitakyushu University, Kitakyushu, Japan on July 5, 1991.

 

"A Comparison of Japanese and American Marketing Practices" presented to an undergraduate International Management Seminar at Kitakyushu University, Kitakyushu, Japan on July 5, 1991.

 

"Some Important National Cultural Basics Underlying an Understanding of Japanese Business Practices," presented at the 1991 Academy of International Business Southeast Asia Meetings in Singapore on June 20, 1991.

 

"CEO Profiles and Implications for Marketing Educators," presented at the 1991 Academy of Marketing Science National Conference in Ft. Lauderdale, Florida, on May 30, 1991.

 

"Japan and the United States: Why the Political Stalemates" presented as part of a Great Decisions Series to ODU students and community members of Hampton Roads on March 4th, 5th, and 7th, 1991.

 

"Marital Role Influence in the Purchase Decision Process: The Chinese Perspective," presented at the 1991 American Marketing Association Winter Educators' Conference in Orlando, Florida, on February 24, 1991.

 

"American Cultural Corporate Blunders in the World Marketplace," presented to the Harbor Front Kiwanis Club of Norfolk on November 12, 1990.

 

"The Case for Modifying Domestic Marketing Strategies for International Markets," presented to the Association of Retired ODU Faculty on November 12, 1990.

 

"Female Sex Role Portrayals in Advertising: Have the 1980s Shown any Significant Improvements," presented at the 1990 Annual Conference of the Southern Marketing Association in Orlando on November 9, 1990.

 

"The Need for Positioning in the Health Care Market," presented at the 1990 Annual Conference of the Academy of Marketing Science in New Orleans on April 28, 1990.

                                                                                                           

"Cross-Cultural Comparisons of Japanese and American Marketing Practices," presented with

Dr. Michael S. LaTour to the Old Dominion University Monarch Business Society in its "Breakfast with the Dean" series on April 17, 1990.

 

"An Examination of Female Role Perceptions in Advertising," presented with Drs. Michael LaTour and William Lundstrom at the first of the 1990 Marketing Department Faculty Seminar Series on February 15, 1990. 

 

"Japanese Culture and Marketing" presented to students and faculty at a guest lecture at the College of William and Mary on November 15, 1989 for the Colleges of Business and Arts and Letters.

 

"A Comparison of Japanese and American Advertising Practices," presented to the American Marketing Association ODU Student Chapter on October 17, 1989.

 

"Marketing Strategy: The Search for Competitive Advantage," presented to the Sertoma Club of Hampton Roads on October 4, 1989. 

 

"The Selling of Professional Services," presented to the Data Processing Managers Association of Tidewater on September 14, 1989.

 

"Japan and the Potential for Research Programs," presented with Dr. Mike LaTour as part of the Faculty Development Program for 1989-1990 focusing on International Trade for the College of Business and Public Administration on September 27, 1989.

 

"Marketing Strategy: A Lesson from Japanese Samurai Philosophy," presented at the Academy of Marketing Science 4th Bi-Annual World Marketing Congress in Singapore on July 16, 1989.

 

"Responding to Japanese Competitive Moves," presented at the American Marketing Association 1989 Winter Educators' Meetings in St. Petersburg on February 9, 1989. 

 

"The World Market: An Exciting Playing Field," presented at the First Annual Export Trade Institute for the State of Virginia on October 27, 1988, in Williamsburg, Virginia.

"A Comparison of Japanese and American Management Practices," presented to the Hampton Roads Chapter of the Classification and Compensation Society on September 21, 1988.

 

"State of the Japanese-American Relationships in the Hampton Roads Area," presented

to the Japan-America Society of Hampton Roads at their annual meeting on June 21, 1988.

 

"Research Methodology Consideration for University Assessment Programs," presented

to a special workshop for University Deans and Faculty Members of Old Dominion

University on March 1, 1988, on the Implementation and Use of Assessment Programs.

 

"A Cultural Approach to Market Conflict: Japanese Variations," presented at the American Marketing Association 1988 Winter Educators' Meetings in San Diego on February 10, 1988. 

 

"A Methodology for Identifying and Operationalizing the Consumer Choice Criteria Involving a Service," presented as a faculty seminar on November 19, 1987, as part of the College of Business and Public Administration Faculty Seminar Series for 1987-1988.  

 

"The Japanese Yen for Marketing," presented to the Japan-America Society of Hampton Roads, an organization made up of businesspeople and academics interested in a deeper understanding of the Japanese - November 17, 1987.

 

"Going Global," a teleconference presented by the Virginia Center for World Trade on October 13, 1987; served as the marketing specialist with presentations on export benefits, export obstacles, marketing strategic planning, and cultural problems.

 

"International Marketing in Different Countries," presented as part of a professional seminar arranged by the Virginia Center for World Trade on September 23, 1987 in Roanoke, Virginia entitled Successfully Opening the Door for Export Sales.       

 

"Preliminary Analysis of the Distribution Patterns of Exporting Firms," presented at the 1986 Southeast Academy of International Business Proceedings on November 14, 1986.

 

"Personal Selling and the AIESEC Student Representative," presented at the May 1986 Regional Conference of AIESEC (Association of International Students of Economics and Commerce).

 

"The Use of Logit as an Analysis Tool for Marketing and other applications," presented as a faculty seminar on November 21, 1985, as a part of the School of Business Administration Faculty Seminar Series for 1985-1986 at Old Dominion.

 

 

 

 

Seminars/Conferences Attended - Professional Service 

 

Served as Track Chair for the Doctoral Colloquium Track and as a Reviewer for several other tracks and as a Session Chair for the Academy of Marketing Science Cultural Perspectives in Marketing Conference in New Orleans, Louisiana, January 2008.

 

Served as Track Chair for the Doctoral Colloquium Track and as a Reviewer for several other tracks and as a Session Chair for the Academy of Marketing Science Annual National Conference in Coral Gables, Florida, May 2007.

 

Served as Track Chair for the Doctoral Colloquium Track and as a Reviewer for several other tracks and as a Session Chair for the Academy of Marketing Science Annual National Conference in San Antonio, Texas, May 2006.

 

Served as a Paper Presenter, Reviewer, Organizer for Two Special Sessions (Meet the Editors and Meet the Reviewers), and as Session Chair for the Society for Marketing Advances Conference in San Antonio, Texas, November 2005.

 

Served as the Track Chair for the International Marketing Track and as a Reviewer for several other tracks and as a Paper Presenter, Session Chair and Discussion Leader for the Academy of Marketing Science 12^th Biennial World Marketing Congress in Muenster, Germany, June 2005.

 

Served as the Track Chair for the Doctoral Colloquium Track and as a Reviewer for several other tracks, as a Paper Presenter and Session Chair for the Academy of Marketing Science Annual National Conference in Tampa, Florida, May 2005.

 

Served as Reviewer for the American Marketing Association Winter Educators’ Conference, San Antonio, Texas, February 2005.

 

Served as the Track Chair for Global Marketing Track for the Society for Marketing Advances Annual Conference in St. Pete Beach, Florida, November 2004.

 

Served as the Track Chair for the Marketing Strategy Track and as a Reviewer, Presenter and as a Discussant for the Academy of Marketing Science Annual National Conference in Vancouver, British Columbia, May 2004.

 

Served as Reviewer and Presenter at the Society for Marketing Advances Annual Conference in New Orleans, Louisiana, November 2003.

 

Served as a Reviewer for the Consumer Behavior Track for the American Marketing Association’s Summer Educators’ Conference, August 2003.

 

Served as Track Co-Chair for the Global/Marketing Track and as Reviewer for several other tracks for the Academy of Marketing Science 11^th Biennial World Marketing Congress in Perth, Australia, June 2003.

 

Served as Reviewer and Presenter for the 2003 American Marketing Association Winter Educators’ Conference in Orlando, Florida, February 2003.

 

Served as Reviewer, Session Chair and Presenter for the 2002 Society for Marketing Advances Annual Conference in St. Pete Beach, Florida, Nov. 11-14, 2002.

 

Served as Reviewer, Session Chair and Presenter for the 2002 Academy of Marketing Science Annual National Conference in Sanibel Island, Florida, May 28-June 1, 2002.

 

Served as Reviewer, Session Chair and Presenter for the 2001 Society for Marketing Advances Annual Conference in New Orleans, Louisiana, November 6-10, 2001.

 

Served as Reviewer, Session Chair and Presenter for the 2001 American Marketing Association Annual Summer Educators’ Conference in Washington, D.C., August 11-14, 2001.

 

Served as Conference Program Co-Chair, Session Chair, and Presenter for the Academy of Marketing Science 10^th Biennial World Marketing Congress in Cardiff, Wales, June 2001.

 

Served as Track Chair for the Ethics Track, Reviewer, Session Chair and Presenter for the Academy of Marketing Science Annual National Conference in San Diego, California, May, 2001.

 

Served as Reviewer for the Advertising Track for the 2001 American Marketing Association Winter Educators’ Conference in San Diego, California, February, 2001.

 

Served as the Track Chair for the International/Global Marketing Track for the Society of Marketing Advances Annual National Conference in Orlando, Florida, November, 2000.

 

Served as the Track Chair for the Jane K. Fenyo Student Paper Competition for the Academy of Marketing Science Annual National Conference in Montreal, Canada, May, 2000.

 

Served as the Track Chair for the Communication and Promotion Track, Reviewer, Session Chair and Discussant as well as Presenter for the 1999 Academy of Marketing Science 8^th Biennial World Marketing Congress in Malta, June, 1999.

 

Served as Reviewer for the American Marketing Association Winter Educators’ Conference in San Antonio, Texas, February 2000.

 

Served as Reviewer for American Marketing Association Summer Educators’ Conference in San Francisco, August 4-7, 1999.

 

Served as Reviewer and Discussant for the Society for Marketing Advances (previously Southern Marketing Association) for the Annual Conference in Atlanta, October 26-30, 1999.

 

Served as Reviewer, Discussant and Presenter for Academy of Marketing Science Annual Educators’ Conference in Miami, May 23-26, 1999.

 

Served as the Track Co-Chair for the Marketing Communications Track and Reviewer for the 1998 Academy of Marketing Science Multicultural Marketing Conference in Montreal, September 17-20, 1998.

 

Served as Track Chair for the Promotions and Advertising Track and as the Site Coordinator and as Reviewer for the 1998 Academy of Marketing Science Annual Conference in Norfolk, Virginia, May 27-30, 1998.

 

Served as the Track Chair for the Promotions and Advertising Track for the 1997 Academy of Marketing Science World Marketing Congress in Kuala Lumpur, Malaysia, June, 1997.

 

Served as Reviewer for the 1998 Southern Marketing Association Annual Conference in New Orleans, November 1998.

 

Served as Reviewer for the 1998 American Marketing Association Annual Summer Educators’ Conference in Boston, August 1998.

 

Served as Reviewer, Presenter, Discussant, and Session Chair for the Southern Marketing Association Annual Conference in Atlanta, November 5-8, 1997.

 

Served as Reviewer, Presenter, and Discussant for the American Marketing Association Summer Educators’ Conference in Chicago, August 2-5, 1997.

 

Served as Reviewer, Presenter, and Discussant for the Academy of Marketing Science Annual Conference in Coral Gables, Florida, May 28-31, 1997.

 

Served as Reviewer, Presenter, and Discussant for the Southern Marketing Association Conference in New Orleans, November 5-9, 1996.

 

Served as Conference Co-Chair for the Academy of International Business Northeast Region Annual Conference in Norfolk, Virginia, June 6-8, 1996.

 

Served as Track Chair for Marketing Communications for the Academy of Marketing Science Annual Multiculturalism Conference in Virginia Beach, October 16-19, 1996.

 

Served as Reviewer and Presenter for the American Marketing Association Summer Educators’ Conference in San Diego, August 1996.

 

Served as Reviewer, Presenter and Discussant for the Academy of Marketing Science Annual Conference in Phoenix, May 1996.

 

Served as Reviewer for the Southern Marketing Association Annual Conference in Orlando, November, 1995, for two different tracks and served as one of four academic reviewers for the Dissertation Proposal Award.

 

Served as Reviewer for the Academy of International Business Northeast Region Annual Conference in Princeton, October 1995.

 

Served as Reviewer and Presenter for the Academy of Marketing Science Seventh Bi-Annual World Marketing Congress in Melbourne, Australia, July 1995.

 

Served as Reviewer and Paper Presenter for the Academy of Marketing Science Annual Conference in Orlando, May 1995.

 

Served as Discussant, Session Chairman, Reviewer and Presenter at the Southern Marketing Association Annual Conference in New Orleans, November 1994.

 

Served as Discussant, Reviewer, Session Chairman and Presenter at the Academy of International Business Southeast Asia Region Conference in Beijing, China, June 1994.

 

Served as Discussant, Reviewer and Presenter for the Academy of Marketing Science Annual Conference in Nashville, June 1994.

 

Served as Discussant, Reviewer and Presenter at the Southern Marketing Association Annual Conference in Atlanta, November 1993.

 

Served as Discussant and Presenter at the Academy of Marketing Science Bi-Annual World Marketing Congress in Istanbul, Turkey, July 1993.

 

Served as Session Chair, Discussant and Presenter of two papers at the Academy of International Business SouthEast Asia Annual Conference in Hong Kong, June 1993.

 

Served as Presenter at the Academy of Marketing Science Annual Conference in Bal Harbor, Florida, May 1993.

 

Served as Reviewer for four different tracks for the Southern Marketing Association Annual Meetings in Atlanta, November 1993.

 

Served as Reviewer for the American Marketing Association Winter Educators' Conference in Newport Beach, California, in February 1993.   

 

Served as Reviewer and Discussant for the Southern Marketing Association Annual Meetings in New Orleans, Louisiana, in November 1992.

 

Served as Reviewer for the MidAtlantic Marketing Association Meetings in Greensboro in October 1992.

 

Served as Presenter, Discussant and Session Chairman at the Academy of International Business Southeast Asia Meetings in Brisbane, Australia, in June 1992.

 

Served as Presenter at the Academy of Marketing Science Annual Meetings in San Diego in April 1992.

 

Served as Reviewer for the Academy of Marketing Science Annual Meetings in San Diego in April 1992.

 

Served as Presenter at the American Marketing Association Winter Educators' National Conference in San Antonio in February 1992.

 

Served as Presenter at the Southern Marketing Association Annual meetings in Atlanta in November 1991.

 

Served as Presenter at the Academy of International Business Southeast Asia Meetings in Singapore in June 1991.

 

Served as Presenter at the Academy of Marketing Science Annual Meetings in Ft. Lauderdale in May 1991.

 

Served as Presenter at the American Marketing Association Winter Educators' National Conference in Orlando in February 1991.

 

Served as Reviewer for the International Track for the 1991 Annual Meetings of the Northeast Decision Sciences Institute.

 

Served as Presenter at the Southern Marketing Association Annual Meetings in Orlando in November 1990.

 

Served as Presenter at the Academy of Marketing Science Annual Meetings in New Orleans in April 1990.

 

Served as Session Chairman and Presenter at the Academy of Marketing Science 4th Bi-Annual World Marketing Congress in Singapore in July 1989.

 

Served as Presenter at the Swafad Meetings in New Orleans on March 10, 1989.

 

Served as Reviewer and Presenter for the AMA 1989 Winter Educators' Conference in

St. Petersburg, Florida in February 1989.

 

Served as Reviewer, Session Chair and Discussant for the Southeast Decisions Sciences

Meetings in Charleston, South Carolina in February 1989.

 

Served as Conference Session Discussant (International Marketing Opportunities) at the

Atlantic Marketing Association's Annual Conference in Williamsburg, Virginia, on

October 9, 1988.

 

 

Served as Reviewer for the Atlantic Marketing Association's Annual Conference in

Williamsburg, Virginia, on October 7-9, 1988.

 

Served as Conference Session Discussant (Dimensions of Financial Services Marketing

and Understanding Service Quality) at the Academy of Marketing Science National

Conference on April 27, 1988, in Montreal, Quebec.

 

Served as Reviewer for the Academy of Marketing Science National Conference on

April 27 - May 1, 1988.

 

Selected as one of twenty participants from across the United States to participate in the Japan-American Institute of Management Science Summer 1987 Study Tour in Japan.  This study tour provided interaction with Japanese Academics and Businesspeople, and it provided intensive instruction in Japanese Culture and Business Procedures.

 

Served as Session Discussant (Session 1.12, Measurement Issues in Marketing) at the Southern Marketing Association Meetings in Atlanta, November 13, 1986.

 

Served as Reviewer for Southern Marketing Association Meetings in Atlanta, November 1986.

 

Served as Session Discussant (Session 1.11, Assessing the Attitudes of Sales Personnel) at the Southern Marketing Association Meetings in Orlando, November 14, 1985.

 

Served as Session Discussant (Session 1.8, Insights into Salesforce Management) at the Southern Marketing Association Meetings, November 14, 1985.  Served as Session Chairman (Session 1.13, New Areas for Analysis: Wholesaling and Selling) at the Southern Marketing Association Meetings, November 14, 1985.

 

Served as Reviewer for Southern Marketing Association Meetings in Orlando, Florida - November 1985.

 

Served as Reviewer for Northeast AIDS Meetings in Williamsburg, Virginia - December 1985.

Organizations 

 

 

Professional 

 

Member of the American Academy of Advertising.

 

Member of the American Marketing Association.

 

Member of the Academy of International Business.