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Dr. John B. Ford**
Professor of Marketing and International Business
President of the Academy of Marketing Science
Fellow, Academy of Marketing Science
Coordinator for the Ph.D. Program in Marketing
College of Business and Public Administration
Old Dominion University
Norfolk, VA 23529
** Ranked 85th in the list of top 100 researchers in International Business, APJM (2008) |

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Education | Business Experience | Academic Positions | Honors | Selected Publications
Curriculum Vitae | Course Syllabi | Personal Information | Contact Me
Education
- Ph.D. in Business Administration: University of Georgia, June 8, 1985. Major: Marketing, Minor: Cultural Anthropology/Political Geography.
- Dissertation Title: "The Use of the Logit Model to Create a Market Share Model for Industry to Aid the Marketer in Strategic Market Planning."
- M.B.A., University of Georgia, Athens, Georgia, June 11, 1983.
- B.B.A., Yale University, New Haven, Connecticut, June 18, 1971. Major: English Literature, Minor: Clinical Primatology.
Business Experience
These were business positions held from 1971 until 1982 prior to enrolling in M.B.A. program at University of Georgia:
- Stock Broker/Account Executive, Municipal Bond Specialist, A. G. Edwards, Detroit, Michigan.
- Trust Investment Officer, Manufacturer's National Bank, Detroit, Michigan.
- Sales Manager, Gentrex, Inc., Import/Export Firm, Detroit, Michigan
- Vice President, The Blunt Company, Management Consultants and Executive Recruiters, Detroit, Michigan.
Academic Positions
- Invitation to serve as Visiting Professor of Marketing, Curtin University, Australia, April-May, 2009
- Invitation to serve as Visiting Professor of Marketing, Cass School of Business at City University of London, Jan-March 2009
- Visiting Professor of Marketing, Curtin University, Australia, March, 2008
- President of the Academy of Marketing Science for the period May 2006-April 2008
- Invited as Visiting Professor at the school of Marketing, Curtin University of Technology, Perth, Australia, March 2007
- Visiting Professor of Marketing at the National Graduate School of Management, the Australian National University, Canberra, Australia, Sept-Oct, 2005.
- Elected as the Vice President for Membership-North America for the Academy of Marketing Science for the period May 2004- April 2006.
- Elected as the Secretary/Treasurer for the Academy of Marketing Science for the period May 2002- April 2004.
- Elected as the Vice President for Research and Publications by the Society of Marketing Advances for 2001-2002 Academiv Year
- Visiting Professor, University of Westminster,Westminster Business School, UK, October, 2004.
- Visiting Professor, Marketing Group, Henley Management College, Henley-on-Thames, England, Fall Semester, 1998.
- Promoted to Professor of Marketing, College of Business and Public Administration, Marketing Area, Old Dominion University, April, 1997.
- Visiting Professor, Faculty of Commerce, Kitakyushu University, Kitakyushu, Japan, Summer, 1996.
- Joined the Faculty of International Business when it was created in 1994 and served as the Discipline Coordinator from 1994 until May, 1997.
- Visiting Professor, Faculty of Commerce, Kitakyushu University, Kitakyushu, Japan, Summer, 1991.
- Visiting Professor, Department of Marketing and International Strategic Management, University of Waikato, Hamilton, New Zealand, Summer, 1993 and 1994.
- Promoted to Associate Professor of Marketing and given tenure, College of Business and Public Administration, Old Dominion University, April, 1991.
- Hired as Assistant Professor of Marketing by the Department of Marketing, College of Business and Public Administration, Old Dominion University, July 1985.
Editorial Review Boards and Editorial Experience
- Appointed as Special Issues Editor-Academy of Marketing Science Review.
- Editor of the AMS Quarterly Newsletter, 1999-2006.
- Currently serving as the Editor for Comments Section for the International Jornal of Advertising.
- Currently serving on the Editorial Review Board for the International Journal of Advertising.
- Currently serving on the Editorial Review Board for the International Marketing Review.
- Currently serving on the Editorial Review Board for the Industrial Marketing Management.
- Currently serving on the Editorial Review Board for the AMS Review.
- Currently serving on the Editorial Review Board for the Journal of Marketing History.
- Currently Serving on the Editorial Review Board for Journal of Marketing Theory and Practice
- Served as Special Issue Editor for the Academy of Marketing Science Review focused on Cross-Cultural Issues in Marketing Research, Fall, 2007
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Served as Special Issue Editor for International Marketing Review for a special issue on Services Research in a Cross-National/Cross-Cultural Context, Vol. 22, No. 3, 2005.
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Served as Special Issue Editor for International Marketing Review for a special issue on Legal Issues Affecting International Marketing Strategy, Vol. 17, No. 3, 2000.
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Served as Special Issue Editor for International Marketing Review for a special issue on Issues in Cross-Cultural Marketing Research, Vol. 13, No. 5, 1996.
Honors
- Recipient of the Doctoral Mentoring Award (2008) of the Old Dominion University (http://www.odu.edu/ao/news/index.php?todo=details&id=10067)
- Distinguished Fellow of the Academy of Marketing Science
- Highly Commended Award Winner at the Literati Awards for Excellence 2008 for paper "The Service Recovery Paradox: Justifiable Theory or Smoldering Myth"
- Among the top 100 (ranked 85th in the list of top 100 authors) researchers in International Business as per a content analysis on publications 1996-2000, published by Asia Pacific Journal of Management (2008)
- Fifth most prolific author in the International Marketing Review (1996-2000) as per a study published by Asia Pacific Journal of Management (2008)
- Co-Author of the "Best Paper of 2007 Award" for the International Journal of Nonprofit and Voluntary Sector Marketing
- Recognized as a Distinguished Fellow of the Academy of Marketing Science at the 2007 Annual Conference on Friday, May 25th, 2007 in Coral Gables, Florida.
- Recipient of the 2005/2006 Faculty Research Award, College of Business and Public Administration, Old Dominion University, April, 2006.
- Recipient of the 2003/2004 Faculty Service Award, College of Business and Public Administration, Old Dominion University, April, 2004.
- Chosen as one of eight finalists for Old Dominion University for the State Council of Higher Education for Virginia Outstanding Faculty Awards for 2004, 2003, 2001, 2000.
- Appointed in fall of 2004 to become the Editor for the newly-established Comments Section for the International Journal of Advertising by the World Advertising Research Council.
- Co-Author of the "Best overall paper" and winner of the Academy of Marketing Science Wayne Delozier Award for 2004 at the 2004 AMS National Conference.
- Co-Author of the "Best Paper in the Global Marketing Track" of the 2003 American Marketing Association Winter Educators' Conference.
- Recipient of the Old Dominion University Provost's Award for Leadership in International Education in 2002.
- Nominated for 1997, 1998 and 2006 Old Dominion University Outstanding Research Awards.
- Nominated for the Old Dominion University Rufus Tonelson Award for Excellence in Research for the 1996/1997, 1997/98, 1998/1999 and 2004/2005 academic years.
- Co-Author of the "Best Paper of the International/Global Marketing Track" of the 1997 Southern Marketing Association Annual Conference.
- Co-Author of the "Best Paper in the Global/International Marketing Track" of the 1996 American Marketing Association Annual Summer Educators' Conference.
- Recipient of 1995/1996 Faculty Research Award, College of Business and Public Administration, Old Dominion University, April, 1996.
- Recipient of 1990/1991 Faculty Service Award, College of Business and Public Administration, Old Dominion University, April, 1991.
- Recipient of 1989/1990 Faculty Teaching Award, College of Business and Public Administration, Old Dominion University, April, 1990.
- Author of the "Best Paper in the Competitive Strategy Track" of the 1989 Academy of Marketing Science World Marketing Congress.
- Co-Author of the "Best Paper in the Marketing Education Track" of the 1988 Academy of Marketing Science Annual Conference.
Selected Publications
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Ford, John B. and Altaf Merchant, “A Ten-Year Retrospective of Advertising Research Productivity in the Top Three U.S. Advertising Journals: 1997-2006,” accepted for publication in Journal of Advertising.
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Mottner, Sandra and John B. Ford, “Internal Competition in a Nonprofit Museum Setting: Development of a Scale,” accepted for publication in International Journal of Nonprofit and Voluntary Sector Marketing.
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Sargeant, Adrian, John B. Ford and Jane Hudson, “Charity Brand Personality: The Relationship with Giving Behavior,” accepted for publication in Nonprofit and Voluntary Sector Quarterly .
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Earl D. Honeycutt, Jr., John B. Ford and Shawn T. Thelen, “An Empirical Examination of the Three Dichotomies of Marketing Academe Model,” accepted for publication in Marketing Education Review, expected publication in Winter of 2008.
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Merchant, Altaf and John B. Ford, “Nostalgia and Giving to Charity: A Conceptual Framework for Discussion and Research,” International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 13, No. 1, 2008, pp. 13-30.
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Magnini, Vincent, John B. Ford, Edward P. Markowski and Earl D. Honeycutt, Jr., “The Service Recovery Paradox: Justifiable Theory or Smoldering Myth?” Journal of Services Marketing, Vol. 21, No. 3, 2007, pp. 213-225.
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Ling, Howard G., John B. Ford and Earl D. Honeycutt, Jr., “Ideal Firm Image as a Basis for Industrial Marketing Strategy,” accepted for publication in the Journal of International Business and Public Administration.
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Kirchner, Theresa A., Edward P. Markowski and John B. Ford, “Relationships Among Levels of Government Support, Marketing Activities, and Financial Health of Nonprofit Performing Arts Organizations,” International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 12, No. 2 (May), 2007, pp. 95-116. This article won the Best Article for the year 2007 published in the International Journal of Nonprofit and Voluntary Sector Marketing.
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Sargeant, Adrian and John B. Ford, “Charity Brand Personality: Distinguishing Sector, Cause and Organization,” Stanford Social Innovation Review, Vol. 5, No. 1 (Winter), 2007, pp. 40-47.
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Thelen, Shawn, John B. Ford and Earl D. Honeycutt, Jr., “The Impact of Regional Affiliation on Consumer Perceptions of Relationships Among Behavioral Constructs,” Journal of Business Research, Vol. 59, No. 9, 2006, pp. 965-973.
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Thelen, Shawn P., John B. Ford and Earl D. Honeycutt, Jr., “Assessing Russian Consumers’ Imported versus Domestic Product Bias,” Thunderbird International Business Review, Vol. 48, No. 5 (Sept./Oct.), 2006, pp. 687-704.
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Sargeant, Adrian, John B. Ford and Douglas C. West, “Perceptual Determinants of Nonprofit Giving Behavior,” Journal of Business Research, Vol. 59, No. 2 (February), 2006, pp. 155-165.
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Mottner, Sandra and John B. Ford, “Measuring Nonprofit Marketing Strategy Performance: The Case of Museum Stores,” Journal of Business Research, Vol. 58, No. 6, 2005, pp. 829-840.
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Ford, John B., Michael S. LaTour and Irvine Clarke III, “A Prescriptive Essay Concerning Sex Role Portrayals in International Advertising Contexts,” American Business Review, Vol. 22, No. 1 (January), 2004, pp. 42-54.
- Sargeant, Adrian, John B. Ford and Douglas G. West, "Does Perception Matter? An Empirical Analysis of Donor Behavior," accepted for publication in Service Industries Journal. This article is scheduled to appear in Vol. 25, No. 3 (May), 2005.
- Ford, John B., Adrian Sargeant and Douglas C. West, "Cross-Cultural Scale Development: Charitable Giving in the U.S. and Great Britain," Western Washington University Discussion Paper Series, No. 1, 2004, pp. 1-18.
- Magnini, Vincent and John B. Ford, "Service Failure Recovery in China," International Journal of Contemporary Hospitality Management, Vol. 16, No. 5, 2004, pp. 279-286.
- Shankarmahesh, Mahesh N., John B. Ford and Michael S. LaTour, "Determination of Satisfaction in Sales Negotiations with Foreign Buyers: Perceptions of U.S. Export Executives," International Marketing Review, Vol. 21, No. 4/5, 2004, pp. 423-446.
- Ford, John B. and Sandra Mottner, "Retailing in the Non-Profit Sector: An Exploratory Analysis of Church-Connected Retailing Ventures," International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 8, No. 4, 2003, pp. 337-348.
- Shankarmahesh, Mahesh N., John B. Ford and Michael S. LaTour, "Cultural Dimensions of Switching Behavior in Importer-Exporter Relationships," Academy of Marketing Science Review, Vol. 3, 2003, pp. 1-20.
- Polonsky, Michael Jay, John B. Ford, Krystal Evans, Skye Hogan, Laura Shelley, and Lucy Tarjan, "Are Feminists More Critical of the Portrayal of Women in Australian Beer Ads than Non-Feminists?" Journal of Marketing Communication, Vol. 7, 2001, pp. 245-256.
- Ford, John B., Michael S. LaTour and Tony L. Henthorne, "Author and Institution Productivity in Industrial Marketing Management from 1971-1998," Industrial Marketing Management, Vol. 30, No. 5 (July), 2001, pp. 441-452.
- Sargeant, Adrian, Douglas G. West and John B. Ford, "The Role of Perceptions in Predicting Donor Value," Journal of Marketing Management, Vol. 17, 2001, pp. 407-428.
- West, Douglas G. and John B. Ford, "Advertising Agency Philosophies and Employee Risk Taking," Journal of Advertising, Vol. 30, No. 1 (Spring), 2001, pp. 77-91.
- Ford, John B., Michael S. LaTour and Tony L. Henthorne, "Cognitive Moral Development and Japanese Procurement Executives: Implications for Business-To-Business Marketers," Industrial Marketing Management, Vol. 29, No. 6, 2000, pp. 589-600.
- Sargeant, Adrian, John B. Ford and Douglas G. West, "Widening the Appeal of Charity," International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 5, No. 4 (November), 2000, pp. 318-332.
- Clarke, Irvine, III, Margaret Owens and John B. Ford, "Integrating Country-of-Origin into Marketing Strategy: A Review of U.S. Marking Statutes," International Marketing Review, Vol. 17, No. 2, 2000, pp. 114-126.
- Ford, John B., Michael S. LaTour and Courtney Middleton, “Women's Studies and Advertising Role Portrayal Sensitivity: Can Consciousness Raising Reach a Potentially Critical Level?” Journal of Current Issues and Research in Advertising, Vol. 21, No. 2 (Fall), 1999, pp. 75-85.
- Ford, John B., Matthew Joseph and Beatriz Joseph (1999), “Importance-Performance Analysis as a Strategic Tool for Service Marketers: The Case of Service Quality Perceptions of Business Students in New Zealand and the United States,” Journal of Services Marketing, Vol. 13, No. 2, pp. 171-186.
- Clarke, Irvine, III, Margaret Owens, and John B. Ford (1999), “The Harmonization of Product Country-Marking Statutes: Strategic Implications for International Marketers,” Journal of International Marketing, Vol. 7, No. 2 (Spring), pp. 81-92.
- Ford, John B., Patricia Kramer Voli, Earl D. Honeycutt, Jr., and Susan P. Casey (1999), “Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis,” Journal of Advertising, Vol. 27, No. 1 (Spring), pp. 113-124.
- Ford, John B., Kiran Karande and Bruce Seifert (1998), “The Role of Economic Freedom in Explaining Penetration of Consumer Durables,” Journal of World Business (previously known as Columbia Journal of World Business), Vol. 33, No. 1 (Spring), pp. 69-86.
- Ford, John B., Michael S. LaTour and Earl D. Honeycutt, Jr. (1997), “An Examination of the Cross-Cultural Female Response to Offensive Sex Role Portrayals in Advertising: A Research Note,” International Marketing Review, Vol. 14, No. 6, pp. 409-423.
- Ford, John B., Michael S. LaTour, Scott J. Vitell and Warren A. French (1997), “Moral Judgment and Market Negotiation: A Comparison of Chinese and American Managers,” Journal of International Marketing, Vol. 5, No. 2, pp. 57-76. This article won the Best Paper award for the Global Marketing Track at the 1996 American Marketing Association Summer Educators’ Conference in San Diego, August, 1996.
- Ford, John B. and Michael S. LaTour (1996), “Contemporary Female Perspectives of Female Role Portrayals in Advertising,” Journal of Current Issues and Research in Advertising, Vol. 18, No. 1 (Spring), pp. 81-95.
- Honeycutt, Earl D., Jr., John B. Ford and Lew Kurtzman (1996), “Potential Problems and Solutions when Hiring and Training a Worldwide Sales Team,” Journal of Business & Industrial Marketing, Vol. 11, No. 1, pp. 42-54.
- Ford, John B., Michael S. LaTour and Tony L. Henthorne (1995), “Perceptions of Marital Roles in Purchase Decision Processes: A Cross Cultural Study,” Journal of the Academy of Marketing Science, Vol. 23, No. 2 (Spring), pp. 120-131.
- Honeycutt, Earl D., Jr., John B. Ford and Thomas H. Stevenson (1995), “Is Academic Research in Sales Training Relevant?” Marketing Education Review, Vol. 5, No. 2 (Summer), pp. 67-75.
- Honeycutt, Earl D., Jr., John B. Ford and C. P. Rao (1995), “Sales Training: Executives’ Research Needs,” Journal of Personal Selling and Sales Management, Vol. XV, No. 4 (Fall), pp. 67-72.
- Honeycutt, Earl D., Jr. and John B. Ford (1995), “Guidelines for Managing an International Sales Force,” Industrial Marketing Management, Vol. 24, No. 2, (Spring), pp. 135-144.
- Ford, John B., Michael S. LaTour, Earl D. Honeycutt, Jr. and Patricia K. Voli (1994), "Consumer Perceptions of Sex Role Portrayals in Advertising: A Comparison of Business Students in the United States, Japan, Thailand and New Zealand," Asian Journal of Marketing, Vol. 2, No. 2 (December), pp. 21-36.
- Ford, John B., Michael S. LaTour, Earl D. Honeycutt, Jr. and Matthew Joseph (1994), "Female Role Portrayals in International Advertising: Should Advertisers Standardize in the Pacific Rim?" American Business Review, Vol. XII, No. 2 (May), pp. 1-10.
- Honeycutt, Earl D., Jr., John B. Ford and John F. Tanner, Jr. (1994), "Who Trains Salespeople? The Role of Sales Trainers and Sales Managers," Industrial Marketing Management, Vol. 23, No. 1 (February), pp. 65-70.
- LaTour, Michael S., Tony L. Henthorne and John B. Ford (1993), "Perception of Marital Roles in Purchase Decision Processes: A Study of 100 Beijing Couples," Asian Journal of Marketing, Vol. 1, No. 2 (December), pp. 45-59.
- Ford, John B. and Michael S. LaTour (1993), "Differing Reactions to Female Role Portrayals in Advertising," Journal of Advertising Research, Vol. 33, No. 5 (September/October), pp. 43-52.
- Ford, John B. and Earl D. Honeycutt, Jr. (1992), "Japanese National Culture as a Basis for Understanding Japanese Business Practices," Business Horizons, Vol. 35, No. 6 (Nov.-Dec.), pp. 27-34.
- Ford, John B., Michael S. LaTour and William J. Lundstrom (1991), "Contemporary Women's Evaluation of Female Role Portrayals in Advertising," Journal of Consumer Marketing, Vol. 8, No. 1, pp. 15-28.
- Ford, John B. and Earl D. Honeycutt, Jr. (1991), "Communication Strategies for Hospital Positioning," Journal of Hospital Marketing, Vol. 5, No. 2 (Spring/Summer), pp. 121-132.
- Seifert, Bruce and John B. Ford (1989), "Export Distribution Channels," Columbia Journal of World Business, Vol. 24, No. 2, pp. 15-22.
- Seifert, Bruce and John B. Ford (1989), "Are Exporting Firms Modifying Their Product, Pricing and Promotion Policies?", International Marketing Review, Vol. 6, No. 6, pp. 53-68.
- Glassman, Myron and John B. Ford (1988), "An Empirical Investigation of Bogus Recall," Journal of the Academy of Marketing Science, Vol. 16, Nos. 3-4 (Fall), pp. 38-41.
- French, Warren A., Jan Henkel, John S. Kanet, and John B. Ford (1985), "MRO Parts Service in the Machine Tool Industry," Industrial Marketing Management, Vol. 14, No. 4, Winter, pp. 283-288.
Articles in Proceedings (Blind Reviewed and Refereed)
- Merchant, Altaf and John B. Ford, "How Personal Nostalgia Influences Giving To Charity: A Research Proposal,” accepted for publication in the Proceedings of the 2008 American Marketing Association Summer Educators Conference, August, 2008.
- Ford, John B., Douglas West, Vincent Magnini, Michael S, LaTour and Michael Jay Polonsky, “A Backward Glance of who and what Marketing Scholars have been Researching, 1977-2002, accepted for publication in Developments in Marketing Science: The Proceedings of the Academy of Marketing Science Annual 2008 Conference in Vancouver, Canada.
- Ford, John B., Adrian Sargeant and Douglas C, West, “Cross-Cultural Scale Development: An Emic-Etic Balancing Act,” Proceedings of the Academy of Marketing Science 2008 Cultural Perspectives in Marketing Conference, New Orleans, LA, January, 2008.
- Merchant, Altaf and John B. Ford, “Nostalgia and Charitable Giving,” Proceedings of the Society for Marketing Advances 2007 National Conference, November 2007.
- Merchant, Altaf, John B. Ford and Mahesh Gopinath, “How Personal Nostalgia Influences Charitable Giving Behavior: A Research Agenda,” accepted for publication in the Proceedings of the 6th International Colloquium on Non-Profit, Social and Arts Marketing in London, England, September, 2007.
- Kirchner, Theresa, John B. Ford and Edward Markowski, “Coopetition Amongst Nonprofit Arts Organizations,” accepted for publication in the Proceedings of the 6th International Colloquium on Non-Profit, Social and Arts Marketing in London, England, September, 2007.
- Merchant, Altaf, John B. Ford and Mahesh Gopinath, “Measuring the Intensity of the Personal Nostalgia Experience: A Conceptual Framework,” accepted for publication in the Proceedings of the 2007 Society for Marketing Advances Conference in San Antonio, Texas, November, 2007.
- West, Douglas and John B. Ford, “Advertising and Promotions Budgeting Sophistication in the U.S.,” accepted for publication in the Proceedings of the International Conference on Research in Advertising (ICORIA), June 29-30, 2007, Lisbon, Portugal.
- Honeycutt, Earl D. and John B. Ford, “Selling Outside Your Culture Zone,” Marketing Advances in Pedagogy, Process and Philosophy: Proceedings of the Society for Marketing Advances Conference, 2005, November, published as a summary abstract.
- Magnini, Vincent P, John B. Ford, Edward P. Markowski and Earl D. Honeycutt, “An Empirical Examination of the Moderators of the Service Recovery Paradox,” published as a summary abstract in World Marketing Congress, Vol. XII, 2005.
- Mottner, Sandra and Jhn B. Ford. "Internal Competition: Nature and effects in a Nonprofit Retail Marketing Environment," Developments in Marketing Science: Proceedings of the Academy of Marketing Science National Conference, published as a summary abstract, Vol XXVII, 2004, p.30 - This paper was chosen as the winner of the M. Wayne Delozier Best paper of the Conference Award.
- Thelen, Shawn, John B. Ford and earl D. Honeycutt, "Antecedents and Consequences of Consumer Ethnocentrism Across Russia's Three Sub-Cultures," Marketing Theory and Applications: The Proceedings of the American Marketing Association Annual Winter Educators' Conference, published as a summary abstract, Vol. XIV, (February), 2003, 22.82-83 - THis paper was chosen as the Best paper of the Global Marketing Track.
Books
- Strategic Marketing: Creating Competitive Advantage by Douglas West, John B. Ford and Essam Ibrahim, Oxford: Oxford University Press, 2006.
- Sales Management: A Global Perspective by Earl D. Honeycutt, John B. Ford and Antonis C. Simintiras, London: Routledge, 2003.
Book Chapters
- Ford, John B., ”Marketing in the Emerging Countries,” in The Regional Encyclopedia of Business and Management: Management in the Emerging Countries, (Malcolm Warner, editor), London: Business Press, 2000, pp. 142-153.
- Ford, John B. and Theresa Kirchner, “Implications of Government Funding and Support for Marketing Programs of Nonprofit Performing–Arts Organizations,” in The Routledge Companion to Nonprofit Marketing, (Adrian Sargeant and Walter Wymer, editors), London: Routledge , 2008, pp. 227-240.
Curriculum Vitae
Course Syllabi
Marketing 621 - Managerial Problems in Marketing Strategy
Marketing 640 - Global Marketing Management
Marketing 801 - Seminar in Marketing Theory
Marketing 827 - Seminar in Marketing Planning and Strategy
Marketing 826 - Seminar in International Marketing
Community Service
I have also done work at “no fee” for many organizations in the Hampton Roads area. I did a study for DePaul Hospital to assess their perceptual standing in the area compared to the other major hospitals. I also have done work for the Virginia Stage Company, Forward Hampton Roads, the Virginia Center for World Trade, the Virginia Department of World Trade, the Virginia Zoo and the Virginia Symphony. I have also overseen student projects that have involved marketing plans for the Boys Club of Hampton Roads, Norfolk Catholic School, WHRO, the Norfolk YWCA, and various other profit as well as non-profit organizations.I am recently served as the President of the Board of Directors for the Virginia Children’s Chorus. I also served as the Chair of the Long-Range Planning Committee. I also have spent time working as a soccer coach for the Norfolk Youth Soccer Association, manager of the Platini team for the Athletic Club of Norfolk, and as a Den Leader for Cub Scout Pack 31 in Norfolk, Virginia. I am presently serving on the Advisory Board for the Virginia Chorale, the top professional chorale society of Hampton Roads.
Personal Information
I am a runner, singer, and sports enthusiast (particularly a fanatical supporter of the University of Georgia Bulldogs, but I also have this nagging interest in the Detroit Lions, which stems back to my childhood growing up in the Motor City). I occasionally participate in 5K and 10K races, and I sing in the church choir at Christ and St. Luke's Episcopal Church in Norfolk. I have attempted several half marathons in England and in the United States, and my avid runner daughters are trying to get me to participate in another half marathon in either Atlanta or Richmond. I particularly enjoy soccer as both sons play, and I served for a number of years as the team manager for my son, Jamie's, select-level soccer team for Athletic Club Norfolk (ACN). I am married to the former Sarah Ann Church, who is a talented pre-school music teacher and Director of the Suzuki Violin Program at the Academy of Music in Norfolk, who has the uncanny ability to keep her charges in line and engendering their love and affection at the same time. It always amazes me to see how her students come up to her everywhere we go and hug her and take her over to see their parents. As a professor teaching university students, we don't tend to get these kinds of reactions from our students! I have four children: Lisa who completed her Ph.D. in Economics from the University of Georgia and who has taught as a Visiting Professor of Economics at the University of Richmond for a number of years, who has two daughters, Ainsley and Henley, who we love to dote on; Kimberly, a graphic designer with a Master's degree in Art Education from Florida State University, who lives and works in Atlanta, Georgia also with a beautiful daughter, Tanner, who we like to spoil; John who is a junior at University of Georgia and loves to sing (he sings in the Georgia Concert Choir and is a vocal performance Opera major who regularly performs with the UGA Opera Ensemble) and follow his favorite English Premier League soccer team, Manchester United, and Jamie, who is a freshman at University of Georgia, majoring in sports and recreational science and interested in a career as a physical therapist/sports trainer. He is also singing in the University of Georgia Men’s Glee Club and is a UGA team supporter. Go Dawgs………Sic ‘em!!!!



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For questions, please contact Dr. John B. Ford at (757) 683-3587.