Guidelines

All groups, departments, individuals and companies are required to obtain approval from the Licensing Department or Collegiate Licensing Company (CLC) before producing any products that use the institution's registered name(s), trademarks and/or service marks.  Approval is required regardless of use or method of distribution. Manufacturers of commercial products bearing any ODU marks, including the athletic logos, must have a license before offering these goods for sale. No product will be licensed without the approval of ODU's Licensing Department.

When you purchase Old Dominion University merchandise, make certain the merchandise contains the "Officially Licensed Collegiate Products" tag displayed at the right. This tag indicates you are buying product approved by the University, any items not bearing the tag may be a trademark infringement.

Royalties received from the sale of merchandise bearing the trademarks or service marks provide academic and athletic scholarships.

The following University names, logos and insignias are trademarked: Old Dominion University; ODU; Monarchs; Lady Monarchs; the University seal; the University identifier; and the 7 athletic logos.

The Athletic Department has established some specific guidelines that apply to the use of the seven athletic logos. Please contact Tina Price, Director of Athletic Publications and Creative Services, at 757.683.4207 or tprice@odu.edu for the specific guidelines.

You may also download the guidelines here:
Athletics Logo Identity Manual
Adobe PDF file - 337kb