Brand Presentation
Brand Personality
Brand personality defines the persona and character of Old Dominion University. It defines key personality traits that are expressed through the design.
Old Dominion University has defined the following traits as its key personality descriptors:
Youthful
In Virginia, ODU is a relatively "young" university. It is been around long enough to prove that it will endure and to have built a solid and growing reputation. Yet it hasn't lost its enterprising, energetic spirit. ODU isn't afraid to try new things and, like the students it attracts, it isn't afraid to look for and start new endeavors.Vibrant
In the heart of Norfolk, ODU has a distinctly metropolitan feel. Its community has the cultural sophistication that comes from the blending of a diverse set of traditions and customs as well as access to the arts, entertainment, and sports. There is no shortage of things to do in and around ODU and students lives and learning experiences are richer and fuller because of this.Ambitious
ODU faculty, administrators, and students have high aspirations. ODU itself today and historically has not been afraid to set high goals and achieve them. Our students are directed and focused on their personal success.Forward-thinking
ODU is a leading-edge thinker. Its research is focused on providing business, industry, and government with state-of-the-art practical applications. It is always looking for new opportunities that will help it and its students thrive in a changing world. Its approach to teaching is innovative and capitalizes on current technologies to provide students with the most modern advances in learning tools.Cosmopolitan
ODU is a diverse place, unique in higher education. Our students and our faculty and staff come from a wealth of backgrounds, ethnicities, cultures, abilities, lifestyles, and experiences. We welcome and celebrate this diversity and actively cultivate its richness. When people come on to our campus they feel accepted and comfortable, like ODU is a place where they can be themselves.Versatile
With 68 degree programs and 200 student organizations, students at ODU have the opportunity to tailor their academic and extra-curricular lives to suit their personal interests and ambitions. ODU is constantly assessing the marketplace to understand the needs of our changing economy and adapting its programs to meet those needs. That versatility makes our programs relevant and in demand.
