Overview and Objective
Brand Platform
Based on core values and unique competitive advantages, the Brand Platform identifies the position Old Dominion University wants to occupy in the marketplace. It defines the singular compelling idea or concept that Old Dominion University wants to own in the hearts and minds of its most important constituencies. It is long-term and aspirational, articulating what ODU wants to be. The Brand Platform includes a positioning statement, brand promise, and brand drivers. Key messages, creative designs, photographic style, and design elements are developed from the core brand promise and brand drivers.
Positioning Statement
Old Dominion University is Virginia's forward-focused, public doctoral research university for high-performing students from around the world who want a rigorous academic experience in a fast-paced and profoundly multi-cultural community. Our nationally recognized faculty use real-world expertise and innovative teaching methods to challenge students to achieve their highest goals. Our determined entrepreneurial approach to problem-solving drives cutting-edge research, eminent scholarship, and strategic partnerships with government, business, industry, organizations, and the arts. As a result, we act quickly and decisively to create innovative solutions that improve individuals' lives, our communities, and the world.
Brand Promise
Forward-focused thinking, real-world results.
Brand Drivers
- Nationally recognized faculty with real-world expertise
- Cutting-edge, collaborative research with business, industry, government, organizations and the arts
- Profoundly multi-cultural community that values individuality
- Innovative and engaging teaching
Brand Tagline
The university is not currently using a brand tagline.
"Built for the Modern Mind" and "Modern Thinking to Build the Modern World" are marketing campaigns, not taglines, for the exclusive use of admissions and economic development materials. Permission must be obtained in writing to jmullen@odu.edu to use either phrase and will be granted only when materials clearly show a direct connection to recruiting or economic development efforts.
