Brand Architecture
Core Brand
Old Dominion University
Administrative Offices are encompassed by the ODU core brand, including
- Office of the President
- Office of Academic Affairs
- Office of Administration and Finance
- Office of Development
- Office of Institutional Advancement
- Office of Research
- Office of Student Affairs
Brand Extensions
These major, high-profile divisions of the core brand are integral components of the Old Dominion University brand and directly support its mission.
- College of Arts and Letters
- College of Business and Public Administration
- Darden College of Education
- Batten College of Engineering and Technology
- College of Health Sciences
- College of Sciences
- Honors College
- University Libraries
Sub-Brands
Having distinctive personalities and missions, sub-brands are prominently linked to the core brand while requiring differentiation because they provide significantly distinctive services.
- Virginia Modeling, Analysis and Simulation Center
- Virginia Coastal Energy Research Consortium
Independent Brands
These brands represent a complete departure from the core brand, establishing independent identities that clearly articulate their distinct relationship to Old Dominion University.
- Alumni Association
- Athletics
- Intercollegiate Foundation
- Real Estate Foundation
- Research Foundation
- University Village
- Virginia Tidewater Consortium for Higher Education
- Virginia Space Grant Consortium
