Media Activism

HUM 696/COMM 695

Fall, 2007

 

 

Professor:  Dr. Jeffrey Jones  

Office:  BAL 3012

Office Phone:  683-6267       

E-mail:  jpjones@odu.edu

Office Hours: Monday 10-12, Tuesday 3-4:30, and by appointment

Class: Wednesdays, 7:10-9:50 p.m., BAL 3062

Web site:  www.odu.edu/al/jpjones

 


Course Description:

This class examines the ways in which citizens employ media for direct political action.  We scrutinize the potentialities and effectiveness of political action facilitated by or conducted through communication technologies, both historically and in contemporary social and political movements.  These technologies include talk radio, pirate radio and low-power FM, public access and guerilla television, cell phone swarming, blogging, Photoshop political art and culture jamming, direct mail, faxes, newsletters, popular music, list serves, discussion boards, websites, VCRs and DVDs, and the alternative press (radical, ethnic, racial, sexual).  We analyze political engagement from a social movement perspective, as well as from the individual citizen acting outside formal organizational or institutional structures.  We are interested in those who seek political change or recourse from both the left and right sides of the ideological spectrum, but more often than not, by those who are or feel powerless.  Yet we are also interested in the ways in which political action and engagement is a product of the complex processes of production and consumption of popular culture.  In short, activist politics is concomitant with the need to communicate, and this class examines the myriad ways in which multiple communication technologies facilitate those actions.

 

Activities and Evaluation

1. Weekly Reading Critiques:  Each week you are to submit a 350-word response to the reading that succinctly and explicitly interrogates the reading.  Your response should also be posted to the Blackboard Discussion Board. Worth 25%

 

2.  Mid-Term Exam (take home):  The mid-term will answer a critical question based on the readings from the first part of the semester.  The length should be as long as it takes to answer the question adequately.  Due October 17 by 12:00 noon. Worth 20%.

 

3.  Original Research Paper:  This is a typical graduate level research paper based on your own original research (20-22 pages).  It should be more than a literature review of existing knowledge on the subject (though that should certainly be included as well), and should contain a sufficient amount of scholarly citations to demonstrate that you are in conversation with other thinkers in the field.  Like a journal article, you should seek to advance your own argument on a subject of your choosing.  Worth 40%.

 

You are to submit the following as part of the paper writing process.  Failure to submit individual components will affect the final grade:

October 3:  Topic approval (what is it you plan to study?)

October 24: Research question and methodology (what is the specific question you will ask and try to answer in your paper and how will you go about answering it?)

November 7: Bibliography of materials (what books, journal articles, newspapers and magazines will you use in your paper?) [note: simply a list, not an annotated bibliography]

November 14: Paper Outline (a formal outline that denotes each section of the paper and the arguments advanced in each)

December 5: Presentation (a 10-minute summary your research question, your data, and findings)

December 12: Final Paper (double-spaced, titled, pages numbered, works cited page in MLA, Chicago, or APA).

 

4.  Class Participation:  As a graduate student, it is expected that you will come to class having read the material and prepared to discuss it.  As a once-a-week class, absences should be kept to a minimum.  This grade also includes the quality of your presentation of your original research on the last class day (5%).  Worth 15%.

 

 

Required Readings:

Waltz, Mitzi.  2005. Alternative and Activist Media. Edinburgh University Press.  ISBN-10: 0748619585

 

Keren, Michael.  2006.  Blogosphere: The New Political Arena. Lexington Books.  ISBN-10: 073911672X

 

Rennie, Ellie.  2006.  Community Media: A Global Introduction.  Lanham, MD: Rowman & Littlefield.  ISBN: 0742539253

 

Dean, Jodi, Jon W. Anderson, and Geert Lovink.  2006.  Reformatting Politics: Information Technology and Global Civil Society.  New  York: Routledge.  ISBN: 0415952980

 

Jones, Steven J.  2006. Antonio Gramsci (Routledge Critical Thinkers).  London: Routledge.  ISBN: 041531948X

 

Meikle, Graham.  Future Active: Media Activism and the Internet. Routledge (2002) ISBN: 0415943221

Streitmatter, Rodger.  Voices of Revolution: The Dissident Press in America. Columbia University Press (2001) ISBN: 0231122497

Viguerie, Richard.  2004.  America’s Right Turn: How Conservatives Used New and Alternative Media to Take Power.  Bonus Books (2004) ISBN-10: 1566252520

 

Schedule

August 29:  Class Introduction

 

September 5: Hegemony and Resistance

Reading: Jones (most important chapters are Why Gramsci?, After Gramsci, and 2-7)

 

September 12:  Political Economy and/of the Public Sphere

Blackboard Readings: Calhoun; Fraser; Golding and Murdock; Croteau and Hoynes

 

September 19: Historical Considerations: The Alternative Press

Reading:  Streitmatter

 

September 26:  Alternative and Activist Media Today: An Overview

Reading: Waltz

 

October 3:  Community Media

Reading: Rennie

 

October 10: Music and Social Protest

Blackboard Readings: TBA

 

October 17:  NO CLASS: Professor at Conference

*****Mid-Term Exams Due by 12:00 noon via E-mail*****

 

October 24:  Reformatting Politics

Reading: Dean, Anderson, Lovink: Chapters: Intro, 1-6, 8

 

October 31:  The Internet

Reading: Meikle 

 

November 7:  Blogs

Reading: Keren

 

November 14:  Personal Media and Video Culture

Blackboard Reading:  TBA

 

November 21:  NO CLASS: Thanksgiving Holiday

 

November 28:  Media Ensembles: The Conservative Movement

Reading: Viguerie

 

December 5:  Presentations of Research Projects